Brijesh Gopal Jha

Responsibilities

• Market coverage in terms of meeting clients and ad agencies and ensuring that Spotlight in the top of their minds, as a premier Content Marketing / AFP media option.
• Aggressively chase sales targets and keep up with the cutting-edge growth that the division has achieved in the last few years.
• Proactively look at creating opportunities for revenue generation by analyzing competition, evaluating opportunities, lateral thinking, etc.
  Understanding client’s business objectives, problem areas, long-medium-short term business goals, marketing challenges, sales cycle, interpreting briefs from clients and their media marketing divisions, etc.
• Formulate 360-degree solutions with a digital-first approach on the Times Internet platforms in a way that the solutions provided cater well to the brand marketing funnel/objectives.
• Drive synergies inside the Times Group to make Sales pitches by collaborating and networking with Print (TOI), TV, IBCE, Radio (Radio Mirchi) etc.
  Create a complete marketing solution proposal for the brand including a rollout plan, budgets,logistics, etc.
• Identify resources available (duration of the activity, budgets available, other supports available, etc.
• Take complete onus of the thorough execution of the project and ensure that the client renews the deal Y-o-Y with Spotlight.

• Responsible for generating revenue, selling and handling branded content business for multiple categories across mediums ( TV, Print and Digital) of Network18
• Responsible for end to end execution of the campaign, starting from the sales pitch to delivering the end objective of the campaign .
• Drive the creation and completion of cross-platform marketing materials that are customized to a client’s business challenges and goals
• I have generated revenue from the assigned clients from the categories like Tech, Education, Handsets, pharmaceuticals and Paints and successfully executed brand Imagery campaign of multiple clients such as Concentrix, Comviva, Coforge, SAP, Shiv Nadar University, UPES University, Realme India to name a few.
• I have sold multiple media partnerships for clients like BITS Pilani, People Lab, Amity University.
• Closed a deal of Sponsorship with Google Cloud on the prestigious IP of Network 18 -'DIGITAL INDIA VISION 8.0'
• Build an opportunity to bring Samsung on board for - the first time in the Content Space of Network 18 platforms by executing a pilot campaign that was designed to amplify the launch of the Samsung S23 Series.
• Onboarded NW18 under Cheil's partner list which is imperative to do business with Cheil through VMA process of the agency and driving the content + display business of Samsung as a one touch point spoc from Network18.
• My agency foothold goes across tactical and content agencies like Lodestar, essencemediacom, Havas, IA, Madison, Lintas, Dentsu, ZO, Value 360 etc to name a few.

• Responsible for managing business accounts of multiple brands across Consumer Durables, BFSI, Fashion and Apparels, FMCG and PSUs.
• Responsible for Selling core Mirchi TV Properties - Mirchi Music Awards, Spelbee, etc.
• Selling Concert and Activation Sponsorships & Management – Mirchi Live in Concert, Mirchi Lol, Festive Properties.
• Responsible for selling Catalyst Sponsorship business - Mirchi ties up with organizers from across India and we get sponsorships for the events/digital properties.
• Creating sustainable brand-specific AFP.

• Responsible for Market Research, Marketing and Revenue Generation for Mysore region (Growth Market) with End to End Selling Process from Lead Generation to Closure of the Deal.
• Undertaken the extensive market research to explore, recognize, research and secure new clients. ( 47% of Market Share).
• Worked on improving Key brand communication across business verticals such as FMCG, FMCD, Automobile, Real Estate, Jewellers, HoReCa, Local Retail and Government Category.
• Performed outstanding and overachieved the target by 114% FY 2019-2020 and 120% FY 2020-2021.
• Created IPs called “ Mirchi Dushera Fest ”, which generated 22% of the total revenue FY 2019-2020, and " Mirchi Smash - Corporate Badminton Tournament ", which generated 20% of the total revenue FY 2020-2021, Executed both the activities Successfully

• Overachieving the target on a monthly basis by 88%. Increased the no. of sales from 160 units to 340 units per month.
• Created 6 New Width of Distribution.
• Upgraded 5 outlets from lower scheme to next level scheme.
• Executed the promotional events for various models in my region by coordinating the promotion team.