B Surya Chandra
Digital Marketing, Web Analytics & App Marketing Specialist
Bangalore,Karnataka
Summary
13+ years of experience as a qualified Digital Marketing (SEO, SEM, Social Media Marketing, Email Marketing & App Marketing Specialist with Excellent Web Analytics skills.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
7
7
Certifications
4
4
Languages
Work History
Lead Digital Marketing
REVA University
Bangalore
05.2020 - 06.2022
- Handled race.reva.edu.in & reva.edu.in
- Plan, budget and execute all digital marketing, including SEO/SEM, Social Media Ads, Email Marketing and Display Advertising Campaigns.
- Responsible for driving New User Acquisition & Revenue for REVA University via Paid Online Channels (Google, Facebook, LinkedIn, Ad Networks, & Affiliates).
- Increased SEO Traffic from 80K to 155K.
- Leading and directing the implementation of strategic and operative on-page and off-page SEO strategies and optimization for REVA University.
- Leading technical SEO analysis, identifying and executing website optimization strategies that deliver organic leads and conversions
- Devise distinct qualified’ lead generation strategies as per the target audience for different Initiatives of the Foundation.
- Manage the CRM product vision, product roadmap, and prioritization of features against business needs, technology imperatives, and industry standards.
- Analyze selected data sources and prepare regular reports that monitor sales and marketing teams' progress on meeting business goals and achieving KPIs.
- Managed all Nopaperforms CRM reporting and dashboard creation and maintenance.
- Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc.
- Own email marketing campaign calendar end-to-end: Design/develop workflows/email campaigns aimed at customer engagement, higher conversions, and more qualified leads that add to the pipeline.
- Co-ordinated with the sales team and align the online campaigns with the overall marketing & brand objectives.
- Coordinate with the sales team and tweak the campaign communications and TG accordingly to ensure best lead quality
- Led SEO, Content, Design, and link building teams (9 people in team).
- Manage spends, staying on budget, estimating monthly costs and reconciling discrepancies.
- Develop a social media content strategy and set goals to increase brand awareness and engagement
Digital Marketing Manager
Paperboy Online Pvt. Ltd
Bangalore
06.2017 - 09.2019
- Handled Paperboy News App (Android &a iOS) & Paperboy.com
- Achieved 2+ Millions App Downloads through Organic (ASO) & Paid Channels.
- Increased Website SEO Organic Traffic from 36K to 165K/Month.
- Executed all Web, SEO/SEM, App Downloads, Marketing Database, Email, Social Media, Display Campaigns & Affiliate Marketing.
- Developed and oversee the implementation of a digital marketing strategy that aligns with the company's goals and objectives. This includes identifying target audiences, selecting digital channels, and creating campaigns that effectively reach and engage potential customers.
- Managed digital marketing budgets and ensure that campaigns are delivered within budget.
- End to end responsibility for App installation (user acquisition) and App user engagement(retention) for user base.
- Created, target, segment, and initiate mobile marketing plans and communications
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including the cost to acquire, quality of the traffic by source, and return on investment.
- Analyze user-generated data to discover behavior patterns. Fine-tune the campaigns based on the findings.
- Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns (SMS, Email, Coupons, Ads, etc.)
- Proven track record of delivering customer acquisition growth and optimization across key metrics.
SEO Lead
CISCO
Bangalore
08.2016 - 06.2017
- Reviewed and optimized CISCO Proximity Pages to improve keyword targeting URL strategies, website architecture and content.
- Researched and implemented search engine optimization recommendations.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
SEO Team Lead
MetricStream InfoTech India Pvt. Ltd
Bangalore
08.2013 - 08.2016
- Handled MetricStream.com & ComplianceOnline.com - Improved from 30K to 65K Organic Traffic/Month
- Increased SEO Organic Revenue from $400K to $900K/Year
- Improved the Keywords Ranking for GRC Webinars & Seminars Pages.
- Managed SEO campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Created dynamic SEO strategies to exceed market competitors and meet business needs.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
SEO Team Lead
HolidayIQ.com
Bangalore
03.2012 - 08.2013
- Improved 750K to 2.7 million/monthly SEO organic traffic – HolidayIQ.com
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Managed time efficiently in order to complete all tasks within deadlines.
- Developed and maintained courteous and effective working relationships.
- Provided professional services and support in a dynamic work environment.
Sr. SEO Analyst
Vistas Ad Media Communication Pvt. Ltd.
Bangalore
01.2011 - 02.2012
- Vistasadindia.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- Vistasad.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- KPMG.com – Led SEO - Website Analysis & On-page recommendations, detailed regional keyword research, link building strategies
- D-Habitat.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- Global Business Service(Gbsei.com) – Led SEO Campaigns
- Kothariauditors.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- Actuae.ae – Led SEO (keyword research, website audit, on-page optimization)
- Brihaspathi Online - Led SEO (keyword research, website audit, on-page optimization)
- Assetbuilders.in - Led SEO
- Seoconsultantlondonuk.co.uk – SEO Analysis & recommendations, detailed regional keyword research, link building strategies
- ACE Creative Educations– Led SEO Campaign
- Narayana Hrudalaya(nhtelrad247.com) - Led SEO (keyword research, website audit, on-page & off page optimization)
- Nakshathra Dental – Led SEO (keyword research, website audit, on-page & off page optimization)
- Josiah Technology – Led SEO & SMO
- IBBL India – Led SEO Campaigns
Education
B.Tech - Computer Science
Jawaharlal Nehru Technological University
Hyderabad 07.2003 - 11.2007
Skills
Digital marketing
Certification
Facebook & Instagram Ads
Timeline
Foundations: Data, Data, Everywhere
05-2023
Advanced Google Analytics
05-2023
Google Tag Manager Fundamentals
05-2023
Advanced Facebook & Instagram Ads
01-2023
Facebook & Instagram Ads
11-2022
Advanced Excel Formulas
11-2022
Advanced Google Ads
11-2022
Lead Digital Marketing
REVA University
05.2020 - 06.2022
Digital Marketing Manager
Paperboy Online Pvt. Ltd
06.2017 - 09.2019
SEO Lead
CISCO
08.2016 - 06.2017
SEO Team Lead
MetricStream InfoTech India Pvt. Ltd
08.2013 - 08.2016
SEO Team Lead
HolidayIQ.com
03.2012 - 08.2013
Sr. SEO Analyst
Vistas Ad Media Communication Pvt. Ltd.
01.2011 - 02.2012
B.Tech - Computer Science
Jawaharlal Nehru Technological University
07.2003 - 11.2007
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