Aditya Singh
Mumbai
Summary
A creative marketing professional with 3 years of experience across various marketing channels in a dynamic organization. Striving to create a unique & strong online presence for brands which in effect drives business
Overview
3
3
years of professional experience
Work History
Marketing Manager
ICICI Bank
06.2021 - Current
- Managing the marketing strategy across all communication channels for Mutual Funds & analyzing the performance of it's campaigns
- Handling the social media promotions for 'The Orange Book'
- Managed Social Media channels for ICICI Bank NRI Services across Instagram, Facebook, LinkedIn & YouTube
- Drove it's communication strategy ,visibility and reach for topical as well as product oriented posts on social media
- Handled all D2C marketing requirements for acquisition of new NRI customers for ICICI Bank
- Managed marketing across all channels for Money2World (Outward Remittance) & Forex Prepaid Card products of ICICI Bank
- Analyzed the campaigns basis business intelligence data to boost effectiveness along with market trends
Education
MBA - PGDM - Marketing
KJ Somaiya Institute of Management
Mumbai2021
Skills
- Social Media Marketing
- D2C Marketing (Mailers, Push Notifications, SMS, Physical creatives)
- Communication Skills
- Creativity
- Multi-tasking
- Analytical Skills
Projects
- iShine viral video - Created a short video for ICICI Bank's iShine event which went viral across India on Whatsapp groups and Twitter
- RJ Anmol & Amrita Rao mini series - Drove the YouTube mini series of RJ Anmol & Amrita Rao with ICICI Bank which encompassed close to 6 Lac views
- Event with Manju Warrier - Organized an event for Onam in Kerala targeting our affluent base in the region, in the presence of Manju Warrier as the chief guest
- Airtel SMS campaign - Handled the SMS blast campaign on Airtel propensity base of 7 million to promote ICICI Bank's Forex Prepaid Cards
Hobbies
Watching Movies
Watching & Playing Football
Timeline
Marketing Manager
ICICI Bank
06.2021 - Current
MBA - PGDM - Marketing
KJ Somaiya Institute of Management
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