Caroline Wiggins
Indianapolis,IN
Overview
1
1
year of professional experience
Work History
Library Assistant
Print Repositories
West Lafayette, IN
02.2026 - Current
- Processed and inventoried 100+ materials per shift across 3 classification systems, maintaining data accuracy and organized records under FERPA and Gramm-Leach-Bliley compliance standards with zero documentation errors.
- Managed concurrent patron and interlibrary loan request workflows through library management software, tracking each request from intake through delivery and ensuring 100% accurate and on-time fulfillment.
Business Committee
Purdue Railside Robotics
West Lafayette, IN
08.2025 - Current
- Built and maintained a structured brand documentation system standardizing fonts, hex codes, and digital asset guidelines across 100% of club-facing materials, establishing a scalable folder taxonomy for all organizational content.
- Implemented a sponsor CRM in Google Sheets with 2 structured tables and 3 dropdowns, organizing contact records and outreach tracking to improve data accuracy and relationship management across the full partner network.
Marketing Consultant, Polysight AI
Purdue Marketing Association
West Lafayette, IN
01.2026 - 04.2026
- Executed GenAI-powered market research using Claude and IBISWorld to develop buyer personas and messaging pillars for 3 stakeholder segments, producing first-draft content deliverables that directly supported investor outreach strategy.
- Coordinated a semester-long B2B consulting engagement across weekly team and founder sessions, managing deliverable timelines and maintaining organized documentation under a signed NDA throughout a multi-phase project.
Program Participant
NSF Great Lakes Region I-Corps | Customer Discovery Program
West Lafayette, IN
02.2026 - 03.2026
- Built and maintained a Google Sheets consumer database tracking 70+ outreach contacts and 11 interview subjects, synthesizing behavioral research findings into structured reports delivered across 4 scheduled program sessions.
- Executed first-draft content frameworks for 3 segmented consumer profiles using structured research methodologies, identifying resonant messaging patterns that informed value proposition and strategic positioning recommendations.
Consult for America Case Competition
Capital One X Wharton
Remote
03.2025 - 04.2025
- Developed a multi-channel campaign strategy across 10 distribution platforms with content optimized for conversions, impressions, and CTR, producing 2 mock advertisements that advanced the team to the national finalist round among 300+ teams.
- Conducted competitive analysis across 4 direct competitors and synthesized consumer research into a structured 20-slide campaign deck, delivering data-driven go-to-market content to Capital One executives at the national finalist level.
Education
Bachelor of Science - Marketing, Design & Innovation, Entrepreneurship
Purdue University
West Lafayette, IN12.2027
Skills
- Microsoft 365 (SharePoint, Teams, Outlook, Excel, PowerPoint)
- GenAI tools (Claude, Gemini, Adobe Firefly)
- Content calendar management
- B2B campaign strategy
- Brand asset organization
- Social media copywriting
- Market research and synthesis
- Cross-functional communications
Timeline
Library Assistant
Print Repositories
02.2026 - Current
Program Participant
NSF Great Lakes Region I-Corps | Customer Discovery Program
02.2026 - 03.2026
Marketing Consultant, Polysight AI
Purdue Marketing Association
01.2026 - 04.2026
Business Committee
Purdue Railside Robotics
08.2025 - Current
Consult for America Case Competition
Capital One X Wharton
03.2025 - 04.2025
Bachelor of Science - Marketing, Design & Innovation, Entrepreneurship
Purdue University