ANURAG SAHAI
Patna
Summary
Results-driven regional marketing professional with 13 years of experience in Bihar and Jharkhand. Expertise in market development, integrated marketing, and brand activation, with a focus on translating business objectives into targeted campaigns. Delivered over 200 campaigns across 20+ cities, leveraging strong stakeholder relationships and hands-on execution. Seeking to apply this strategic marketing approach as Regional Marketing Manager – Bihar.
Overview
5
5
Languages
24
24
years of professional experience
Work History
Manager | Deputy Manager | Assistant Manager | Activation Head
THE TIMES OF INDIA
PATNA, Bihar
02.2013 - Current
- Led regional marketing and activation initiatives across Bihar & Jharkhand, converting business objectives into market-specific campaigns, experiences and brand-building programmes.
- Developed business services for Bihar & Jharkhand through ideation, proposition development, and execution of on-ground events, innovations, and thematic marketing initiatives, creating incremental business opportunities beyond regular advertising.
- Generated approximately ₹2 Cr in annual revenue through events, activations, and marketing activities.
- Plan and execute integrated regional campaigns combining media, content, events, partnerships and on-ground engagement, tailored to local market conditions.
- Delivered over 200 campaigns/events across 20+ cities, overseeing planning, partner coordination, media integration, production, logistics, publicity, and execution.
- Create and develop business services for Bihar & Jharkhand through ideation, proposition development, planning and execution of on-ground events, innovations and thematic marketing initiatives, generating incremental business opportunities beyond regular advertising.
- Coordinate cross-functional internal teams and external agencies/vendors across planning, negotiation, production, logistics, publicity and delivery, often under tight timelines.
- Develop locally relevant communication and activation strategies using Hindi, Bhojpuri and other regional-language capabilities to strengthen audience engagement.
- Career progression: Consultant for Activations (2013) → Assistant Manager & Activation Head (2014) → Deputy Manager & Activation Head (2015) → Manager (2021).
FREELANCE MEDIA CONSULTANT
08.2011 - 01.2013
- Provided media planning, marketing strategy, publicity campaign design and event organisation support to media, business and institutional clients.
- Delivered regional-language content support in Bhojpuri, Maithili and Magahi.
MEDIA CONSULTANT
RADIO MIRCHI (ENIL)
12.2010 - 07.2011
- Developed content strategy and managed packaging, scripting, ideation, and broadcast execution for Radio Mirchi Bhojpuri mobile-content project.
- Developed strategic media campaigns enhancing brand visibility across multiple platforms.
- Conducted thorough market analysis to identify emerging trends and audience preferences.
- Collaborated with cross-functional teams to execute integrated marketing strategies effectively.
VENUE CLUSTER MANAGER
PRESS INFORMATION BUREAU, GOVT. OF INDIA
09.2010 - 10.2010
- Supervised venue operations, press-team management, and coordination during Commonwealth Games Delhi 2010.
PRODUCER
RADIO MIRCHI (ENIL)
Patna
04.2007 - 04.2010
- Produced radio content and managed field execution in Patna, enhancing audience engagement and regional media strategies.
- Developed and executed innovative content strategies for diverse radio programming.
- Collaborated with marketing teams to enhance audience engagement and brand visibility.
- Oversaw production schedules, ensuring timely delivery of quality broadcasts.
COMPERE
ALL INDIA RADIO, PATNA
01.2007 - 03.2007
TRAINEE REPORTER
CHANNEL 7, JAGRAN TV
02.2005 - 05.2006
SENIOR PRODUCER / NEWSREADER / REPORTER
NEWS LINE, PATNA
12.2003 - 01.2005
- Coordinated field news collection, packaging, and broadcasting while anchoring news segments.
REPORTER / NEWSREADER / CAMERAMAN
PTN NEWS, PATNA
03.2003 - 11.2003
Education
Master’s Degree - Journalism & Mass Communication
Nalanda Open University
01-2012
B.Com (Accounts Hons.) - undefined
Magadh University
Bihar01-2004
Skills
- Regional Marketing Strategy
- Regional Marketing
- Market Development
- Local Market Strategy
- Brand Marketing
- Brand Activation
- Experiential Marketing
- Consumer Engagement
- On-ground Marketing
- Local Marketing Initiatives
- Marketing Events
- Media Strategy
- Media Planning
- Publicity
- Influencer engagement
- Corporate Partnerships
- Influencer engagement
- Co-marketing
- Negotiation
- Cross-functional collaboration
- Vendor management
- Regional Consumer Understanding
- Business Development
- Revenue marketing
- Growth Marketing
- Stakeholder Engagement
- Regional Market Trends
Accomplishments
- ₹2 Cr approximate annual revenue handled/generated through events, activations and marketing activities.
- 200+ campaigns and events delivered across 20+ cities.
- 13+ years of progressive responsibility with The Times of India in Bihar & Jharkhand.
- Additional Dhanbad market-development responsibility since 2019.
- Experience coordinating internal teams, external agencies/vendors and multiple stakeholders across planning and execution.
LANGUAGES
English
Hindi
Bhojpuri
Maithili
Magahi
Timeline
Manager | Deputy Manager | Assistant Manager | Activation Head
THE TIMES OF INDIA
02.2013 - Current
FREELANCE MEDIA CONSULTANT
08.2011 - 01.2013
MEDIA CONSULTANT
RADIO MIRCHI (ENIL)
12.2010 - 07.2011
VENUE CLUSTER MANAGER
PRESS INFORMATION BUREAU, GOVT. OF INDIA
09.2010 - 10.2010
PRODUCER
RADIO MIRCHI (ENIL)
04.2007 - 04.2010
COMPERE
ALL INDIA RADIO, PATNA
01.2007 - 03.2007
TRAINEE REPORTER
CHANNEL 7, JAGRAN TV
02.2005 - 05.2006
SENIOR PRODUCER / NEWSREADER / REPORTER
NEWS LINE, PATNA
12.2003 - 01.2005
REPORTER / NEWSREADER / CAMERAMAN
PTN NEWS, PATNA
03.2003 - 11.2003
B.Com (Accounts Hons.) - undefined
Magadh University
Master’s Degree - Journalism & Mass Communication
Nalanda Open University
Personal Information
Title: REGIONAL MARKETING MANAGER – BIHAR | REGIONAL MARKET DEVELOPMENT | INTEGRATED MARKETING