Camellia Chatterjee
Gurgaon
Summary
Results-driven senior content writer with expertise in digital media and marketing. Proven track record in creating compelling content, developing strategic messaging, and managing multiple projects effectively. Skilled in SEO optimization and keyword analysis, leading to increased web traffic and enhanced customer engagement. Previous contributions have significantly improved brand visibility and audience growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sr. Content Writer
SAN Softwares Pvt.Ltd
Gurgaon
11.2024 - Current
- Led end-to-end SaaS content strategy for B2B products aligning with business goals and customer journey phases.
- Developed high-quality, conversion-focused website content, including landing pages, blogs, product pages, and knowledge bases.
- Executed advanced on-page and off-page SEO strategies, improving organic visibility and website performance.
- Designed AEO and GEO strategies, enhancing discoverability across AI-driven search platforms.
- Conducted in-depth industry research and competitor analysis to identify content gaps and growth opportunities.
- Collaborated with cross-functional teams, creating integrated content campaigns that increased engagement across social media and digital channels.
- Managed a team of content writers and freelancers, ensuring timely delivery of consistent quality content.
- Monitored content performance using Google Analytics, optimizing strategies based on insights to improve user engagement.
Sr. Content Writer/Copywriter
SB Tigers Pvt.Ltd
05.2024 - 11.2024
- Developed SEO-friendly content that improved online visibility and increased website traffic.
- Collaborated with marketing teams to align content strategies with brand objectives, enhancing overall brand messaging.
- Edited and proofread articles for clarity, accuracy, and consistency across all platforms.
- Engaged with readers via social media to promote articles and gather feedback, fostering community interaction and content relevance.
- Managed multiple writing projects while adhering to strict deadlines and quality guidelines.
- Utilized content management systems for efficient publication and performance tracking.
- Performed in-depth research to produce clear, accurate, and engaging written content.
- Analyzed competitor strategies to identify areas for content improvement, informing future content development and positioning.
Copywriter
Nuclay solutions
Dehradun
10.2021 - 04.2024
- Writing and editing engaging and persuasive content for various marketing and advertising materials, such as advertisements, brochures, product descriptions, social media posts, and website content.
- Analyzed target audience needs, preferences, and behaviors to create resonant content that effectively communicates desired messages.
- Conducted research to gather information on the product or service being promoted, the competition, and market trends to develop relevant and effective content.
- Coordinated marketing, design, and product development efforts to ensure content alignment with brand voice, message, and goals.
- Researched and integrated latest industry trends, consumer behavior, and digital marketing best practices to enhance content relevance and effectiveness.
- Proofread and edited own work and team members' work to ensure content accuracy and consistency.
- Followed brand guidelines to keep the content consistent with the brand message, voice, and tone.
- Working under tight deadlines and producing high-quality content within a given timeframe.
- Resided in Dehradun, engaging with the local community and market.
Social Media Management Intern
India Blooms
01.2023 - 02.2023
Intern
Times of India
Uttarakhand
05.2020 - 06.2020
- Newspaper Uttarakhand
- Supported editorial team by researching and compiling news articles to enhance content quality.
- Collaborated with departments to ensure timely publication of content, facilitating streamlined workflows.
- Contributed to brainstorming sessions, generating innovative story ideas and features that enriched editorial offerings.
Intern
Development Channel
05.2019 - 06.2019
Content Writer
Strong Traveler
02.2019 - 02.2019
Guest Reporter & Coordinator
Urvi e magazine
01.2016 - 06.2016
Education
PGCP - Digital Marketing
MICA
Ahmedabad03-2026
Master of Arts - Mass Communication
HNBGU
Srinagar, Uttarakhand10-2020
Bachelor of Arts - Journalism And Mass Communication
Bhairab Ganguly College
Kolkata, India04-2018
Skills
- Content creation and optimization
- Content marketing and strategy
- SEO implementation and keyword research
- Press release writing
- Storytelling and journalism
- Audience engagement
- Brand voice consistency
- Ethical writing practices
- AI-driven marketing and generative AI
- Funnel building strategies
- Email marketing with Zoho Campaign
- WhatsApp marketing with WAPI
- Analytical thinking and data-driven decision making
- Competitor analysis
- Time management and project management
- Team leadership and cross-functional collaboration
- Editor collaboration
- Communication skills
Certification
* Perusing PGCP on Advanced Digital Marketing & Brand Communication from MICA
* 2 day digital marketing workshop from SocialPanga organised by MICA
* Certificate Course in Digital Marketing, Growthdish by Surojit Mahato
* Diploma in Documentary film making, 05/01/20, Shaw Academy
* Diploma in Photography, 05/01/20, Shaw Academy
* Certificate course in copywriting, Udemy
* 2 day digital marketing workshop from SocialPanga organised by MICA
* Certificate Course in Digital Marketing, Growthdish by Surojit Mahato
* Diploma in Documentary film making, 05/01/20, Shaw Academy
* Diploma in Photography, 05/01/20, Shaw Academy
* Certificate course in copywriting, Udemy
Extracurricular Activities
Chitra Shree : Fine Arts, 2017, Bangiya Sangeet Kala Niketan
1st Dan Black Belt- Shotokan
Bharatnatyam Dancer Completed my Senior Diploma from Bangiya Sangeet Parishaad
Languages
- Bengali
- Hindi
- English, Full Professional Proficiency
- Bengali, Native or Bilingual Proficiency
- Hindi, Full Professional Proficiency
Languages
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Bengali
Proficient (C2)
C2
Accomplishments
Employee of The Month- June 2025- SAN Softwares
Affiliations
Member of PETA
Timeline
Sr. Content Writer
SAN Softwares Pvt.Ltd
11.2024 - Current
Sr. Content Writer/Copywriter
SB Tigers Pvt.Ltd
05.2024 - 11.2024
Social Media Management Intern
India Blooms
01.2023 - 02.2023
Copywriter
Nuclay solutions
10.2021 - 04.2024
Intern
Times of India
05.2020 - 06.2020
Intern
Development Channel
05.2019 - 06.2019
Content Writer
Strong Traveler
02.2019 - 02.2019
Guest Reporter & Coordinator
Urvi e magazine
01.2016 - 06.2016
PGCP - Digital Marketing
MICA
Master of Arts - Mass Communication
HNBGU
Bachelor of Arts - Journalism And Mass Communication
Bhairab Ganguly College