Bunny Anderson
Zionsville
Summary
Strategic marketing and social media leader with 8+ years of experience driving brand growth, audience engagement, and revenue through integrated social, content, and affiliate strategies. Proven track record partnering with public figures and established brands, managing high-impact brand partnerships, and scaling affiliate monetization through platforms including Amazon Storefronts and LTK.
Expert in building data-driven social media strategies across Instagram and TikTok, producing short-form video content with millions of organic views, and developing conversion-focused blogs and shoppable content that directly contribute to revenue growth. Known for strong communication, collaborative leadership, and a solutions-oriented mindset, combining creative vision with analytical rigor to deliver measurable results and support scalable growth for creators, brands, and organizations.
Overview
2026
2026
years of professional experience
1
1
Certification
Work History
Social Media Coordinator
The Sway Social
2024 - Current
- Partner with public-figure influencers and high-follower creators to plan, execute, and optimize social media strategies across Instagram and TikTok
- Build and manage strategic content calendars aligned with brand deals, affiliate goals, platform trends, and audience behavior
- Manage and execute brand partnerships end-to-end after contracts are signed, including timelines, deliverables, approvals, posting schedules, and client communication
- Lead affiliate strategy and monetization across Amazon Storefronts and LTK, including link strategy, shoppable content planning, and conversion optimization
- Oversee and maintain Amazon Storefronts, curated product lists, and high-converting affiliate assets
- Track and report on affiliate revenue, conversion data, and performance analytics to demonstrate selling power and inform future strategy
- Edit and produce short-form video content (Reels & TikToks) that regularly achieves high engagement and millions of organic views
- Create on-brand graphics, story frames, and visual assets to support campaigns, affiliate pushes, and evergreen content
- Concept and write high-performing blog posts optimized for affiliate conversion, SEO, and audience retention
- Develop trend-forward content ideas that balance creativity with performance and revenue goals
- Collaborate closely with clients to anticipate needs, solve problems proactively, and streamline workflows
- Manage fast-moving timelines, multiple client calendars, and overlapping campaigns with exceptional attention to detail
- Communicate professionally with internal teams, clients, and brand partners while handling confidential information with discretion
Social Media Marketing Specialist
Freelance
09.2017 - Current
- Developed and executed marketing strategies that launched new brands and revitalized established ones, driving measurable growth in brand awareness and engagement.
- Provided full-spectrum marketing services, including content creation, graphic design, photography, and video production, ensuring cohesive branding across digital platforms.
- Crafted and implemented social media strategies for real estate professionals, leading to increased online presence and lead generation through targeted content.
- Created cohesive brand identities for estheticians and spa professionals, increasing customer retention and bookings through consistent social media and marketing materials.
- Managed social media campaigns for motivational speakers, expanding audience reach and engagement through impactful storytelling and messaging.
- Optimized Shopify stores for multiple brands, improving user experience and driving increased online sales through strategic design and updates.
- Developed and managed email marketing campaigns, improving open rates and conversion rates, contributing to higher customer retention and sales growth.
- Led social media strategies across Instagram, Facebook, and Facebook Groups, fostering community engagement and follower growth.
- Directed brand strategy for diverse clients, aligning visual aesthetics and messaging with market needs to strengthen brand identity.
- Collaborated with brands like Lancôme, Paul Mitchell, and Polynesian Cultural Center to produce high-quality marketing materials, enhancing digital presence and customer engagement.
- Directed product and lifestyle photography for marketing campaigns, driving consumer interest and increasing visual appeal across platforms.
- Wrote compelling copy for digital marketing campaigns, product descriptions, and promotional materials, enhancing brand voice and engagement.
- Managed and moderated Facebook Groups to build brand communities, fostering organic growth and engagement with brand ambassadors and customers.
- Launched multi-channel marketing campaigns, expanding brand reach and acquisition through targeted email, social media, and influencer partnerships.
- This version is concise while retaining the key points that will stand out to potential employers.
Social Media Influencer
Freelance
08.2015 - Current
- Built and engaged an audience of 35k followers on TikTok and 7k on Instagram through strategic content creation and SEO-optimized posts.
- Produced high-quality photos and videos for social media, enhancing visual appeal and engagement.
- Collaborated with marketing professionals to develop compelling messaging and campaigns tailored to target audiences.
- Conducted research on brands and products to generate effective promotional content.
- Designed and executed campaigns to boost follower growth and engagement across multiple social media platforms.
- Partnered with marketing departments to contribute to and enhance social media campaigns.
- Utilized online presence to collaborate with brands and create promotional content that highlights their products.
- Stayed current with digital marketing trends and best practices to optimize social media strategy.
- Marketed goods and services through strategic brand partnerships and targeted content.
- Managed and curated content for accounts across Instagram, Twitter, Facebook, YouTube, TikTok, and other major networks.
Photographer
Bunny Anderson Photography
01.2015 - Current
- Managed and operated a successful freelance photography business, specializing in portrait photography, including professional headshots, family portraits, senior portraits, and event photography.
- Captured high-quality images for diverse client needs, including weddings, engagements, and special events, ensuring authentic and visually compelling content.
- Directed and collaborated with clients and models to create visually stunning campaigns and portraits, aligning with their vision and marketing goals.
- Edited and retouched images using Adobe Lightroom and Photoshop, delivering polished and professional results for various platforms.
