Led key account management for rapid e-commerce growth, overseeing end-to-end brand management on platforms
Managing Home care category portfolio: Handling Soulfresh brand and all the cleaning products that fall under the FMCG cleaning category.
Managed marketplaces empanelment, conducting daily stock updates on platforms like Amazon, Flipkart, Meesho, Jiomart, Shopify, Indiamart, etc,
Successfully collaborated with Cross-functional Teams or agencies to ensure the success of social media growth initiatives, aligning with the brand's vision through exceptional Interpersonal Skills.
Developed and executed short-term and long-term growth plans, regularly reporting on key metrics and risk factors.
Generated daily reports, utilized data insights for advertising strategies on Google Ads, Facebook Ads, and marketplaces.
Collaborated extensively with e-commerce partners to enhance product exposure and actively engage in marketing promotions and events.
Conducted continuous Shopper Marketing, introducing innovative products in line with market trends and preferences by keeping Proactive Growth Mindset and executed e-commerce strategies aligned with business objectives.
Demonstrated strong knowledge of operations, sales, vendor management, and product listing processes.
Conducted competitor benchmarking for pricing and discounts, informing pricing strategies. Proficiently update and upload product details, images, and prices on marketplaces, ensuring accuracy and approved discounts for both individual and bulk listings.
Deep understanding of profit and loss (P&L), ensuring financial efficiency and strategic decision-making.
Budgeting, financial Metrics Brand Investments: Worked comfortably with data to forecast and budget for optimized brand investments on e-commerce platforms, Maintained financial hygiene.
GN Hearing pvt Ltd
Lead Generation Specialist
06.2021 - 03.2022
Job overview
Executed targeted lead generation on Google and Facebook, tracking leads through the customer journey. Proactively refined sales funnel efficiency established B2B collaborations
Equinox lab
Sales Executive
11.2019 - 05.2020
Job overview
Drove business development on Zomato and Swiggy through cold calls. Managed diverse client portfolios, andcertification initiatives, optimizing compliance, and establishing trust as a compliance partner.
IT source
Sales Executive
03.2018 - 08.2019
Education
YCMOU University
Navi Mumbai
Bachelor of Commerce, Marketing from Marketing
2021
Skills
P&L / Budget Management
E-Commerce / ADS/ Listing Optimization
Google & Facebook Ads
FMCG / Sales & Marketing
Financial Metrics / Forecasting
Operation Management
Data & Analytical skills
Web Based tools / Microsoft Excel
Brand Managment
Online Merchandising
Software & tools
Helium 10
Clevertap
Seller App
Canva
Amazon Selling partner API
Microsoft Office
Certification
Amazon Ads Advanced Retail Certification
Google Ads - Measurement Certification
Sponsored ads certification
Amazon Ads Retail Certification
Accomplishments
Established and led the entire e-commerce division for the company, achieving 80% organic growth and monthly revenues of 40-45 lakh within two years. Managed all aspects independently, from inception to playing multiple roles, significantly contributing to brand elevation.