Carlos Clopton
Fort Wayne
Summary
Strategic communications leader with a professional foundation rooted in media and broadcasting and a proven ability to translate that experience into impactful communications within healthcare and mission driven environments. Known for progressing through hands on roles into senior leadership by combining high energy adaptability and a strong willingness to learn. Experienced in collaborating with stakeholders across departments to align vision messaging and execution ensuring communications are implemented consistently at every level of an organization.
Overview
11
11
years of professional experience
Work History
Director of Marketing and Communications
Neighborhood Health
02.2022 - Current
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams in implementing integrated communication campaigns across multiple channels.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize outreach efforts.
- Fostered relationships with stakeholders, enhancing collaboration and driving alignment on messaging and branding initiatives.
- Evaluated campaign performance using advanced analytics tools to identify areas of improvement for future initiatives.
- Developed targeted email marketing campaigns that resulted in higher open rates and customer conversions.
- Conducted regular competitor analyses to inform marketing strategy adjustments as needed for continued success.
Communications and Media Relations Specialist
Nexstar Broadcasting /Wane-TV
07.2018 - 02.2022
- Developed and implemented media strategies to enhance brand visibility and engagement.
- Cultivated relationships with journalists and influencers to secure positive coverage.
- Coordinated press releases, ensuring accuracy and alignment with organizational messaging.
- Monitored media trends and public sentiment to inform communication strategies.
- Organized press events, managing logistics and facilitating media interaction.
- Evaluated campaign effectiveness through media analysis, refining future outreach efforts.
- Managed crisis communications, mitigating potential reputational damage through swift response and strategic messaging.
- Collaborated with marketing teams to align PR strategy with overall business objectives, resulting in a cohesive brand message across all channels.
Marketing and Communications Coordinator
Heartland Media/WFFT Fox
09.2016 - 09.2018
- Developed and executed integrated marketing campaigns to enhance brand visibility and engagement.
- Coordinated content creation across digital platforms, ensuring alignment with brand messaging.
- Managed social media strategy, increasing audience interaction through targeted posts and analytics.
- Collaborated with cross-functional teams to produce promotional materials that support marketing initiatives.
- Monitored market trends and competitor activities to inform strategic communication decisions.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Managed workflow between staff, coordinating documents, and creative material distribution.
- Wrote and distributed press releases to increase brand visibility.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Communications Assistant
Indiana News Center
08.2014 - 05.2016
- Developed and implemented communication strategies to enhance internal information flow.
- Coordinated content creation for newsletters, social media, and press releases to engage target audiences.
- Conducted research to support communication initiatives and provided insights for strategic decision-making.
- Collaborated with cross-functional teams to align messaging with organizational goals and objectives.
- Conducted market research to inform targeted communication efforts tailored to specific audience segments.
- Proofread corporate materials before publication or distribution, maintaining quality standards and brand consistency.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Monitored media coverage and produced detailed reports to analyze impact of PR efforts.
Education
Bachelor of Arts - Media And Public Communications, Media Production
Purdue University
05.2015
Skills
Customer engagement
Crisis communication strategy
Public relations
Crisis management
Social media campaigns
Marketing analytics
Marketing strategies
Internal communications
Website management
Stakeholder relations
Conducting email campaigns
Digital communications
Corporate messaging
Campaign development
Multimedia projects
Web analytics
Media relations
Press releases
Podcast production
Press events
Demographic profiling
Timeline
Director of Marketing and Communications
Neighborhood Health
02.2022 - Current
Communications and Media Relations Specialist
Nexstar Broadcasting /Wane-TV
07.2018 - 02.2022
Marketing and Communications Coordinator
Heartland Media/WFFT Fox
09.2016 - 09.2018
Communications Assistant
Indiana News Center
08.2014 - 05.2016
Bachelor of Arts - Media And Public Communications, Media Production
Purdue University
Personal Information
Title: Director of Marketing and Communications