BRITTANY STRATMANN
Indianapolis
Summary
Marketing professional with focus on driving impactful sales results. Possesses robust history of developing successful marketing strategies and fostering client relationships. Known for team collaboration and adaptability in dynamic environments, leveraging strategic planning and communication skills.
Overview
7
7
years of professional experience
Work History
Marketing Manager
Adult & Child Health
10.2023 - Current
- Patient Acquisition & Content Marketing: Develop and implement data-driven marketing and advertising strategies to attract new clients, increase brand awareness, and grow referral networks. Write and design dynamic content for social media, website, email campaigns and traditional print materials to promote integrated healthcare services to a diverse audience.
- Community Outreach & Public Relations: Build and maintain relationships with healthcare providers, local organizations, advocacy groups and media to expand accessibility and patient outreach. Manage tabling events, ribbon cuttings, press conferences and stakeholder events to position the organization as a trusted healthcare provider.
- Cross-Functional Project Management: Collaborate with clinicians and executive leaders to align marketing efforts with patient care goals and organizational mission, and to ensure consistent branding across all company touchpoints and communication channels.
Public Relations & Marketing Manager
First Resource, Inc., AMBA
01.2023 - 10.2023
- Virtual & In-Person Event Planning: Planned, facilitated, and promoted monthly virtual workshops, leadership development training, and roundtable discussions to drive member engagement and deliver valuable educational experiences. Coordinated logistics and managed communication strategies for multi-day, out-of-state facility tours, trade shows, and industry conferences to ensure seamless execution and high member satisfaction.
- Content Marketing & Public Relations: Developed press releases and conducted interviews to address industry news and trends, positioning the association as a trusted thought leader in the moldbuilding industry. Created compelling content for web, social media, and email campaigns to increase event participation and support the political objectives of the U.S. moldbuilding industry.
- Data-Driven Strategy: Developed comprehensive reports showcasing campaign and event successes, challenges faced, lessons learned, and recommendations for future initiatives.
Benefits Consultant, Outside Sales
Aflac
09.2018 - 01.2022
- B2B Sales: Developed and nurtured partnerships with small businesses, offering customized employee benefits solutions through a consultative sales approach. Managed a portfolio of 35-40 accounts, achieving steady year-over-year (YOY) portfolio growth by meeting productivity goals and implementing innovative sales strategies.
- B2C Sales: Conducted annual in-person and virtual open enrollment events to guide individuals and groups through tailored supplemental health insurance options. Cross-sold additional products, ensuring continued sales growth and increasing revenue within existing accounts.
- Account Maintenance & Customer Service: Improved client retention by providing ongoing support and consultation. Served as the main point of contact for employers and employees regarding payroll deductions, billing, claims and policy changes.
- Leadership: Trained and mentored new sales associates, contributing to the development of a positive, team-oriented company culture.
Education
B.S. - Public Relations, Honors
Ball State University
Skills
- Effective Problem Solving
- Demonstrative Leadership
- Detail-Oriented Mindset
- Engaging Diverse Audiences
- Prioritization and Scheduling
- Exceeding Objectives
- CRM Proficiency
- Strategic Development
- Creative Direction
- Project Management
Timeline
Marketing Manager
Adult & Child Health
10.2023 - Current
Public Relations & Marketing Manager
First Resource, Inc., AMBA
01.2023 - 10.2023
Benefits Consultant, Outside Sales
Aflac
09.2018 - 01.2022
B.S. - Public Relations, Honors
Ball State University
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