THATHEU CYRIL J
Regional Marketing Manager
Chennai,TN
Summary
- Versatile Regional Marketing Manager adept at developing marketing plans, managing tactical planning, and overseeing marketing department operations. Forward-thinking and resourceful leader pursuing a new professional challenge with a progressive company.
- Skilled Branch Manager with demonstrated success in coordinating team and financial activities. Friendly and adaptable professional with leadership and program management skills.
- Knowledgeable financial professional experienced in assessing credit viability for Retail Asset borrowers with good organizational and critical thinking skills
- Proven effective in close monitoring of an efficient team and unit soldiers. Adept at complex problem solving and making prompt decisions under large amounts of pressure.
Overview
9
9
years of professional experience
9
9
years of post-secondary education
Work History
Regional Marketing Manager
Bank of Baroda
1 2022 - Current
- Oversee the performance of 65 casa officers of branch and train 55 Relationship managers for newly introduced customer tiering concept in Bank of Baroda.
- Responsible for developing and implementing marketing strategies to promote the bank's products and services in the Region
- Responsible for improving CASA run rate and Retail term deposits growth of the Region.
- I analyze market trends, identify opportunities for growth, and collaborate with cross-functional teams to execute marketing campaigns effectively
- Additionally, I oversee the creation of marketing materials and ensure compliance with branding and regulatory requirements.
- Developed strategic and tactical marketing plans for region.
- Responsible for utilizing the marketing budget effectively to maximize return on investment for marketing initiatives
Branch Operations
Bank of Baroda
12.2022 - 03.2022
- Responsible for overseeing operations of Branch, day to day ensuring and monitoring of day operations of Branch.
Branch Manager
Bank of Baroda
05.2019 - 11.2022
- Responsible for Branch business growth, profit growth and overall healthiness of the Branch.
- Continuously monitored branch performance against key performance indicators, taking corrective actions as needed to ensure objectives were exceeded
- Made the business portfolio growth of both the Branches headed by me two fold and ensured turning around the Branch from loss making to profit centres
- Complied with regulatory guidelines and requirements.
- Examined and processed customer loan applications for loan approvals and denials.
Retail Credit
Bank of Baroda
10.2017 - 05.2019
- Responsible for Retail Credit growth of Region with portfolio of 1600+ crores
- During my tenure, I oversaw the tie up arrangements with auto loan dealers for newly introduced payout concept in Bank of Baroda.
- Reviewed retail asset applications thoroughly, ensuring compliance with internal policies and regulatory requirements.
- Responsible for overseeing and streamlining turnaround time and improved efficiency of RACPC centre
- Implemented efficient reporting systems that allowed timely tracking of portfolio performance and informed decision-making processes.
- Supported branch sales teams with accurate product knowledge and sales tools that enabled them to excel in selling retail credit products effectively.
HRM
Bank of Baroda
11.2015 - 09.2017
- Responsible for timely job rotation of key roles as per government guidelines and deputations to branches with sudden exigencies
- Assisted managers and supervisors with employee disputes, disciplinary actions and other workplace issues.
- Maintained accurate personnel records, ensuring privacy standards were met in accordance with relevant regulations.
- Coordinated new hire onboarding, completing background checks and reference checks to complete screenings.
- Coordinated onboarding processes for new hires, integrating them seamlessly into the workplace environment.
Education
MATHEMATICS -
ARUL ANANDAR COLLEGE KARUMATHUR
06.2010 - 05.2013
CAIIB -
INDIAN INSTITUTE OF BANKING AND FINANCE
06.2013 - 05.2015
CERTIFICATE IN COMMERCIAL CREDIT - undefined
MOODYS ANALYTICS
01.2018 - 05.2018
Certificate in Risk in Financial services -
CISI London
04.2018 -
Certificate in AML KYC -
IIBF
01.2017 - 04.2018
Certificate in Human Resources Management -
IIBF
01.2017 - 04.2018
Certificate in Customer Services and standards -
IIBF
01.2017 - 04.2018
Jolly phonics certified -
Jollyphonics
2023
Skills
- Campaign Management
- Customer Segmentation
- Teamwork and Collaboration
- Portfolio Management
- Loan Underwriting
- Credit analysis
- Business development expertise
- Team Supervision
- Strategic Planning
- Proficient in MS Office
- Budget Administration
- Brand Promotion
Timeline
Branch Operations
Bank of Baroda
12.2022 - 03.2022
Branch Manager
Bank of Baroda
05.2019 - 11.2022
Certificate in Risk in Financial services -
CISI London
04.2018 -
CERTIFICATE IN COMMERCIAL CREDIT - undefined
MOODYS ANALYTICS
01.2018 - 05.2018
Retail Credit
Bank of Baroda
10.2017 - 05.2019
Certificate in AML KYC -
IIBF
01.2017 - 04.2018
Certificate in Human Resources Management -
IIBF
01.2017 - 04.2018
Certificate in Customer Services and standards -
IIBF
01.2017 - 04.2018
HRM
Bank of Baroda
11.2015 - 09.2017
CAIIB -
INDIAN INSTITUTE OF BANKING AND FINANCE
06.2013 - 05.2015
MATHEMATICS -
ARUL ANANDAR COLLEGE KARUMATHUR
06.2010 - 05.2013
Regional Marketing Manager
Bank of Baroda
1 2022 - Current
Jolly phonics certified -
Jollyphonics
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