Manas Anand
Summary
Tech-savvy and engagement-focused professional proficient in digital media platforms and successful marketing strategies for different online channels. Keeps company offerings fresh with creative campaigns and content targeted on specific demographics. Maintains high conversion rates with innovative strategies. Resourceful associate media director with several-year background successful working in environments. Expertise in strategic planning, business development and market research. Known for superior communication skills, hard work and creativity.
Overview
4
4
years of professional experience
Work History
Manager of Business Development
Haute Home
09.2022 - 03.2024
- Led efforts in identifying prospects and cultivating new accounts.
- Provided leadership support throughout the entire sales cycle from prospecting through closing of deals.
- Formulated result-driven marketing strategies encompassing financial planning, market analysis, target market selection and optimal product positioning.
- Identified areas for improvement in operational processes and developed solutions to enhance efficiency.
Senior Media Planner
Times now
02.2020 - 07.2022
- Cultivated productive partnerships with external partners to ensure seamless coordination on projects.
- Aided in the development of long-term strategy initiatives alongside senior management team.
- Identified potential risks associated with proposed strategies and developed alternative solutions.
- Produced detailed reports outlining key metrics such as reach, impressions, engagement rate.
- Applied forward-thinking strategies to generate innovative ideas aligned with industry trends and best practices
Education
MBA - Business Administration And Management
ISB
Hyderabad08-2018
Skills
- Budget Management
- Google Analytics
- Content Strategy
- Continuous Improvement
- Social Media
- Graphic Design
- Event Promotion
- Production Scheduling
- Organizational Skills
- Team Collaboration
- Marketing
- Workflow Optimization
- Campaign Development
- Competitive Analysis
Languages
Hindi
First Language
English
Proficient (C2)
C2
Affiliations
- I am a sports and fitness buff.
- Fashion influencer
- Amazing Cook when required
Timeline
Manager of Business Development
Haute Home
09.2022 - 03.2024
Senior Media Planner
Times now
02.2020 - 07.2022
MBA - Business Administration And Management
ISB
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