Summary
Overview
Work History
Education
Skills
Accomplishments
Hobbies and Interests
Languages
Work Availability
Software
Interests
Websites
Timeline
Hi, I’m

Mridul

Mridul

Summary

An intuitive Communications Leader with expertise in driving varied collaborative projects and campaigns with internal and client teams.

I excel in content and user experience driven strategy with a specific focus on planning and implementing efficiencies. I lead and mentor skilled marketing, design, and development teams by fostering an open culture that promotes transparency and encourages the free exchange of information. I am always on the hunt for innovative professional challenges to further expand my knowledge and capabilities!

Overview

18
years of professional experience

Work History

Inadev India Pvt Ltd
Kolkata, India

Sr Manager, Communications & Creative Strategy
01.2022 - 10.2024

Job overview

  • Plan and execute daily, complete, creative and communication strategy for the org across channels.
  • A thorough review process with C-level management for all outbound and inbound marketing and engagement activities, content, and overarching message and vision.
  • Building a consistent marketing voice through branded inbound and outbound messaging, activities, and initiatives in addition to Creative Manager responsibilities.

INADEV India (formerly Optimize IT Systems)

Creative Manager
01.2019 - 01.2022

Job overview

  • UX, social media, & content strategy for high profile, global stakeholders such as INADEV US, DC Government, TSA Precheck, Hughes, Prince George's County Govt, Special Olympics International, American Battle Monuments Commission, trustea, Country Harvest, India.
  • Collaborate with a highly efficient global team of designers, UX researchers, specialists, interns to deliver design projects for UX, branding, business development initiatives.
  • Improved team efficiency by introducing processes, refining communication, strategy, philosophy, and guidelines across all projects.
  • Champion collaborative culture in design, development teams, project managers, senior leadership through design thinking, promoting UX best practices, communication.
  • Drive progress in key design objectives by facilitating meetings, leading presentations, establishing roadmaps, identifying stakeholders, and resolving roadblocks.
  • Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
  • Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
  • Led brainstorming sessions resulting in original concepts that resonated with target audiences.
  • Streamlined communication between departments, fostering a collaborative work environment and boosting overall efficiency.
  • Increased team productivity by implementing efficient project management strategies and tools.
  • Coordinated large-scale events showcasing company products and services, resulting in increased sales leads and brand exposure.

INADEV India (formerly Optimize IT Systems)

Content Writer
01.2016 - 01.2019

Job overview

  • Built a strong brand guideline and content strategy for company communication through PowerPoint presentations, regular website updates, internal company newsletters, social media posts, engagement.
  • Analyzing and conducting physical exhibitions, such as the NASSCOM Conclave, 2019.
  • Collaborate with internal teams to improve UX writing across projects.Create, maintain complete corporate and client presentations with a universal style, content strategy.

Bokeh Foods Pvt. Ltd.

Co-founder, Creative Lead
01.2012 - 01.2017

Job overview

  • Built a supermarket sushi brand.
  • A first to market, one of its kind venture.
  • Client communication, staff management and communication, content, media strategies, branding, design, and quality.
  • Worked with designers and photographers to build an attractive and appealing brand style.
  • Managed the content, social media, and communication strategies for Wok Anthems, a Bokeh Foods brand in the quick service retail format
  • Creative leader for The Co - A Wok Anthems venture with a local hotel, Dee Empressa.
  • Managed events, branding, social media, style, and quality for all three brands.
  • Evaluated market trends to identify emerging opportunities and inform strategic decision making.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Established foundational processes for business operations.
  • Streamlined operational processes for improved efficiency and cost reduction.
  • Networked with other businesses and customers to increase sales opportunities and contacts.

phiNNACLE Investments Pvt. Ltd

Analyst
01.2010 - 01.2012

Job overview

  • Managed company content and strategy for internal communication and events.
  • Client communication, collaborative team communication, and marketing.
  • Created ads and invites, conducted client interviews, and built client database and profiles.

Education

Stanford Executive Education

Design Thinking-From Insights to Viability

University Overview

Times Media Studies

Postgraduate in Journalism

University Overview

University of Pune

Masters in English Literature

University Overview

University of Pune

Bachelor of Arts - English Literature

University Overview

Skills

  • Strategic Planning
  • Cross-Functional Collaboration
  • Operations Management
  • Cross-functional Team Coordination
  • Troubleshooting and problem resolution
  • Documentation And Reporting
  • Operations Planning
  • Cross-Functional Communication
  • Organizational improvement
  • Corporate Communications

Accomplishments

Accomplishments
  • Achieved more than 200% growth with targeted strategies for company social media account.
  • Delivered thoughtful and engaging solutions to drive client goals and increase user experience and retention by upto 50%.
  • Lead a talented and diverse team of designers, marketing professionals to deliver communications strategies and employer branding.
  • Distill company vision to achieve a cohesive website meeting the needs to various teams and verticals through collaborative and innovative processes.
  • Manage multi level communications to ensure organizational coherence.

Hobbies and Interests

Hobbies and Interests
  • Travel and History
  • Reading and Writing
  • TV series and movies: A 'pop culture' enthusiast!
  • Discussion and learnins: Won several debates at the school and college levels
  • Cars: Restored an original 1985 Maruti Suzuki 800 with a friend
  • Theatre: was a part of the production crew for the Sohaila Kapur play - Rumi
  • Interaction Design Foundation
  • Dog lover and parent!

Languages

English
Bengali
Hindi
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software

Atlassian Confluence, Jira

MS Office

SharePoint, Teams

Lucidchart, Visio

Mondaycom

Google Suite, Meet, Analytics

Interests

Reading, Writing

Pop Culture, Movies, TV shows

Traveling

Random trivia!

Websites

Timeline

Sr Manager, Communications & Creative Strategy
Inadev India Pvt Ltd
01.2022 - 10.2024
Creative Manager
INADEV India (formerly Optimize IT Systems)
01.2019 - 01.2022
Content Writer
INADEV India (formerly Optimize IT Systems)
01.2016 - 01.2019
Co-founder, Creative Lead
Bokeh Foods Pvt. Ltd.
01.2012 - 01.2017
Analyst
phiNNACLE Investments Pvt. Ltd
01.2010 - 01.2012
Stanford Executive Education
Design Thinking-From Insights to Viability
Times Media Studies
Postgraduate in Journalism
University of Pune
Masters in English Literature
University of Pune
Bachelor of Arts - English Literature

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