MS Office
B.S. ARUN
Thiruvarur
Summary
Seeking Assignments in Sales and Marketing, Distribution Management, Business Development.
A result oriented professional with over 20+ years of comprehensive experience in Business Development, Sales & Marketing, Distribution Management and People Management. An out-of-the-box thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity. Highly successful in building relationships with upper level decision makers and Business Partners. Efficient in devising effective strategy with a view to achieve top line and bottom line profitability of the organization. Specialized in developing the distribution network and deploying team to improve the sales, customer service levels and activation of consumer schemes to maximize its benefits. An effective communicator combined with flexible & detail oriented attitude with ability to interact effectively with people.
Overview
23
23
years of professional experience
Work History
State Head
IMPETUS ELECTRONICS PRIVATE LIMITED
02.2024 - Current
- Has relaunched the brand for the state.
- Has Build the infra for the state.
- Has Managed to resolve older issues and onboarded new partners and sales team.
- Has onboarded 4 Super stockiest , 12 Micro distributors and billed stocks to 1200 outlets.
- Developed communications materials to promote organizational plans and initiatives.
- Has driven strategy of focusing B,C,D category outlets and got progressive business with proper cash flow
- Administered budgets with sound cost control plans and expense tracking systems.
- Managed and guided staff through daily and special project work.
State Head
Pepal Technologies Pvt Ltd
09.2022 - Current
- Taken care of entire Business flow and Infra creation for the feature phone Brand AMAQ Mobiles
- Has taken care of Team recruitment and engagement process
- Has taken responsibility of appointing Super Stockist, Micro Distributors & ASC
- Has taken care of Partner ROI and Inventory
- Has appointed Superstockist for Trichy and Coimbatore in the first Month
- Has appointed Superstockist for NASA Pondy
- Has shown consistent business and Distribution width
Sr. Business Development Manager
Bala Fin Serve
06.2022 - 08.2022
- Taken care of entire operation and channel Management
- Has taken care of Secured and unsecured loan business through channel
- Has taken responsibility of creating and generating business from Channels like Common service centres
- Handled 8 Business Development Executive
- Has appointed 18 channels and 32 Connectors
- Has done 3.00 cr unsecured loan through channels in the month of September 2020
- Has done ever highest number of 9.85 Cr of unsecured loan Business in the Month of October 2021
- Has done ever highest number of 12.50 Cr of Secured loan in the Month of December 2021
Branch Manager
Micromax Informatics ltd
07.2016 - 03.2020
- Taken care of entire business flow for Trichy zone consisting 8 Districts
- Has taken additional charge of Chennai Branch( Chennai,NASA&Pondy) from Feb-19
- Handled 5 Territory Manager and 2 Zonal Distributor and 32 Micro Distributor
- Handled 3.00 crores of value business in both smart and feature
- Has done zone ever highest number 40000 units in the month of July 2016
- Appointed Smart phone Distributor for all the districts in the zone
- Has appointed Zonal distributor for the Branch for Smart & Feature phones and converted existing 12 Distributors as MD and appointed 4 More MD's
- Has appointed 2 MD's for each district
- Has increased billed outlet from 400 to 650 in Smart phone and 600 to 940 in Feature phone
- Has completed 100% above target achievement on Primary, Secondary and sell out for the year 2018
- Only branch in the circle consistently achieved
Assistant Manager
Aircel Limited
12.2012 - 06.2016
- Overseeing entire sales and marketing operations of Tiruvarur District market
- Handling six Distributors with 2 crore revenue and Coordinating three TM's
- Formulating strategies for achievement of gross add in voice and revenue
- Taking care of activation TAT and process
- Increasing Market revenue from 1.60 crores to 2.00 crores
- Appointed distributors in the ratio of 10 per bts
- Penetrated market and got Uero in the ratio of 17 outlets per bts and UAO in the ratio of 10 outlets per bts
Deputy Manager
Unitech Wireless (Tamil Nadu) Pvt. Ltd
12.2011 - 09.2012
- Overseeing entire sales and marketing operations of Kumbakonam, Tiruvarur, Nagapattinam, Karaikal and Mayiladuthurai market
- Managing six Distributors and one TSI in the assigned area and conceptualising strategies for achievement of gross add in voice and revenue
- Taking care of activation operations in various FRC's like FRC 198,195 & 30
- Took structured approach in increasing revenue from 16 lakhs to 21 lakhs
- Successfully opened 60 new outlets in the month of March
- Played a key role in appointing new Distributors in Kumbakonam and Mayiladuthurai
- Consistently increased UAO, UTO & URO
Senior Specialist Sales
Sistema Shyam Tele Services Ltd
08.2010 - 12.2011
- Handled the sales and marketing functions across Tanjore, Kumbakonam and Mannargudi market
- Supervised six Distributors and two TSI in the assigned area to achieve the set targets
- Accountable for achieving gross adds in voice, data and revenue
- Engaged in mapping distribution width and placing the product mix in right place
- Achieved 80% VLR month on month consistently
- Instrumental in increasing revenue from 12 lakhs to 19 lakhs
- Increased the activation of the outlet from 135 to 325
- Played a pivotal role in launching the 3X data card in Tanjore with 77 activations and Kumbakonam with 58 activations in single day
