Mridul Chatterjee

Sr Manager, Communications & Creative Strategy
Inadev India Pvt Ltd | Hybrid / Kolkata
January 2022 – October 2024

• Built consistent marketing voice through branded inbound and outbound messaging, driving nearly 200% growth in social media followers over two years.
• Implemented operational standards, policies, and procedures to streamline creative and communication workflows.
• Planned and executed daily, end-to-end creative and communication strategy across organizational channels.
• Managed large-scale enterprise projects, introducing new systems, tools, and processes to achieve challenging objectives.
• Established a thorough review process with C-level management for outbound/inbound marketing, branding, and content strategy.
• Cultivated strong client and stakeholder relationships, ensuring project excellence and long-term partnerships.
• Improved team performance through training and a collaborative work environment.
• Reduced costs, optimized resource allocation, and improved project management efficiency.

• Led UX, social media, and content strategy for high-profile global stakeholders including Inadev US, DC Government, TSA Precheck, Hughes, Prince George's County Govt, Special Olympics International, American Battle Monuments Commission, trustea, and Country Harvest.
• Collaborated with global teams of designers, UX researchers, and specialists to deliver UX, branding, and business development projects.
• Improved team efficiency by refining communication, strategy, and project guidelines.
• Championed collaborative culture across design, development, project management, and senior leadership through design thinking and UX best practices.
• Drove progress on key design objectives via meetings, presentations, roadmaps, and stakeholder alignment.
• Led brainstorming sessions resulting in original, high-impact concepts.
• Coordinated large-scale events to showcase products and services, increasing sales leads and brand exposure.
• Built innovative marketing campaigns for enhanced visibility, employer branding, and customer engagement.

• Developed strong brand guidelines and content strategy for company communications, including presentations, website updates, internal newsletters, and social media.
• Analyzed and coordinated physical exhibitions, including NASSCOM Conclave 2019.
• Collaborated with internal teams to improve UX writing across projects.
• Created and maintained consistent corporate and client presentations aligned with content strategy.

• Built a first-to-market supermarket sushi brand; co-founded and led creative strategy for Wok Anthems in partnership with a local hotel.
• Led designers and photographers to establish a distinctive brand style.
• Managed client communication, staff management, content, media strategies, branding, design, and quality.
• Oversaw content, social media, and communication strategies for Wok Anthems.
• Managed events, branding, social media, and quality across three brands.
• Developed marketing materials and campaigns to boost brand awareness and customer engagement.
• Established foundational business operations processes.
• Networked with businesses and customers to increase sales opportunities and partnerships.

• Managed company content and strategy for internal communication and events.
• Supported client communication, collaborative team communication, and marketing efforts.
• Created advertisements and invitations, conducted client interviews, and built client database and profiles.