B Surya Chandra
Digital Marketing, Web Analytics & App Marketing Specialist
Bangalore,Karnataka
Summary
13+ years of experience as a qualified Digital Marketing (SEO, SEM, Social Media Marketing, Email Marketing & App Marketing Specialist with Excellent Web Analytics skills.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
7
7
Certifications
4
4
Languages
Work History
Lead Digital Marketing
REVA University
Bangalore
05.2020 - 06.2022
- Handled race.reva.edu.in & reva.edu.in
- Plan, budget and execute all digital marketing, including SEO/SEM, Social Media Ads, Email Marketing and Display Advertising Campaigns.
- Responsible for driving New User Acquisition & Revenue for REVA University via Paid Online Channels (Google, Facebook, LinkedIn, Ad Networks, & Affiliates).
- Increased SEO Traffic from 80K to 155K.
- Leading and directing the implementation of strategic and operative on-page and off-page SEO strategies and optimization for REVA University.
- Leading technical SEO analysis, identifying and executing website optimization strategies that deliver organic leads and conversions
- Devise distinct qualified’ lead generation strategies as per the target audience for different Initiatives of the Foundation.
- Manage the CRM product vision, product roadmap, and prioritization of features against business needs, technology imperatives, and industry standards.
- Analyze selected data sources and prepare regular reports that monitor sales and marketing teams' progress on meeting business goals and achieving KPIs.
- Managed all Nopaperforms CRM reporting and dashboard creation and maintenance.
- Define and own marketing program performance against defined digital metrics, including qualified leads, CPC, CPL, etc.
- Own email marketing campaign calendar end-to-end: Design/develop workflows/email campaigns aimed at customer engagement, higher conversions, and more qualified leads that add to the pipeline.
- Co-ordinated with the sales team and align the online campaigns with the overall marketing & brand objectives.
- Coordinate with the sales team and tweak the campaign communications and TG accordingly to ensure best lead quality
- Led SEO, Content, Design, and link building teams (9 people in team).
- Manage spends, staying on budget, estimating monthly costs and reconciling discrepancies.
- Develop a social media content strategy and set goals to increase brand awareness and engagement
Digital Marketing Manager
Paperboy Online Pvt. Ltd
Bangalore
06.2017 - 09.2019
- Handled Paperboy News App (Android &a iOS) & Paperboy.com
- Achieved 2+ Millions App Downloads through Organic (ASO) & Paid Channels.
- Increased Website SEO Organic Traffic from 36K to 165K/Month.
- Executed all Web, SEO/SEM, App Downloads, Marketing Database, Email, Social Media, Display Campaigns & Affiliate Marketing.
- Developed and oversee the implementation of a digital marketing strategy that aligns with the company's goals and objectives. This includes identifying target audiences, selecting digital channels, and creating campaigns that effectively reach and engage potential customers.
- Managed digital marketing budgets and ensure that campaigns are delivered within budget.
- End to end responsibility for App installation (user acquisition) and App user engagement(retention) for user base.
- Created, target, segment, and initiate mobile marketing plans and communications
- Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics including the cost to acquire, quality of the traffic by source, and return on investment.
- Analyze user-generated data to discover behavior patterns. Fine-tune the campaigns based on the findings.
- Collaborate with cross-functional teams to plan, deliver and execute successful mobile marketing campaigns (SMS, Email, Coupons, Ads, etc.)
- Proven track record of delivering customer acquisition growth and optimization across key metrics.
SEO Lead
CISCO
Bangalore
08.2016 - 06.2017
- Reviewed and optimized CISCO Proximity Pages to improve keyword targeting URL strategies, website architecture and content.
- Researched and implemented search engine optimization recommendations.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
SEO Team Lead
MetricStream InfoTech India Pvt. Ltd
Bangalore
08.2013 - 08.2016
- Handled MetricStream.com & ComplianceOnline.com - Improved from 30K to 65K Organic Traffic/Month
- Increased SEO Organic Revenue from $400K to $900K/Year
- Improved the Keywords Ranking for GRC Webinars & Seminars Pages.
- Managed SEO campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
- Created dynamic SEO strategies to exceed market competitors and meet business needs.
- Collaborated with editorial and marketing teams to drive SEO in content creation and content programming.
- Worked with development team to properly implement SEO best practices on newly developed code.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
SEO Team Lead
HolidayIQ.com
Bangalore
03.2012 - 08.2013
- Improved 750K to 2.7 million/monthly SEO organic traffic – HolidayIQ.com
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Managed time efficiently in order to complete all tasks within deadlines.
- Developed and maintained courteous and effective working relationships.
- Provided professional services and support in a dynamic work environment.
Sr. SEO Analyst
Vistas Ad Media Communication Pvt. Ltd.
Bangalore
01.2011 - 02.2012
- Vistasadindia.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- Vistasad.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- KPMG.com – Led SEO - Website Analysis & On-page recommendations, detailed regional keyword research, link building strategies
- D-Habitat.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- Global Business Service(Gbsei.com) – Led SEO Campaigns
- Kothariauditors.com – Led SEO (keyword research, website audit, on-page & off page optimization)
- Actuae.ae – Led SEO (keyword research, website audit, on-page optimization)
- Brihaspathi Online - Led SEO (keyword research, website audit, on-page optimization)
- Assetbuilders.in - Led SEO
- Seoconsultantlondonuk.co.uk – SEO Analysis & recommendations, detailed regional keyword research, link building strategies
- ACE Creative Educations– Led SEO Campaign
- Narayana Hrudalaya(nhtelrad247.com) - Led SEO (keyword research, website audit, on-page & off page optimization)
- Nakshathra Dental – Led SEO (keyword research, website audit, on-page & off page optimization)
- Josiah Technology – Led SEO & SMO
- IBBL India – Led SEO Campaigns
Education
B.Tech - Computer Science
Jawaharlal Nehru Technological University
Hyderabad 07.2003 - 11.2007
Skills
Digital marketing
SEO
App Marketing
PPC
SEM
Social Media Marketing
Email Marketing
Web Analytics
Google Analytics
Google Adwords
Adobe Analytics
Google Data Studio
Power BI
HTML, CSS
MS Excel
Google Search Console
Google Tag Manager
WordPress & Magento CMS
AppsFlyer
SendInBlue
NetCore
SendGrid
AHREFS
ScreamingFrog
Moz
SEMRush
& More
Certification
Facebook & Instagram Ads
Timeline
Foundations: Data, Data, Everywhere
05-2023
Advanced Google Analytics
05-2023
Google Tag Manager Fundamentals
05-2023
Advanced Facebook & Instagram Ads
01-2023
Facebook & Instagram Ads
11-2022
Advanced Excel Formulas
11-2022
Advanced Google Ads
11-2022
Lead Digital Marketing
REVA University
05.2020 - 06.2022
Digital Marketing Manager
Paperboy Online Pvt. Ltd
06.2017 - 09.2019
SEO Lead
CISCO
08.2016 - 06.2017
SEO Team Lead
MetricStream InfoTech India Pvt. Ltd
08.2013 - 08.2016
SEO Team Lead
HolidayIQ.com
03.2012 - 08.2013
Sr. SEO Analyst
Vistas Ad Media Communication Pvt. Ltd.
01.2011 - 02.2012
B.Tech - Computer Science
Jawaharlal Nehru Technological University
07.2003 - 11.2007