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Protyusha Dey
Senior Copywriter
Hyderabad,Telangana
Summary
Talented Senior Copywriter with over 2 years of experience developing creative concepts and ideas for diverse clients. Worked with over 40 brands from India as well as abroad, across various domains and industries. Built 360-degree campaigns by integrating digital and traditional mediums to help brands tell their stories with the same voice across all communication channels. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning, and content development, blending superior writing and research skills to effectively target a wide range of audiences.
Overview
4
4
years of professional experience
Work History
Sr. Copywriter
Hyderabad
10.2019 - 12.2021
- Content marketer with over 2 years of comprehensive and relevant experience in digital media
- Currently working as a senior copywriter responsible for the timely delivery of innovative, entertaining and creative concepts that pertain to everything- right from digital campaign strategies to ads and lead generation
- Crafted, edited and proofread engaging copy for brands for Facebook, Instagram, LinkedIn, and
- Witter
- Wrote Content for websites such as Rayalseema Ruchulu, Ekam Early Learning Centre, Mahara
- Chool, Novus School and Elemmentz
- Developed a deep understanding of industry jargon, specifically for education, F&B, real estate, hospitality, healthcare and nutrition to best reach target audiences
- Utilized SEO best practices, such as keyword discovery and Meta tags, to best, reach the target audience
- Wrote campaigns that were optimized to best meet clients’ needs best
- Consistently initiated a cross-departmental collaboration to optimize content strategies and processes.
Program Coordinator
Butterfly Fields - Hands-On Learning Solutions
Hyderabad
06.2017 - 08.2019
- Coordinated communication among associations, allies, stakeholders and members to foster sales and connections between departments
- Copy Editing and content writing for in house publication
- Maintained tight production timetables and quality standards to give customer satisfaction
- Adjusted program mechanics to account for changing conditions
- Scheduled and supervised staff meetings to discuss new ideas and update participants on program details and milestones.
Education
Master of Arts - Liberal Arts
University of Pennsylvania, Arts and Sciences
Masters - Liberal Arts
Manipal School Of Communication
Master of Arts - Print Journalism and Communication
Erasmus University
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Manipal School Of Communication
Bachelors of Arts - Journalism & Mass Communication
The Hindu newspaper
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The Times of India newspaper
Skills
Exceptional copywriter
Conflict Resolution
Critical Thinking
Excellent Communication
Teamwork and Collaboration
Dependable and Responsible
Google Workspace
G-Suite
Interests
Timeline
Sr. Copywriter
10.2019 - 12.2021
Program Coordinator
Butterfly Fields - Hands-On Learning Solutions
06.2017 - 08.2019
Master of Arts - Liberal Arts
University of Pennsylvania, Arts and Sciences
Masters - Liberal Arts
Manipal School Of Communication
Master of Arts - Print Journalism and Communication
Erasmus University
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Manipal School Of Communication
Bachelors of Arts - Journalism & Mass Communication
The Hindu newspaper
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The Times of India newspaper