Cauvya Lakshmi

• Conducted research to identify audience demographics, incorporating collected data into future copy.
• Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
• Assisted in scriptwriting for promotional videos, resulting in engaging and informative visual content.

• Planned and executed events and marketing programs to increase qualified leads.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Enhanced customer engagement with effective social media management and content creation.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Delivered insightful data analysis and reporting to clients, demonstrating campaign success and areas for improvement.
• Conducted thorough market research to identify emerging trends and inform strategic decision making.
• Collaborated with leadership in creating weekly bulletins, which were sent to all employees.

• Wrote advertising copy for offline content, print ads and hoardings adhering to employers' overarching brand identity and personality.
• Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
• Wrote social media outreach posts on both informational and promotional topics for National Brands.( V-Guard, Fresh To Home, Bhima Jewellers, Euro Guard)

• Customized brand message to reach and capture target audience interest and drive engagement.
• Produced original, creative content for promotional advertisements and marketing materials.
• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.

(Attached Work Portfolio with mail)

• Collaborated with customer outreach personnel to ascertain audience demographics, incorporating collected data into future copy.
• Reviewed and edited final copy for accuracy and oversaw all phases of production.

My responsibilities included

• Referencing images for the preparation of treatment notes for the agency- client meetings.
• Visualization of scripts (the expressions, the dramatic effect , the lighting and tone of the script in a visual medium)
• Conceptualisation and branding of (FMCG) Fast Moving Consumer Goods products
• Writing concepts for television commercials
• Writing content for treatment notes (sample attached below)
• Casting and referencing for costume styles for the roles in the film as per the script requirement.
• Scheduling of the filming process ; conducting over a dozen site visits, and managing logistics and operations for our production team
• Effectively coordinate 40 full-time workers and oversee the work of more than 80 people in the crew, on the days of shoot which includes the client, the agency, the assistant directors, the cinematographer's team, the production team, the camera department, the lighting team, the costume team, the makeup team, the cast , location managers etc.
• Oversee post production which includes editing, music production, sound design, dubbing and grading of films.

Carbon Bae is a startup company which offers beauty and wellness products using Coconut Shell Steam Activated Charcoal. My role was

• To improve the marketing strategy on an online platform(Instagram) and to act as a creative director for the start up.
• Wrote the script for the voice over for the company's online ad.
  (link to the ad - https://vimeo.com/333927243 )

• I was entrusted to interview, capture and edit the videos; capturing the transgenders in their daily life routines by Liza Van Der Stock, Belgian photographer and a Phd student doing her project in Antwerp University, Belgium.
• I am proud to say that I coined the word and logo idea for अबnormal (Abnormal), our work dealt with documenting transgenders in India and conducting gender sensitivity workshops for adolescents in educating them on non discrimination of LGBTQ and that people are entitled to their gender identities regardless of their sex assigned at birth.
• I have edited a short video which has been sent to UNESCO , as this project is also funded by UNESCO.

• Directed the promo video for Tattwa a NIOS board school.
• Collaborating with the school and students in the making of the video,
• It was also my duty to make them educate the students how to create a short video and nuances of the basics of making a short video. It was an educational video to inspire the students to join like streams in their future vocations

As the associate director of the short film

• I was entrusted with the duties of post production and also coordinating the whole crew. I was in charge of coordinating editing, music, vfx and grading of the video.
• As the whole process of editing, music, vfx and grading was done in another city than of my employer and director, all the processes were coordinated and corrections were managed online with the director passing forward the message to me as the associate director. Same information was instructed to the respective teams regarding the corrections in an organised manner and work was done efficiently.

Interned under Mr.Satyajit Ganu, the editor and in charge of the Films department at the agency.

• I attained the art of visually showing what is essential in a commercial in a particular time frame.
• Entrusted with making short videos for pre production meetings.
• I also apprenticed under Mr. Ripanka Kalita, was trained in the basics of copy writing and wrote scripts for a television commercials as well.

It is a studio that provides various services starting from preproduction to specialised post production services interned under Mr. Darshan nair who was a sound engineer at the studio. I got hands on experience in sound design of television commercials in a professional studio environment.

It is an Advertising Agency in Cochin. It is associated with making campaigns for various brands, print ads and movie posters.As an intern I was entrusted to conduct market research of ethnic Indian jewellery, assist in copy writing and collaborate with the marketing team to create new ideas for campaigns. As it was my first internship I was able to understand how an advertising agency works, its structure and work flow.