Abhishek Roy
Digital Project Manager
Bangalore,KA
Summary
Accomplished Brand Marketing professional with over a decade of experience crafting impactful brand stories, implementing comprehensive campaigns, and fostering customer connections through various marketing platforms. Demonstrated expertise in overseeing brand initiatives and guiding diverse teams to enhance brand visibility and customer loyalty. Skilled at merging creative concepts with business goals to drive tangible business expansion.
Overview
16
16
years of professional experience
5
5
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Digital Project Manager
Tag Worldwide
07.2021 - Current
- Collaborated with designers, developers and other stakeholders to ensure that projects met technical and aesthetic requirements
- Used Agile methodologies to manage projects and ensure timely delivery of high-quality products
- Monitored project progress using project management tools and provided regular updates to stakeholders
- Developed and maintained relationships with stakeholders to ensure clear communication and expectations
- Led cross-functional teams in the development of digital products and services, resulting in an on-time and on-budget launch
Account Supervisor
Neil Patel Digital India
06.2020 - 05.2021
- Support the SEO program - managing tools, documenting, and communicating best practices, and implementing improvements to increase rankings
- Making initiative-taking recommendations to solve the client's marketing and business challenges
- Responsible for all client communications, conflict resolution, and compliance with client deliverables & revenue
- Conceived, developed, and executed marketing communications and promotions on the client's behalf, matching strategies to client marketing objectives and strategies
- Collaborated and partnered with creative teams and strategists to lead the team to greatness on every at-bat with thinking and creative work constantly exceeding client expectations
Account Manager/ Pre-sales Marketing
Position2
10.2016 - 05.2020
- Facilitate all aspects of Proposal development/management for assigned/identified proposals
- Worked on Proposals related to US-based clients on Digital Marketing Services, IT/ Cloud Based Services, Healthcare, and retail services
- Working across the entire RFX cycle, oral, client visits to Bid closure including SOWs, and making proactive recommendations to solve client marketing and business challenges
- Coordinate with the Director of Sales and Marketing in identifying leads to create a sales & marketing funnel
- Research, evaluate, and update data on open opportunities and potential leads
- Improve and maintain the support contract database by preparing and communicating support proposals (new and renewal) and following up for closure
- The planned and executed transition of CRM strategy to Hub Spot for sales and marketing automation process
- Experienced in handling different SEO, social media, and Competitor Research tools like (SEM Rush, SpyFu, Google Analytics, Woo rank, Bright Edge, etc.)
Account Supervisor
Ogilvy One
08.2016 - 12.2016
- Partnered with the account team director to drive long-term account planning, growth, and success
- Helped to develop key client partnerships by seamlessly overseeing workflow, learning clients' business, and delivering key presentations
- Provided strategic recommendations and managed agency resources to fulfill client's marketing needs
- Acted as team leader to implement the integration of agency disciplines in scientific, media, art, copy, accounting, production, and creative fields of application
- Conceived, developed, and executed marketing communications and promotions on the client's behalf, matching strategies to client marketing objectives and strategies
- Led projects involving activity, direction, and measurement on brand's web and social channels
- Engaged in daily communication with clients to establish and maintain positive working relationships
- Contributed ideas to concept development, strategic planning, and business operations
- Examined details of every account project and requirement, communicating concerns regarding quality or logistical limitations of expected procedures
- Monitoring campaign progress and undertaking corrective action/measures to improve the effectiveness of the campaign
- Developed and deepened relationships with key customers by closely monitoring projects, providing information, and resolving concerns
- Prepared and gave presentations to clients and other project stakeholders
Account Manager
Langoor Digital Marketing
04.2015 - 05.2016
- Planning and Executing Strategies regarding Digital Marketing and Digital Media
- Tracking project status, time recording, billing, Profitability, and Accountability
- Handling Key Accounts in the Education and Automobile, Fashion Industries
- Understanding the clients, their industry, and issues related to their products, categories technologies, and competition
- Strategic Business Planning
- Developing strategies for the achievement of the organization's set targets
- Leading the scope of business planning, operations & analysis for assessment of revenue potential in business
- Brand Building for the designated clients through ATL and Online activities have executed Radio Campaigns Brochure Designs, Outdoor Campaigns, End to End online
Account Manager
Kenscio Digital Marketing
11.2012 - 09.2013
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction
- Monitored and analyzed customer feedback to identify opportunities for improvement
- Developed and implemented strategies to increase client retention
- Evaluated client needs and developed tailored solutions to increase positive customer ratings
- Reviewed and mitigated discrepancies to increase sales, reduce costs, and streamline processes
- Educated clients on new products or services to increase customer engagement with the brand
- Coordinated with internal teams to facilitate prompt delivery of client projects
- Recorded accurate and efficient records in the customer database
- Developed and maintained strong working relationships with professionals within assigned territory
- Negotiated prices, terms of sales, and service agreements
Business Development Manager
Value Leaf Services
10.2011 - 11.2012
- Generated new business with marketing initiatives and strategic plans
- Established relationships with key decision-makers within the customer's organization to promote growth and retention
- Negotiated and closed long-term agreements with new clients in assigned territory
- Reached out to potential customers via telephone, email, and in-person inquiries
- Developed a process to analyze customer feedback to incorporate insights into product development strategies
- Monitored market trends and competitor activities to identify areas of potential opportunity
- Kept meticulous client notes and updated account information in company databases
- Represented the company and promoted products at conferences and industry events
- Performed client research and identify opportunities for account growth, account penetration, and market expansion
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Resolved problems with high-profile customers to maintain relationships and increase return customer base
- Directed sales support staff in administrative tasks to help sales reps' close deals
- Built relationships with customers and community to establish long-term business growth
Client Relationship Manager
Kotak Mahindra
11.2009 - 05.2011
- Addressed and resolved customer complaints and issues to improve satisfaction
- Recommended new products to clients and maintained solutions-oriented problem-solving for long-term client relationships
- Exceeded annual revenue goals by 100% through improving client relationships and education
- Retained updated knowledge of market competition and related offerings to generate favor for D-MAT Accounts
- Fostered customer trust by addressing concerns and needs using targeted problem-solving
- Identified opportunities to cross or up-sell [D-MAT Accounts] and communicated customer needs to the appropriate team
- Adhered to sales contract agreements and high-quality service delivery by coordinating with the marketing team and leveraging productive and open client communications
Education
MBA - Marketing
Presidency College
Bangalore 05.2006 - 08.2008
Bachelor of Commerce - Marketing
Pune University
Pune 05.2003 - 06.2006
Skills
Project Management
undefinedCertification
Google Ads Certification, 05/01/24, 05/31/25
Timeline
Digital Project Manager
Tag Worldwide
07.2021 - Current
Account Supervisor
Neil Patel Digital India
06.2020 - 05.2021
Account Manager/ Pre-sales Marketing
Position2
10.2016 - 05.2020
Account Supervisor
Ogilvy One
08.2016 - 12.2016
Account Manager
Langoor Digital Marketing
04.2015 - 05.2016
Account Manager
Kenscio Digital Marketing
11.2012 - 09.2013
Business Development Manager
Value Leaf Services
10.2011 - 11.2012
Client Relationship Manager
Kotak Mahindra
11.2009 - 05.2011
MBA - Marketing
Presidency College
05.2006 - 08.2008
Bachelor of Commerce - Marketing
Pune University
05.2003 - 06.2006
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