Caroline Mathias

• Managing global marketing activities for our international campuses in Dubai, Singapore, India, Sydney, London, and the USA
• Spearheading content development for digital marketing campaigns to draw conversions
• Overseeing content marketing projects by collaborating with Marketing, Student Recruitment & Alumni Relations HODs to create high-quality marketing material
• Managing content distribution to online channels, website, and social media platforms

• Strategy direction and development of the editorial calendar with demonstrable brand messaging & user-generated content
• Management of social media and multi-platform marketing with increasing conversions & engagement

• Executed digital marketing campaigns, increasing website traffic by 30% and leads by 20%
• Increased conversions of £5,000 through social media strategies, data analysis, tracking KPIs & setting SMART goals
• Managed marketing activities through website development, UX content management, SEO and e-mail marketing

• Increased over 7,000 followers on LinkedIn and increased overall social engagement by 40%
• Produced targeted & powerful SEO-friendly content for PPC Ads, website copy, social media & digital campaigns
• Collaborated with Marketing, Student Recruitment & Alumni Relations HODs to create high-quality marketing material
• Generated massive leads and improved the efficiency of overall marketing communications across 4 global campuses

• Assisted the MD & CEO and HOD - Academics & New Business Development in significant projects
• Headed copy supervision of over 750 program modules, inventory & project management, and faculty engagement
• Generated new business development & increased prospects by managing monthly comprehensive newsletters
• Achieved targeted goals through content management, PPC ads, social media marketing, SEO & website redevelopment
• Executed and marketed corporate events, research papers, and value-based engagement with financial veterans

Improved business growth through content marketing, creation, and editing of innovative copy for travel, educational, financial, and national & international brands including e-mailers, infographics, classifieds, blogs, websites, articles and full-fledged content scripts for language apps (artificial intelligence) of IT companies.

Boosted brand awareness through content-driven marketing, careful SEO & website management for the company and in-house products. Headed HR duties of managing employee files, electronic records, attendance, and payroll and managed offline promotional activities.