Anisha Khatter
Deputy Manager - GTM, Marketing
Gurgaon
Summary
Proactive deputy manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Skilled in delegation and communication with diligence in campaign planning and and coordinating resources. Methodical and well-organized in optimizing coverage to meet day to day demands.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Deputy Manager, GTM - Marketing
vivo India
Gurgaon
04.2019 - Current
- Partnered with upper management in executing functional strategies and reporting capabilities for new product launches.
- End to end responsibility of vivo Y series (10K-18K)
- Communication and Positioning building for new product launches.
- Covered bases including stock & sales planning, creative management and execution along with life cycle management.
- Enhanced supervisory and leadership abilities by working closely with supervisor.
- Liaised with team members, stakeholders and departments to coordinate activities, provisioning, environment setup, risk mitigation and follow-up.
- Ownership of Project management for time and quality control of the project.
- Responsible for asset management for the all the projects.
- Strategizing marketing initiatives as per the performance of various campaigns and making the marketing plans more efficient by incorporating latest developments.
- Analyzing weekly & monthly reports for all major metrics, goal tracking, revenue tracking and success of other paid marketing initiatives.
- Creating cross-promotional marketing campaigns and building strategic alliances with other dominant players to drive business objectives
- Analyzing performances, conducting trend analysis and using business tools to assist critical decision making process
Assistant Manager - Client Servicing
Careers360
New Delhi
02.2016 - 03.2019
- Managing key clients and providing integrated marketing proposition for smooth execution of the campaign.
- Heading the team of 8 – 10 members for performance & B2B marketing, nurturing of leads and ensuring end-to-end delivery for colleges/ clients and customer retention.
- Generating a fixed amount of qualified leads / meetings per month and supporting the Sales life cycle with lead qualification & successful transition to Direct Sales.
- Steering the digitization of existing processes to enhance overall customer experience; implementing high quality services, resulting in customer delight and optimum resource utilization.
- Performing data analysis & interpretation of reviews in careers360 portal and following a stringent moderation process for student’s reviews.
- Managed end-to-end delivery of 100+ clients in short span of 6 months; on-boarded 250 client for In-house Project- Enterprise and conducted promotional activities for these clients.
- Directed campaigns for review generation leading to 10,000+ inflows of reviews.
- Devised a new re-vamp of the review system to make it more student friendly.
Education
MBA - Marketing
Icfai Business School
Hyderabad 07.2014 - 02.2016
BBA - Marketing
Ansal Institute of Technology, IP University
Gurgaon 06.2011 - 07.2014
Skills
Task delegation
undefinedTimeline
Deputy Manager, GTM - Marketing
vivo India
04.2019 - Current
Assistant Manager - Client Servicing
Careers360
02.2016 - 03.2019
MBA - Marketing
Icfai Business School
07.2014 - 02.2016
BBA - Marketing
Ansal Institute of Technology, IP University
06.2011 - 07.2014
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