- Executed product photography shoots, optimizing images for e-commerce and social media, contributing to increased visibility and sales for client products.
- Applied expertise in lighting, composition, and styling to produce impactful imagery across print, digital, and social media channels.
Brand Specialist
Motherline Skincare
10.2021 - 06.2024
- Handled all aspects of content creation projects, from initial consultation and concept development to final delivery, consistently meeting deadlines and client expectations.
- Built and maintained strong client relationships through exceptional service, personalized attention, and high-quality visual content.
- Developed and implemented marketing strategies for the business, enhancing brand visibility and driving client engagement through targeted promotional efforts.
- Developed and executed a comprehensive social media strategy, contributing to the successful launch of the Motherline brand.
- Grew Instagram following by over 1,000 followers organically in a span of 6 months, focusing on engagement-driven growth tactics.
- Created and managed engaging content (posts, stories, and graphics) that aligned with brand identity.
- Built a cohesive brand identity across all social media platforms, ensuring consistent tone, visuals, and messaging.
- Collaborated directly with the brand's founders to define target audience, set goals, and implement marketing strategies that supported brand awareness and customer acquisition.
- Managed monthly content calendars, ensuring timely posting and content alignment with ongoing promotions and product launches.
- Designed custom graphics and content for Instagram stories and posts, enhancing visual appeal and driving increased interaction rates.
- Provided insights and analysis on social media performance to optimize content strategy, resulting in increased engagement and customer inquiries.
Digital Marketing Director
Patrick Adair Supplies
07.2021 - 06.2023
- Built and ran social media campaigns, aligning with corporate brand strategy.
- Managed and created quality content for daily posts across social media platforms to increase Facebook and Instagram engagement.
- Crafted high-quality content to engage target audiences and boost brand loyalty.
- Designed graphics for social media campaigns, such as Facebook ads and Instagram posts.
- Produced creative concepts for a wide range of corporate identities and branding initiatives.
- Captured and edited high-quality product images for social media campaigns, emails and Shopify using Adobe Photoshop, Lightroom, and Canva.
- Developed content for websites, blogs, social media posts, and email campaigns to drive engagement with target audiences.
- Created high-quality copy and graphics for corporate emails, comprehensive pdf guides, utilizing persuasive writing techniques.
Education
Bachelor of Science - Marketing
Brigham Young University Hawaii
Hawaii04.2021
Minor - Leadership
Brigham Young University-Hawaii
Laie, HI, US04.2021
Minor - Human Resources
Brigham Young University-Hawaii
Laie, HI, US04.2021
Minor - Theatre
Brigham Young University-Hawaii
Laie, HI, US04.2021
Minor - Political Science
Brigham Young University-Hawaii
Laie, HI, US04.2021
Skills
Effective communication
- Social Media Strategy & Management
- Content Creation
- Short-Form Video (Reels & TikTok)
- Photography
- Graphic Design
- Copywriting
- SEO & Social Media Integration
- Data Analytics & Performance Reporting
- Affiliate Strategy & Monetization
- Amazon Storefront & LTK Management
- Paid Social Media Advertising
- Brand Strategy & Development
- Conversion-Focused Content Strategy
- Community Management
- Project & Timeline Management
- Relationship Building & Networking
- Client Relationship Management
- Trend Forecasting & Platform Insights
- Brand visual storytelling
- FTC & Sponsored Content Compliance
- Strong Communication Skills
- Proactive Problem-Solving
Accomplishments
- Generated millions of organic views across Instagram Reels and TikTok through data-driven short-form content strategy
- Scaled affiliate revenue through strategic management of Amazon Storefronts and LTK, optimizing shoppable content and link strategy
- Led end-to-end execution of brand partnerships for public-figure creators, managing timelines, deliverables, and approvals
- Developed conversion-focused blogs and shoppable content that directly contributed to revenue growth
- Built and optimized data-informed content calendars aligned with performance insights and monetization goals
- Served as a strategic partner to creators and teams, proactively solving problems and driving measurable results
Certification
Google Analytics Certified
Timeline
Brand Specialist
Motherline Skincare
10.2021 - 06.2024
Digital Marketing Director
Patrick Adair Supplies
07.2021 - 06.2023
Social Media Marketing Specialist
Freelance
09.2017 - Current
Social Media Influencer
Freelance
08.2015 - Current
Photographer
Bunny Anderson Photography
01.2015 - Current
Minor - Leadership
Brigham Young University-Hawaii
Minor - Human Resources
Brigham Young University-Hawaii
Minor - Theatre
Brigham Young University-Hawaii
Minor - Political Science
Brigham Young University-Hawaii
Social Media Coordinator
The Sway Social
2024 - Current
Bachelor of Science - Marketing
Brigham Young University Hawaii
Generated millions of organic views across Instagram Reels and TikTok through data-driven short-form
Generated Millions of Organic Views & Revenue-Driving Growth
Generated millions of organic views across Instagram Reels and TikTok by developing and executing data-driven short-form video strategies tailored to platform trends and audience behavior. Supported public-figure creators and established brands by aligning content performance with affiliate monetization and brand partnership goals, contributing to sustained audience growth and measurable revenue impact. Regularly analyzed engagement, reach, click-through, and conversion data to optimize content strategy and improve performance over time.