- Increased the profit by 40% in voice and 75% in data across the zone
- Successfully converted non traditional outlet (oriental super market) in main outlet and obtained 15% growth in voice and 5% in data every month
Assistant Manager
Tata Tele Services Ltd
08.2008 - 08.2010
- Looked after GSM business in Tanjore sub cluster
- Involved in appointing Distributors in each and every location across the zone
- Obtained loyalty and profitability of Distributors on high stock norms and market service
- Enhanced the retailer loyalty and business share from each outlet
- Recognised as a first guy in the circle for appointing 100% Distributors in with in time frame
- Achieved the gross, net & recharge sales targets in the assigned territory through execution of trade programs, robust and optimal distribution network
- Played a pivotal role in appointing Distributors for Dindugul, Aranthangi and Pallavaram across the boundary
- Activated 85% of outlets with limited stocks and resources
- Instrumental in maintaining CAF pendency at 2%
- Leveraged skills in increasing retailer base from 320 outlets to 585 outlets with in two months of launch
Assistant Manager
Reliance Communications Ltd
11.2006 - 08.2008
- Managed FWP business for Tanjore and handled 13 SDCA'S and 9 Distributors
- Took care of prepaid sales in mobiles, FWP and RCV in assigned territory
- Handled three SDCA's across Thiruvarur, Thiruturaipoondi and Nagapattinam
- Formulated strategies for secondary growth of RCV of the redistribution stockiest
- Accountable for the tertiary sales growth in the market and ensuring product and variant mix across all the markets in assigned territory
- Conducted sales analysis & provided feedback on product performance, trends in market and range analysis
- Successfully increased 45% of circle business for the year 07-08 and 60% of FWP RCV target of the circle
- Displayed skills in increasing the growth of RCV business and achieving 100% over all target
- Recognised for achieving the highest FWP sales in the country in consistent basis
- Won the Employee Program
- One among the three in the State for achieving the target for the year 2007
- Took structured approach in increasing the market share from 7% to 16%
- Leveraged skills and abilities achieving: 60% on cluster FWP target, 30% on circle FWP target for the year 06-07, 20% on cluster mobile target
- Recognized for introducing Jodi Offer to the circle
Sales Officer
Titan Industries Ltd
09.2004 - 11.2006
- Implemented strategies for primary growth of the indirect dealers through redistribution stockiest for Chennai and upcountry markets
- Managed secondary growth of redistribution stockist and ensured product and variant mix across all markets
- Forecasted sales & tracked competitor activities for both primary & secondary sales in RS market
- Conducted sales analysis and provided feedback on product performance, trends in the market and range analysis
- Planned and supervised local level promotions for secondary market and ensured a prominent brand presence at key dealer outlets
- Analyzed the effectiveness of the promotion and its impact on the sales
- Took structured and meticulous approach in achieving: 40% growth on the first month and 110% growth in the month of December
- 43% growth in South India for the year 04-05
- 100% growth over previous year in first quarter
- Instrumental in achieving an all time ever high turnover in secondary sales i.e 43% growth over the previous year
- Successfully appointed 41 new dealers and brought 27 lakhs
- Recognized for achieving highest sales (75 lakhs) in the month of June
- Converted 12 reputed dealers of the market into company dealers
- Increased AMS from 23 lakhs to 32 lakhs
Executive
Mehala Machines India Pvt. Ltd
07.2002 - 09.2004
- Accountable for meeting the garment people and convincing them for product sales
- Conducted market survey in Pondicherry & Ranipet and presented the reports to Regional Manager
- Organized private exhibition in Avadi with Subordinates
- Actively participated in International Leather Fair and successfully organized stall with subordinates
- Successfully converted two big companies into the prime customers of the company
Education
MBA - Marketing & System
Shanmugha College Of Engineering
01.2002
B.Com - undefined
A.V.C College of Arts & Science
01.2000
12th - undefined
C.S.I Higher Secondary School
01.1997
Skills
- Business Planning
- Channel Management
- Rural Market Penetration
- Sales & Marketing
- Team Management
- B to B Sales
- Employee coaching and mentoring
- Business analysis and reporting
- Conflict resolution
- Customer relationship management
- Crisis management
- Adaptability and flexibility
Software
Timeline
State Head
IMPETUS ELECTRONICS PRIVATE LIMITED
02.2024 - Current
State Head
Pepal Technologies Pvt Ltd
09.2022 - Current
Sr. Business Development Manager
Bala Fin Serve
06.2022 - 08.2022
Branch Manager
Micromax Informatics ltd
07.2016 - 03.2020
Assistant Manager
Aircel Limited
12.2012 - 06.2016
Deputy Manager
Unitech Wireless (Tamil Nadu) Pvt. Ltd
12.2011 - 09.2012
Senior Specialist Sales
Sistema Shyam Tele Services Ltd
08.2010 - 12.2011
Assistant Manager
Tata Tele Services Ltd
08.2008 - 08.2010
Assistant Manager
Reliance Communications Ltd
11.2006 - 08.2008
Sales Officer
Titan Industries Ltd
09.2004 - 11.2006
Executive
Mehala Machines India Pvt. Ltd
07.2002 - 09.2004
B.Com - undefined
A.V.C College of Arts & Science
12th - undefined
C.S.I Higher Secondary School
MBA - Marketing & System
Shanmugha College Of Engineering
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