BUDDA SRAVANI
Consultant
Vizag
Summary
Results-driven Email Marketing QA Tester with 4.5+ years of experience in campaign testing, automation workflows, and quality assurance using Adobe Marketo Engage. Expertise in AMPscript-based dynamic content validation, HTML/CSS email development, and MySQL data testing. Proven ability to reduce defects, improve deliverability, and enhance campaign performance through rigorous QA practices.
Overview
5
5
years of professional experience
Work History
Consultant
Helson Software Solutions
10.2021 - Current
- Performed end-to-end QA testing of email campaigns using Adobe Marketo Engage
- Validated AMPscript dynamic content, personalization tokens, and segmentation accuracy
- Developed and tested responsive email templates using HTML and CSS
- Executed MySQL queries to verify customer data, segmentation, and targeting logic
- Conducted A/B testing to improve subject lines, CTR, and engagement rates
- Performed cross-client testing (Gmail, Outlook, mobile) using Litmus
- Identified and resolved rendering issues, broken links, and formatting defects
- Verified tracking links, workflows, and automation before campaign deployment
- Ensured email deliverability by performing spam testing and QA checks
- Collaborated with developers and marketing teams to resolve defects and improve campaign quality
Education
M.Tech - Power Electronics & Electrical Drives
BITS
01-2019
B.Tech - Electrical & Electronics Engineering
VIET
01-2014
Skills
Email Marketing Strategy
Experience with Marketo tools
Campaign execution
Prospective client relationship management
A/B test analysis
Audience segmentation analysis
Interactive content creation
Quality control
HTML
Fundamentals of MySQL
Fundamentals of AMPScript
LITMUS testing
Additional Information
Salesforce Marketing Cloud
Timeline
Consultant
Helson Software Solutions
10.2021 - Current
B.Tech - Electrical & Electronics Engineering
VIET
M.Tech - Power Electronics & Electrical Drives
BITS