Pooja Ganesh Balmiki
Project Manager - Sales & Marketing | Events & Digital Media
Mumbai
Summary
- Multi-tasking leader and high-achieving Project Manager offering 7+ years of sales and marketing expertise.
- Hands-on experience in leading sales and marketing for events, print, digital media inventories and client commitments with large and mid-sized enterprise businesses
- Well-versed in market trends, sales strategies and customer engagement techniques
- Expertise in transforming marketing and advertising campaigns into desired results
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Senior Project Manager - Sales & Marketing
Indian Express Group
Mumbai
09.2021 - Current
- Generating revenues for B2B events and digital platforms - Indianexpress.com & Financialexpress.com
- Initiating discussion with clients and customizing offering as per the requirements in order to meet the overall revenue goals
- Working with C-level executives from top enterprise businesses from IT, FMCG, Consumer Goods, Pharma, Education, Manufacturing, Gaming etc. across India and closing revenues
- Managing team of sales and marketing executives and ensuring the revenue targets are achieved and marketing campaigns are running smoothly
- Planning marketing activities for all the campaigns & developing marketing plans for promotions
- Facilitating lead generation campaigns for events through digital banners, social media platforms and mailer activity along with managing communications for the same
- Handling client deliveries for Newspaper, Digital Platforms and Events for interviews, articles, banners etc.
- Heading P&L for events, digital and print business with good profit margins
- Ensuring smooth onboarding of clients and end to end execution of deliveries
- Key account management for various business accounts
Project Manager - Events & Media
Times of India Group
Mumbai
04.2015 - 08.2021
- Grow, manage & handle Pan India region by generating revenues through various solutions
- Achieve individual & team annual numbers through a mix of new & existing clients
- Identifying & conceptualizing new properties mainly in the B2B space
- Generating revenue by selling new and existing conference sponsorships
- Generating Revenue by selling Media – Print, Digital & TV Verticals & Awards Sponsorships (Filmfare Awards)
- Client Servicing and key account management
- End to end coordination with clients and various teams to get the client deliveries executed
- Deciding the marketing plan for these properties; Advertisement, branding, onsite designs, website design, online & print activity
- Handling end to end of the event; conceptualizing, deciding the topics, identifying speakers, sponsorship, client servicing, delivery
- Marketing the conference with HNCs/industry leaders for their participation as speaker/delegates
- Ensuring profitability in each property by planning & managing the event cost
Education
Postgraduate Certificate in Management - Event Management
Symbiosis Center of Distance Learning Institute
06.2021 - Current
Bachelors of Commerce -
University of Mumbai
04.2010 - 05.2013
Skills
Project manager supervision
Sales promotion
Pre-sales support
SalesForce
Managing revenue projections
Marketing & Media Management
Accomplishments
- Received Head Quarters Award for over achieving targets every quarter from Year 2015– August 2022
- Awarded with Topper in Ownership & Accountability for the year in 2019
- Awarded with Topper in Breakthrough Performance for the year in 2018
- Awarded with United Excellence award for the year 2018
- Awarded with Topper in breakthrough performance for the year in 2017
Timeline
Senior Project Manager - Sales & Marketing
Indian Express Group
09.2021 - Current
Postgraduate Certificate in Management - Event Management
Symbiosis Center of Distance Learning Institute
06.2021 - Current
Project Manager - Events & Media
Times of India Group
04.2015 - 08.2021
Bachelors of Commerce -
University of Mumbai
04.2010 - 05.2013