Cauvya Lakshmi

• Spearheaded marketing campaigns and events that led to a measurable increase in qualified leads.
• Built integrated content strategies that boosted brand visibility and audience engagement across channels.
• Produced high-performing social media reels aligned with campaign objectives and brand tonality.
• Delivered insight-driven reports to guide client decision-making and future campaign strategy.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Demonstrated respect, friendliness and willingness to help wherever needed.
• Excellent communication skills, both verbal and written.

• Created digital and offline content for high-visibility brands like V-Guard and Bhima Jewellers, leading to sustained brand recall.
• Collaborated with creative teams to execute full-funnel media strategies, contributing to ROI-focused campaigns.
• Wrote advertising copy for offline content, print ads and hoardings adhering to employers' overarching brand identity and personality.

• Wrote promotional and digital content tailored to varied brand voices, enhancing content consistency and audience relevance.
• Supported campaign execution from concept to rollout, ensuring alignment with client objectives.
• Produced original, creative content for promotional advertisements and marketing materials.
• Analyzed social media performance metrics to refine content strategies, resulting in improved engagement rates and audience growth.
• Engaged with online communities by responding to comments and messages promptly, fostering a positive brand image and customer loyalty.

• Developed and reviewed content across digital touch points to support campaign goals.
• Collaborated with cross-functional teams to shape brand messaging and campaign impact.

My responsibilities included

• Referencing images for the preparation of treatment notes for the agency- client meetings.
• Visualisation of scripts (the expressions, the dramatic effect , the lighting and tone of the script in a visual medium)
• Conceptualisation and branding of (FMCG) Fast Moving Consumer Goods products
• Writing concepts for television commercials
• Writing content for treatment notes (sample attached below)
• Casting and referencing for costume styles for the roles in the film as per the script requirement.
• Scheduling of the filming process ; conducting over a dozen site visits, and managing logistics and operations for our production team
• Effectively coordinate 40 full-time workers and oversee the work of more than 80 people in the crew, on the days of shoot which includes the client, the agency, the assistant directors, the cinematographer's team, the production team, the camera department, the lighting team, the costume team, the makeup team, the cast , location managers etc.
• Oversee post production which includes editing, music production, sound design, dubbing and grading of films.

• Revamped Instagram strategy for an early-stage wellness brand, enhancing brand awareness through storytelling.
• Wrote the brand’s first digital ad film script, resulting in a clear narrative foundation for product positioning.
  (link to the ad - https://vimeo.com/333927243 )

• Conducted interviews and video documentation of India’s transgender community, building a narrative for social inclusion.
• Coined the term and logo for अबnormal, the campaign's core identity, used in UNESCO-funded gender sensitisation workshops.

• Directed the promo video for Tattwa a NIOS board school.
• Collaborating with the school and students in the making of the video,
• It was also my duty to make them educate the students how to create a short video and nuances of the basics of making a short video. It was an educational video to inspire the students to join like streams in their future vocations

Managed post-production workflow for a short film, coordinating remotely with music, VFX, and grading teams.

Ensured seamless creative delivery through online collaboration — bridging direction with execution.

Interned under Mr.Satyajit Ganu, the editor and in charge of the Films department at the agency.

• I attained the art of visually showing what is essential in a commercial in a particular time frame.
• Entrusted with making short videos for pre production meetings.
• I also apprenticed under Mr. Ripanka Kalita, was trained in the basics of copy writing and wrote scripts for a television commercials as well.

It is a studio that provides various services starting from preproduction to specialised post production services.I interned under Mr. Darshan nair who was a sound engineer at the studio. I got hands on experience in sound design of television commercials in a professional studio environment.

It is an Advertising Agency in Cochin. It is associated with making campaigns for various brands, print ads and movie posters.As an intern I was entrusted to conduct market research of ethnic Indian jewellery, assist in copy writing and collaborate with the marketing team to create new ideas for campaigns. As it was my first internship I was able to understand how an advertising agency works, its structure and work flow.