C AKSHAY KUMAR

Indegene is a technology-led healthcare solutions provider. Indegene combine deep industry expertise with fit-for-purpose technology in an agile and scalable operating model. Many of the leading, global healthcare organizations rely on Indegne to deliver commercial outcomes every day, from strategy to execution.

• Worked as a Project Manager for 2 big clients in HealthCare industry.
• Preparing Programmatic Capabilities and the differentiators for the sales team to pitch in.
• Developing Campaign strategies for the client's to reach the business goals.
• Running Influence campaigns targeting HCP's for the Brand promotion and the sales.
• Introduced practical strategies to promote sales growth.
• Partnering with Google Analytics, Adobe Analytics, GTM for implementation, tagging and data analyzation.
• Data management of HCP's and patients to run re-marketing campaigns.
• Managing a Team of Programmatic experts to drive the Programmatic goals through various DSP's.
• Weekly based reviews with the clients on performance and suggestions on the next steps.
• Content validation and suggestions for effective approach.
• Worked with Clients like: pFizer, Mylan, Alcon etc.

Paragon Digital services handles Trafficking, Optimization and Media Planning in various DSP’s and Ad servers. My key roles and responsibilities in the Paragon digital services are managing the campaigns End – to – End.

• Managing Campaigns for the Clients by Trafficking, Monitoring and optimization the Campaigns for better business through DV360, Ad form, Campaign Manager 360 and Sizmek.
• Partnering with various product teams: GA, SA360, DFP, Studio and Google Ads to develop and optimize the campaigns towards the KPI’s.
• Taking up some additional responsibilities and projects in order to share the knowledge with the team.
• Posting the regular updates in the product through huddles and emails.
• Making sure that the campaigns delivers in complete meeting all their KPI’s.
• Handling a team of 7 people and get the task assigned by the client completed on time.
• Monitoring the team’s working hours and assigning the work accordingly.
• Worked for clients like: BMW, Mini Cooper, Volvo, Paulig, Burger King.

Google Operations Center handles Trafficking, Optimization and Reporting for the clients across the Globe. My key responsibilities at GOC are Troubleshooting, Trafficking and Optimization.

• Vast Experience in managing campaigns for premium clients on DV360 and CM Display side. Explaining the DV360 and CM design to clients over Email/Chat/Call.
• Work very closely with the agencies and clients helping them resolve their issues with Trafficking, No spend, Low spend, Reporting, discrepancies and all kinds of technical issues.
• Managing Accounts for the Agencies and help them optimize the Campaigns for better business through DV360.
• Partnering with various product teams: GA, SA360, DFP, Studio and Google Ads to develop and resolve solutions for customers.
• Taking up some additional responsibilities and projects in order to share the knowledge with the team.
• Mentoring new associates on the floor and guiding them with the tickets of the clients and helping them solve the issues of the clients.
• Posting the regular updates in the product through huddles and emails.
• Advance troubleshooting on the tickets in order to provide more accurate information to the client as a Vguru(Vendor guru).

Accenture (Google as a client) handles Trafficking, Optimization and Reporting for the clients across the Globe. My key responsibilities at Accenture are Troubleshooting, Trafficking and Optimization.

• Vast Experience in managing campaigns for premium clients on DV360 and CM Display side. Explaining the DV360 and CM design to clients over Email/Chat/Call.
• Work very closely with the agencies and clients helping them resolve their issues with Trafficking, No spend, Low spend, Reporting, discrepancies and all kinds of technical issues.
• Managing Accounts for the Agencies and help them optimize the Campaigns for better business through DV360.
• Partnering with various product teams: GA, SA360, DFP, Studio and Google Ads to develop and resolve solutions for customers.
• Taking up some additional responsibilities and projects in order to share the knowledge with the team.
• Mentoring new associates on the floor and guiding them with the tickets of the clients and helping them solve the issues of the clients.
• Posting the regular updates in the product through huddles and emails.
• Advance troubleshooting on the tickets in order to provide more accurate information to the client as a Vguru(Vendor guru).

Concentrix (Google as a client) handles Google Google Ads Trafficking and Optimization. My key responsibilities at Concentrix are setting up the Campaigns for the clients, monitoring the performance of the Campaigns.

• Trafficking the Campaigns in AdWords as per the Advertiser requirement.
• Monitoring the Campaigns through out their flight dates and making necessary changes to reach the goal.
• Live mentoring for fresher’s and Giving them policy refreshers on current updates.
• Checking the Incoming volumes and Reviewed volumes of tickets on the TAT Dashboard and focusing on TAT % on a daily and weekly basis.
• Provide excellent customer service to Google & advertisers and manage client-advertising accounts by taking ownership to the inquiries.