Work Preference
Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Bulbul Das
Open To Work

Bulbul Das

Gurgaon

Work Preference

Job Search Status

Open to work
Desired start date: Open to discussion

Desired Job Title

Product Marketing ManagerManager

Work Type

Full Time

Location Preference

Hybrid
Location: Gurgaon
Open to relocation: Yes

Salary Range

₹3000000/yr - ₹3500000/yr

Important To Me

Career advancementCompany CultureFlexible work hoursWork from home optionPaid sick leave

Summary

Marketing professional with 5+ years of experience and an MBA from IIM Ahmedabad, specializing in product marketing, GTM execution, and multi-channel campaigns. Skilled in content development, sales enablement, and stakeholder management, with added experience collaborating with partners and publishers to expand reach and deliver measurable outcomes

Overview

5
5
years of professional experience

Work History

Product Marketing Manager

HCL Software
05.2024 - Current
  • Led go-to-market campaigns for compliance solutions (RBI, HIPAA, NCA, etc.), creating tailored blogs, white papers, and case studies for regulated industries.
  • Planned and executed multi-channel campaigns (social, paid, search, nurture) with budgets of over $1M, driving pipeline impact and ROI.
  • Built sales enablement assets (solution briefs, decks, messaging docs, toolkits) to support customer- and partner-facing teams.
  • Partnered with regional system integrators and alliances on co-marketing campaigns, supporting the adoption of compliance-focused solutions.
  • Collaborated cross-functionally with sales, product, and executive stakeholders, aligning GTM messaging, and tracking KPIs for measurable outcomes.
  • Led OEM partnership launches by developing positioning, messaging, and campaign assets, enabling scalable global-to-regional execution.

Mantra Intern

Coca Cola
04.2023 - 06.2023
  • Analyzed ₹13 Cr multi-channel media spend and viewership trends of Coke Studio Bharat and Tamil (200M+ views), delivering ROI insights and GTM recommendations for future campaigns.

Senior Executive

Kinesso
11.2021 - 05.2022
  • Executed multi-channel programmatic campaigns ($200K+ budgets) across DV360 and The Trade Desk, collaborating with global agencies and partners to optimize performance against KPIs.

Assistant Manager (Programmatic)

Affle
06.2018 - 11.2021
  • Spearheaded the launch and growth of Affle’s mDSP programmatic branch, scaling monthly revenues to $300K with a 40% improvement in ROI.
  • Planned and executed 125+ branding and performance campaigns (₹12.5 Cr budget) across e-commerce, fintech, and global luxury brands, achieving measurable engagement uplift.
  • Managed affiliate and publisher partnerships across EMEA and SEA, negotiating placements and aligning on KPIs to deliver joint campaign outcomes.
  • Enabled adoption by training 50+ sales personnel on DSPs and programmatic advertising, strengthening internal and partner-facing capabilities.
  • Delivered data-driven optimizations that improved app performance (95% session lift, +18% ARPU, –50% CPA), demonstrating impact on demand generation and ROI.

Education

MBA -

Indian Institute of Management
Ahmedabad
03-2024

BMS - Marketing

Shaheed Sukhdev College of Business Studies
DU
05-2018

Skills

  • GTM strategy & execution
  • Partner marketing
  • Product marketing
  • Demand generation
  • Stakeholder management
  • Digital marketing expertise
  • Analytics and performance optimization
  • Consumer insights

Certification

  • Awarded Gold Certificate in International Forensic Science (6 months, IFS Pune)
  • Diploma in Kathak (6 years) with the title 'Nritya Sadhika' | Participated in 90+ national cultural events

Timeline

Product Marketing Manager

HCL Software
05.2024 - Current

Mantra Intern

Coca Cola
04.2023 - 06.2023

Senior Executive

Kinesso
11.2021 - 05.2022

Assistant Manager (Programmatic)

Affle
06.2018 - 11.2021

MBA -

Indian Institute of Management

BMS - Marketing

Shaheed Sukhdev College of Business Studies

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Bulbul Das