Job Search Status
Open to workDesired start date: Open to discussion
Desired Job Title
Product Marketing ManagerManagerWork Type
Full TimeLocation Preference
HybridLocation: Gurgaon
Open to relocation: Yes
Open To Work
Bulbul Das
Gurgaon
Work Preference
Summary
Marketing professional with 5+ years of experience and an MBA from IIM Ahmedabad, specializing in product marketing, GTM execution, and multi-channel campaigns. Skilled in content development, sales enablement, and stakeholder management, with added experience collaborating with partners and publishers to expand reach and deliver measurable outcomes
Overview
5
5
years of professional experience
Work History
Product Marketing Manager
HCL Software
05.2024 - Current
- Led go-to-market campaigns for compliance solutions (RBI, HIPAA, NCA, etc.), creating tailored blogs, white papers, and case studies for regulated industries.
- Planned and executed multi-channel campaigns (social, paid, search, nurture) with budgets of over $1M, driving pipeline impact and ROI.
- Built sales enablement assets (solution briefs, decks, messaging docs, toolkits) to support customer- and partner-facing teams.
- Partnered with regional system integrators and alliances on co-marketing campaigns, supporting the adoption of compliance-focused solutions.
- Collaborated cross-functionally with sales, product, and executive stakeholders, aligning GTM messaging, and tracking KPIs for measurable outcomes.
- Led OEM partnership launches by developing positioning, messaging, and campaign assets, enabling scalable global-to-regional execution.
Mantra Intern
Coca Cola
04.2023 - 06.2023
- Analyzed ₹13 Cr multi-channel media spend and viewership trends of Coke Studio Bharat and Tamil (200M+ views), delivering ROI insights and GTM recommendations for future campaigns.
Senior Executive
Kinesso
11.2021 - 05.2022
- Executed multi-channel programmatic campaigns ($200K+ budgets) across DV360 and The Trade Desk, collaborating with global agencies and partners to optimize performance against KPIs.
Assistant Manager (Programmatic)
Affle
06.2018 - 11.2021
- Spearheaded the launch and growth of Affle’s mDSP programmatic branch, scaling monthly revenues to $300K with a 40% improvement in ROI.
- Planned and executed 125+ branding and performance campaigns (₹12.5 Cr budget) across e-commerce, fintech, and global luxury brands, achieving measurable engagement uplift.
- Managed affiliate and publisher partnerships across EMEA and SEA, negotiating placements and aligning on KPIs to deliver joint campaign outcomes.
- Enabled adoption by training 50+ sales personnel on DSPs and programmatic advertising, strengthening internal and partner-facing capabilities.
- Delivered data-driven optimizations that improved app performance (95% session lift, +18% ARPU, –50% CPA), demonstrating impact on demand generation and ROI.
Education
MBA -
Indian Institute of Management
Ahmedabad03-2024
BMS - Marketing
Shaheed Sukhdev College of Business Studies
DU05-2018
Skills
- GTM strategy & execution
- Partner marketing
- Product marketing
- Demand generation
- Stakeholder management
- Digital marketing expertise
- Analytics and performance optimization
- Consumer insights
Certification
- Awarded Gold Certificate in International Forensic Science (6 months, IFS Pune)
- Diploma in Kathak (6 years) with the title 'Nritya Sadhika' | Participated in 90+ national cultural events
Timeline
Product Marketing Manager
HCL Software
05.2024 - Current
Mantra Intern
Coca Cola
04.2023 - 06.2023
Senior Executive
Kinesso
11.2021 - 05.2022
Assistant Manager (Programmatic)
Affle
06.2018 - 11.2021
MBA -
Indian Institute of Management
BMS - Marketing
Shaheed Sukhdev College of Business Studies