Britu Raj Deka
Bangalore,https://www.linkedin.com/in/britu-raj-deka-564aa49
Summary
An IIM NIT alumnus and a multiple award winner and seasoned e-commerce professional with ~7 years of expertise in market dev. and category management with owning PnL ~Rs.250 crores in Udaan and Ajio Business. Led cross-functional teams, and delivered keynotes in International and National stage. Founded 2 companies, consulted for diverse clients, and achieved consistent success in driving growth
Overview
5
5
years of professional experience
Work History
Co-Founder
Foxtorr
Bangalore
05.2022 - Current
- Led a team responsible for driving a 100% increase in revenue growth m.o.m within the Home and Kitchen category through effective assortment planning and pricing optimization.
- Onboarded and successfully negotiated with key vendors/sellers, achieving 10% reduction in procurement costs
- Collaborated with marketing and design teams to develop visually compelling category landing pages, enhancing the online customer experience, and driving a 10% increase in click-through rates and reduced returns by 30%
- Grew the category to reach a turnover of Rs1.2 crores with 65% gross margin and 25% EBIT margin
Cluster Head
Ajio Business
Bangalore
04.2021 - 09.2021
- Managed the category of Clothing for the cluster bringing GMV of Rs 250 crores p.a
- Expanded team including hiring of 8 Deputy Managers, Merchandiser and 180 Field sales executives
- Created AOP with Business Head to achieve growth from 18 cr/month to 60 cr/month at CAGR 28% m.o.m
- Responsible for monthlytarget setting, leads planning and mapping, beat planning and ad-hoc planning
Category Marketing Manager
Udaan
Bangalore
04.2019 - 11.2020
- Managed a portfolio of an avg Rs6.5 crores/month with customer base of 20k across 12 states
- Managed the category of Clothing for the cluster bringing GMV of Rs 200 crores p.a,2ndhighest across PAN India
- Launched and promoted 10 UE Brands in N-E, and collaborated with all stakeholders for product development
- Responsible for monthly target setting, leads planning and mapping, beat planning and ad-hoc planning
- Spearheaded an efficient team of ~200 sales team including 7 regional Heads across 7 Regions of East and NE India
Education
MBA -
Indian Institute of Management
Amritsar03-2017
B.Tech - Electrical Engineering
National Institute of Technology
Silchar06-2014
Skills
- Pricing Strategies
- Merchandising Strategies
- Supply Chain Optimization
- Supplier Relationship Management
- Sales Tracking
- Vendor Relations
- Performance Metrics
Accomplishments
- Covered in National News- ANI News, ThePrint, Zee5, DailyHunt and many other news publications for my achievements in the field of entrepreneurship and leadership
- Founded 2 successful startups, including a UGC based Tech-startup and a customized lighting D2C brand
- Spearheaded brand campaign strategy for 2 Term Incumbeent MLA, BJP and Member of Parliament Candidate
- Trained the Supply Team of Hala Ride Dubai (Uber of Dubai) on Strategic Account Management
- Judged at HULT Prize, a Bill Clinton and UN initiated event, evaluating innovative ideas
- Delivered keynote speeches at top-tier institutions, including IIM Amritsar, NIT Silchar, KIIT Bhubaneswar, HRCC Mumbai, and the Leadership Talk Series of IIT Mandi SoM
- Garnered multiple "Best Performer" awards during my 2-year tenure at Udaan
Timeline
Co-Founder
Foxtorr
05.2022 - Current
Cluster Head
Ajio Business
04.2021 - 09.2021
Category Marketing Manager
Udaan
04.2019 - 11.2020
MBA -
Indian Institute of Management
B.Tech - Electrical Engineering
National Institute of Technology
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