KISLAYA KUSHAGRA
Mumbai,Maharastra
Summary
General Manager - Sales and Marketing with over 20 years of experience in technical sales, business development and manufacturing within the mechanical and heavy engineering industry. Proven expertise in process equipment/heavy engineered equipment for Oil & Gas, Petrochemical, Chemical & Power industry, including reactors, pressure vessels, heat exchangers, columns, air fin coolers etc. Strong background in Key account management, EPC coordination, Techno-commercial negotiations, Costing and estimation, and Strategic market expansion across PAN India and international markets. Known for building long-term client relationships, collaborating with cross-functional teams, and driving sustainable revenue growth in competitive environments.
Overview
20
20
years of professional experience
Work History
General Manager - Sales and Marketing
Lloyds Engineering Works Ltd
09.2025 - Current
- Heading sales, marketing, and business development activities for process equipment and boilers serving Oil & Gas, Petrochemical, Fertilizer, and Power sectors across PAN India and export markets.
- Driving sales strategy and market penetration, targeting increase in key account revenue by 20% YoY and supporting organizational profitability targets.
- Reviewing and validating costing and estimation, commercial terms, and contract conditions prior to order finalization.
- Coordinating with engineering, manufacturing, and project teams to ensure technically compliant and commercially viable proposals.
- Direct marketing activities, including product positioning, proposals, tenders, and brand visibility across digital and offline channels.
Senior Manager - Sales
GMM Pfaudler Ltd
10.2021 - 09.2025
- Led sales and business development of heavy engineered process equipment for Oil & Gas (onshore/offshore), petrochemical, fertilizer, and power projects, driving project bids, EPC engagement, and multi-crore order pipeline growth.
- Administered client engagement with EPCs, PMCs, licensor, and end users across PAN India and the Middle East.
- Assisted business growth in the pharmaceutical and chemical industries for specialized process equipment.
- Led techno-commercial discussions, bid evaluations, and coordination with internal engineering and project teams to secure orders.
- Reviewed operational performance, identified gaps, and implemented process improvements to improve efficiency, and reduce delays.
- Led cross-functional teams to streamline operational processes and enhance efficiency.
Sales & Business Development Manager
ISGEC Heavy Engineering Ltd
01.2018 - 09.2021
- Oversaw PAN India business development for heat exchangers (including high-pressure helical and breech-lock types), reactors, columns, pressure vessels, condensers, and heaters, including exotic material constructions.
- Liaised with 25+ major Oil & Gas refineries, petrochemical and fertilizer plants, nuclear and thermal power projects, and government defense organizations, facilitating strategic business development.
- Reviewed contract conditions, highlighted deviations, and unified internal resolution to align technical and commercial acceptability.
- Led client meetings, prepared commercial proposals, and streamlined with engineering, costing, and contracts teams to support bids and negotiations.
- Strengthened relationships with EPCs, PMCs, and licensor to improve order inflow and market presence.
- Analyzed market trends to identify new business opportunities and competitive strategies.
Deputy Manager -Sales & Marketing/Costing & Estimation
Jindal Steel Power Ltd
06.2013 - 01.2018
- Handled sales, marketing, costing, and estimation for industrial machinery and designed equipment.
- The product portfolio included EOT cranes, material handling systems, and process equipment (pressure vessels and columns) for steel plants, power plants, oil and gas refineries, and fertilizer units.
- Contributed to 5-7% market share growth and 2-4% profitability improvement through competitive pricing strategies and market expansion initiatives.
- Integrated closely with engineering and production teams to align customer requirements with manufacturing feasibility.
- Machinery Division
Engineer - Sales & Service
BEML Ltd
04.2012 - 05.2013
- Aided sales and after-sales service for heavy earth moving and mining equipment, including bulldozers and hydraulic excavators.
- Worked with institutional clients such as BCCL, ECL, CCL, and private contractors involved in mining operations.
- Coordinated service planning, site visits, and technical issue resolution to support customer satisfaction and repeat business.
- Prepared service reports, equipment performance records, and documentation to support sales, warranty, and service activities.
- Regional Marketing Office
Production Engineer - Machining & Sub Assembly
BEML Ltd
02.2008 - 04.2012
- Oversaw manufacturing, machining, and sub-assembly of off-road mining equipment, including bulldozers, excavators, loaders, and dumpers, improving throughput by ~15% and achieving 95% on-time delivery.
- Supervised daily shop floor activities for machining and sub-assembly operations, ensuring production targets were met as per schedules.
- Synchronized machining processes, including turning, milling, drilling, and fitting and supervised operation of CNC turning centers, boring machines, machining centers, and conventional equipment while maintaining dimensional accuracy and quality standards.
- Achieved reduction in maintenance shutdowns from 12% to 8% and 15-20% maintenance cost savings through TPM initiatives and process optimization.
- EM Division
Mechanical Engineer - Production Planning Control
HEC Ltd
04.2006 - 01.2008
- Managed shop floor planning and production scheduling for mining equipment and steel plant machinery, handling 25+ work orders, and achieving 90% on-time delivery.
- Harmonized production schedules, material flow, and delivery timelines to ensure on-time execution.
GET- Maintenance Dept in Cold Rolling Mill Dept
Hindustan Malleable Forgings Ltd
10.2005 - 04.2006
- Performed preventive and corrective maintenance on cold rolling mill equipment, helping reduce breakdown-related downtime by ~15%.
- Supported inspection, lubrication, shutdown, and maintenance activities, including preparation and control of technical documentation.
Education
E-MBA - PGCBM
XLRI
Jamshedpur03.2023
B.E. - Mechanical Engineering
KDKCE
Nagpur08.2005
HSC/12th - Science
DPS
Dhanbad03.2000
SSC/10th - English
KV
Dhanbad03.1998
Skills
- Technical Sales & Business Development
- Key Account Management
- EPC / PMC / Licensor Coordination
- Techno-Commercial Negotiation
- Costing & Estimation Review
- Proposal & Tender Management
- Strategic Market Expansion
- Revenue Forecasting & Margin Analysis
- Contract Review & Deviation Management
- CRM & Sales Performance Tracking
- Manufacturing & Engineering Interface
Languages
Hindi
English
Hobbies and Interests
- Writing Stories and Poems
- Singing
- Driving
Timeline
General Manager - Sales and Marketing
Lloyds Engineering Works Ltd
09.2025 - Current
Senior Manager - Sales
GMM Pfaudler Ltd
10.2021 - 09.2025
Sales & Business Development Manager
ISGEC Heavy Engineering Ltd
01.2018 - 09.2021
Deputy Manager -Sales & Marketing/Costing & Estimation
Jindal Steel Power Ltd
06.2013 - 01.2018
Engineer - Sales & Service
BEML Ltd
04.2012 - 05.2013
Production Engineer - Machining & Sub Assembly
BEML Ltd
02.2008 - 04.2012
Mechanical Engineer - Production Planning Control
HEC Ltd
04.2006 - 01.2008
GET- Maintenance Dept in Cold Rolling Mill Dept
Hindustan Malleable Forgings Ltd
10.2005 - 04.2006
E-MBA - PGCBM
XLRI
B.E. - Mechanical Engineering
KDKCE
HSC/12th - Science
DPS
SSC/10th - English
KV