Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Leadership and recognition
Trainings and courses
Generic

Catey Traylor

South Bend

Summary

Strategic and award-winning marketing leader with 10+ years of experience in brand communications, commercialization strategy, and strategic marketing. Proven success in launching products, driving field adoption, and leading cross-functional initiatives across sales, MedEd, and downstream marketing. Recognized for simplifying complex technologies, optimizing content platforms like Highspot, and mentoring teams to deliver high-impact commercial results.

Overview

11
11
years of professional experience

Work History

Manager, Marketing Communications

Stryker Orthopaedic Instruments
07.2023 - Current
  • Collaborate on downstream marketing strategy across six portfolios, aligning field-facing tools and messaging with portfolio goals
  • Serve as Corporate Brand Leader, ensuring consistency across sales tools, customer campaigns, and launch assets
  • Coach downstream, upstream, and MedEd partners on communication strategies to drive alignment and execution
  • Manage vendor performance, creative development, and asset delivery; ensure projects meet brand standards
  • Own Highspot strategy: oversee audits, drive engagement, and deliver training to optimize sales enablement
  • Allocate and manage marketing budgets to maximize ROI across campaigns, launches, and digital content
  • Contribute to AMP/SAMP planning and commercialization strategy, partnering cross-functionally and cross-divisionally to shape launch readiness

Associate Manager, Marketing Communications

Stryker Orthopaedic Instruments
06.2021 - 07.2023
  • Drove team accountability around creating marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
  • Provided clear, strategic and prioritized communication to the field sales organization through written communications, presentations and informal interactions
  • Led, developed and executed communication strategies that drive the strategic plan for portfolios and coach the team on communication channels, strategies, and execution
  • Led the writing and editing of materials, scripts, and other collateral material

Marketing and Special Events Manager

Ronald McDonald House Charities of Michiana
05.2019 - 06.2021
  • Led development, production, and execution of marketing strategy and special events fundraising efforts in alignment with brand standards and annual goals
  • Created and implemented a comprehensive annual marketing plan that coordinated communications and fund development with direct mail campaigns and email marketing strategy
  • Collaborated with third-party agencies to produce television, radio, billboard, and print collateral utilized in events, fundraising, and annual marketing initiatives

Associate Director, New Media

University of Notre Dame
09.2016 - 01.2019
  • Conceptualized and implemented all digital marketing and communication strategies for the university’s Enrollment Division
  • Directed and produced digital storytelling content and advertising across print and digital platforms
  • Established and reinforced the division’s brand standards
  • Served as an editorial board member responsible for executing the annual strat comms plan
  • Led a team of 13 student interns in portraying student life on campus through social media

Storytelling and Engagement Writer

University of Notre Dame
09.2014 - 09.2016
  • Collaborated with fundraisers and academic units across campus to create marketing collateral for campaign fundraising efforts, including aggregating a daily newsletter to an audience of 5,000+ donors and employees
  • Produced three mini docuseries films for an online storytelling platform created for donor engagement purposes
  • Scripted and produced 14 hours of Notre Dame Day - a 24-hour global fundraising broadcast

Education

Master of Arts - Integrated Marketing

Ball State University
Muncie, IN
07-2019

Bachelor of Science - Journalism And Mass Communication

Central Michigan University
Mount Pleasant, MI
05-2014

Skills

  • Digital marketing
  • Brand promotion
  • Strategic planning
  • Marketing campaigns
  • Project management
  • Creative direction

Accomplishments

  • Spearheaded communications execution for six product launches; delivered toolkits and campaign assets for full commercial adoption
  • Managed OI summer intern to relaunch Highspot platform: led 50+ stakeholder sessions, archived 1,000+ assets, and improved rep adoption through targeted training
  • Onboarded new vendor partner to accelerate launch readiness and improve asset development workflows
  • Collaborated with MedEd to co-develop a flagship surgeon training experience, awarded “Best In-Person Program” by MedEd Council
  • Earned Orthopaedic Instruments Spotlight and Trust Builder awards for strategic leadership, peer mentorship, and measurable marketing impact

Timeline

Manager, Marketing Communications

Stryker Orthopaedic Instruments
07.2023 - Current

Associate Manager, Marketing Communications

Stryker Orthopaedic Instruments
06.2021 - 07.2023

Marketing and Special Events Manager

Ronald McDonald House Charities of Michiana
05.2019 - 06.2021

Associate Director, New Media

University of Notre Dame
09.2016 - 01.2019

Storytelling and Engagement Writer

University of Notre Dame
09.2014 - 09.2016

Master of Arts - Integrated Marketing

Ball State University

Bachelor of Science - Journalism And Mass Communication

Central Michigan University

Leadership and recognition

  • Marketing Excellence Coach
  • Corporate Brand Leader
  • OI Spotlight Award
  • OI Trust Builder Award
  • MedEd Council Best In-Person Program Award
  • 2022 Brand Implementation finalist
  • SAAN Central VP
  • Stryker + HBCU 20x20 mentor
  • Highspot Business Admin
  • MarComm Community Workstream member

Trainings and courses

  • Decker Communicate to Influence
  • Highspot Business Admin
  • Big Picture Core Workshop
  • Virtual Development Academy
  • Kademy Keystone Comms Series
  • Exploring Management Cohort
  • Big Picture MarComm Workshop

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Catey Traylor