Summary
Overview
Work History
Education
Skills
Timeline
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Brinda Ramakrishna

Brinda Ramakrishna

Summary

Seasoned professional with a proven track record in Transfer Pricing within the dynamic landscape of the accounting industry. Proficient in crafting and executing effective transfer pricing strategies, ensuring compliance with international tax regulations. Adept at navigating complex financial landscapes, offering comprehensive insights for informed decision-making. Experienced in collaborating with cross-functional teams to achieve strategic financial goals. Leveraging a strong foundation in Tax, International Tax, Accounting, and Financial Analysis to deliver impactful results. Instrumental in setting up of a Center of Excellence for an in-house Transfer Pricing requirement and leading Transformation initiatives and strategy execution for an offshore center. Committed to driving financial optimization and minimizing risk for multinational corporations.

Overview

21
21
years of professional experience

Work History

Associate Director - Client Services

Ernst & Young Global Delivery Services
05.2022 - Current
  • Lead, manage and execute large, strategic initiatives under GDS CS Priorities portfolio, working with Leadership stakeholders especially in EY Americas
  • Foster, develop and build high-impact relationships with decision makers within GDS and with user stakeholders by understanding their evolving needs, expectations, perceptions, and key business imperatives
  • Collaborate with business analytics function to evaluate business KPIs and generate insightful approaches to progress successful implementation of programs and initiatives
  • Guide and support various workstream leaders in developing respective workstream approaches, implementation plans and key success measures
  • Provide strategic and impactful solutions to problems and challenges that may arise time to time

Senior Manager – Transfer Pricing

Ernst & Young Global Delivery Services
10.2020 - 04.2022
  • Provided strong leadership to enhance team productivity and morale.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Implemented and developed operational standards, policies and procedures.
  • Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
  • Led and managed client portfolio and drove relationship with clients across EY offices
  • Led interactions with clients and advice on changing transfer pricing landscape specifically on the developments in BEPS 1.0 and 2.0
  • Promoted existence of TP technology and drive its usage across various clients to efficiently complete TP compliance process
  • Led TP engagements that included TP Documentation, TP Advisory, and APA
  • Led team of resources in undertaking research, functional, industry and financial analysis of companies
  • Managed timely delivery of projects leveraging junior resources to ensure healthy profit margin
  • Reviewed in detail TP reports, memos and provide feedback to junior resources that would help them learn technical skills
  • Networked and maintained relationship with Corporate Tax, IT Advisory and Assurance teams
  • Identified and initiated new opportunities for revenue growth from existing and prospective clients

Manager – Transfer Pricing

Ernst & Young Australia
11.2017 - 05.2019
  • Managed a set of clients based in Brisbane and support them in their Transfer Pricing Compliance, Advisory and Advanced Pricing Agreements (APA) with the Australian Taxation Office (ATO)
  • Advised clients on the statutory requirement from OECD's BEPS Action Plan 13, and prepare TP documentation reports and Australian Local File
  • Identified risk areas of Clients with reference to PCGs issued by the ATO and prepared memo suggesting probable adjustments to be made
  • Advised and supported clients in getting on an agreement with the Australian Tax authorities and preparing forms to file for an APA and have regular discussions with the ATO
  • Analyzed business functions of clients with respect to its international transactions with its related entities
  • Analyzed financial statements of clients and understanding their requirement in international taxation matters
  • Supported the client in complying with the statutory requirements of maintaining Documentation studies contemporaneously in-order to avoid paying penalties
  • Coordinated with Corporate Tax and Audit teams on international taxation matters

Manager – Transfer Pricing

Deloitte Haskins And Sells
06.2014 - 12.2015

Transfer Pricing Compliance -

  • Drafted questionnaires and conducted functional interviews to identify functions performed, risks undertaken, and assets employed
  • Prepared economic analysis that included selection of most appropriate method and performing benchmarking exercise using Indian databases like Prowess, Capitaline Neo and ACE TP
  • Analyzed financial data of comparable companies and performing various adjustments which included working capital adjustment and capacity utilization adjustments

Transfer Pricing Assessments

  • Drafted submissions and represented clients from various sectors like Software and IT enabled services, manufacturing and trading of automobiles, industrial machinery, apparels, etc. before Transfer Pricing Officer in India
  • Drafted grounds of contention and assisted clients to file detailed summary of Transfer Pricing audits with the Commissioner of Income Tax Appeals / Dispute Resolution Panel / Income Tax Appellate Tribunal for additional tax relief

Center of Excellence - was instrumental in building and managing a Center of Excellence to support Deloitte offices located in India. My roles and responsibilities included;

  • Recruited team of resources, training and getting them on board to support Deloitte offices in India;
  • Drafted position papers on approach to Comparability analysis, treatment of operating and non-operating line items, margin computation using Annual Reports, etc;
  • Developed and maintained an internal database of companies with qualitative information captured from Annual Reports and Company websites;
  • Rolled out standard comparable searches for Transfer Pricing Documentation and Advance Pricing Agreement purposes, that are used pan-India. This also included taking positions on application of quantitative filters in consultation with Partners and Directors;
  • Prepared standard Industry overviews and standard responses to Show Cause notices issued by Transfer Pricing Officers;
  • Mentored junior staff members to help them in their professional development.

Analyst to Manager – Transfer Pricing

Ernst & Young Global Delivery Services
07.2004 - 05.2014
  • Led and managed projects engagements up to 60,000 hours annually
  • Led scope of work and fee discussions
  • Assisted and advised clients on intercompany pricing studies and preparing full Transfer Pricing Documentation Reports
  • Coordinated and liaised with project teams within Americas
  • Drove work from designated global areas, tracking the flow of work, coordinating and working closely with the managers
  • Conducted knowledge sharing sessions, exploring new service offerings and opportunities for the team
  • Shared monthly dashboards to designated global areas & soliciting feedback to take actions and improve processes
  • Led and managed Quality and Risk Management (“QRM”) and Voice of Customer feedback surveys
  • Shared best practices across teams to ensure standardization of deliverables
  • Encouraged process improvements, innovation and new techniques
  • Established a high performing team of up to 20 (senior and associates) by hiring, coaching, training, motivating and customizing projects to match team members skill sets and interests

Process Executive

Progeon Ltd
02.2003 - 06.2004
  • Managing the Services Contracts of one of Progeon's biggest clients
  • Managing dispute resolution team
  • Preparing MIS reports to share with the Leadership team

Education

Masters in Finance And Accounting -

Bangalore University
04.2003

Bachelor of Commerce -

Bangalore University
06.2001

Skills

  • Business Management and Development
  • Meeting KPIs
  • Operational Efficiency
  • Project Management
  • Client Administration
  • Collaborative Environments
  • Strategic Goals
  • Transfer Pricing
  • International Tax
  • BEPS
  • Financial Analysis
  • Accounting

Timeline

Associate Director - Client Services

Ernst & Young Global Delivery Services
05.2022 - Current

Senior Manager – Transfer Pricing

Ernst & Young Global Delivery Services
10.2020 - 04.2022

Manager – Transfer Pricing

Ernst & Young Australia
11.2017 - 05.2019

Manager – Transfer Pricing

Deloitte Haskins And Sells
06.2014 - 12.2015

Analyst to Manager – Transfer Pricing

Ernst & Young Global Delivery Services
07.2004 - 05.2014

Process Executive

Progeon Ltd
02.2003 - 06.2004

Masters in Finance And Accounting -

Bangalore University

Bachelor of Commerce -

Bangalore University
Brinda Ramakrishna