Carrol Varghese
Senior Engagement Marketing Specialist
Pune,India
Summary
The human brain is a crazy place, and only one thing that fascinates me the most is Marketing - The Art of Telling Stories! Story telling is one of the most powerful ways to make your brand come alive. And if you are able to give that to the people, you're the able to take your target audience on a journey with you. Being a marketer, I apply the same thinking for campaign management and gauging the right target audience for better reach.
Develop and implement multifaceted strategies regarding webinars, and product upgrade campaigns and participate in overall Global strategy to support growth on Marketing front. Deliverance of an Integrated 360-degree communication framework by conceptualizing & executing efficient and effective marketing programs, strategies across the management.
Supporting all Bentley initiatives which will impact our global Industry Marketing and Product Marketing teams around the world, making a positive impact on events and campaigns that affect the company's bottom line.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Senior Engagement Marketing Specialist
Bentley Systems
Pune, India
04.2022 - Current
- Oversee the global marketing programs by managing and implementing marketing automation. These include the best practices for email marketing, landing pages, campaigns, virtual and physical events. Develop strategy for campaign and its target reach, leveraging best practices and testing to optimize conversions and performance
- Global Marketing Function - Focusing on supporting the strategic and revenue growth opportunities in B2B. Understanding present, future user/prospect needs and the identification and development of marketing strategies, programs and activities that support and strengthen the Bentley Brand, support the drive for revenue and increase value and satisfaction to meet agreed targets and objectives at both a global and market level
- Constantly developing new creative, innovate, and out-of-the-box approaches in applying the flagship to webinar marketing messages to all relevant target segments
- Keeping up with and understanding industry best practices and emerging strategies that will keep the B2B marketing up to date and ensure the business a competitive edge in User awareness, new acquisition, and retention
- Liaise with the Marketing Engagement team about marketing requirements for their integration and prioritization with their overall plans and roadmap
- Participate in cross functional workgroups in developing strategies, evaluating, and solving for specific operational challenges
- Maintain operational consistency and process documentation and definitions. Uniformity of tagging and reporting, implementation guides for campaigns and webinars, and KPIs and dashboards
- Develop weekly/monthly/annual marketing strategies and monitor the performance of those strategies making necessary updates and improvements
- Deliverance of an Integrated 360-degree communication framework by conceptualizing & executing efficient and effective marketing programs, strategies across the management
Engagement Platform Specialist
Bentley Systems
Pune, India
09.2020 - 03.2022
- Becoming the subject matter expert on all marketing platforms, including anything regarding emails, landing pages, webinars, segmentation, and lead management.
- Manage Best Practice marketing site of documentation that is distributed company-wide and ensure they are always up-to-date.
- Using performance information with data insights and recommendations on optimizing the campaign marketing mix to increase the ROI on Marketing spend by identifying what works and what does not
- Supporting all Bentley initiatives which will impact our global Industry Marketing and Product Marketing teams around the world, making a positive impact on events and campaigns that affect the company's bottom line.
- Promoting, administering, and moderating global webinar events.
- Providing and understanding reporting and analytics using the various marketing platforms and other available data sources on performance, including response and conversation rates for individual tactics and offers, and tracking results against sales pipeline or attendee targets.
Graduate Trainee
Bentley Systems
Pune, India
09.2019 - 09.2020
- Designing and updating emails and email templates in SAP Marketing Cloud
- Entering and maintaining production SharePoint queue requests and calendars to ensure priorities are clear and transparent across teams
- Promoting, administering, and moderating regional webinar events
- Ensuring all deliverable and tasks are scheduled and completed on time, and that leads are processed within stipulated time frame
- Campaign life-cycle Design (Email, Campaign, SCEIDs, SharePoint entries, Promotion Documents, Registration and SharePoint Pages and Reporting) and execution using SAP Marketing Cloud and Adobe Connect
- Working on Exact Target - Creating Instructor profiles for the Q&A Experts for the various e-seminar live events
Education
MBA - Marketing
Sinhgad Institute of Management
Pune 06.2018 - 04.2019
Bachelor of Computer Applications - Commerce
Sinhgad College of Science
Pune 06.2014 - 04.2017
Skills
SAP Marketing Cloud
Certification
Account-Based Marketing Foundations - LinkedIn
Timeline
Senior Engagement Marketing Specialist
Bentley Systems
04.2022 - Current
Engagement Platform Specialist
Bentley Systems
09.2020 - 03.2022
Graduate Trainee
Bentley Systems
09.2019 - 09.2020
MBA - Marketing
Sinhgad Institute of Management
06.2018 - 04.2019
Bachelor of Computer Applications - Commerce
Sinhgad College of Science
06.2014 - 04.2017
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