Cecil Victor
Digital Ads Specialist
Hyderabad
Summary
Highly skilled and Experienced T shaped Digital Marketer with strong focus towards SEM. I am adept at creating and managing Google Ads campaigns that deliver outstanding results. With over 3 years of experience in the digital marketing industry, I have a deep understanding of the Google Ads platform and am proficient in keyword research, ad creation, campaign optimization, and reporting. My passion for innovation and continuous learning drives me to stay up-to-date with the latest trends and best practices in digital marketing, and I am committed to using data to inform decisions and drive results.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Digital Ads Specialist
Vendasta Technologies
04.2022 - Current
- Delivered digital advertising solutions to large scale businesses & SMB's around US & Canada, managing around 100 ad accounts with over 1 million in monthly ad spend helping them successfully achieve their business goals to data driven market research, media planning & execution
- Developed and executed a targeted paid media campaigns that resulted in increased ROAS
- Utilized A/B testing as part of CRO to optimize the campaign for maximum effectiveness and continuously monitored performance metrics to make data-driven decisions.
Client Communications Manager
Vendasta Technologies
04.2021 - 04.2022
- Streamlined communication processes: Developed and implemented new communication processes and procedures that improved efficiency and reduced response times for client inquiries
- Resulted in a 40% increase in client satisfaction scores and a 25% decrease in response times
- Managed team to deliver results: Managed and coached a team of client communication specialists to deliver high-quality communication strategies, resulting in a 30% increase in team productivity and a 10% increase in client satisfaction scores.
Freelance Engineering Consultant
Upwork
10.2018 - Current
- Provided engineering consulting services to small & medium scale businesses in mechanical engineering sectors
- Utilized SolidWorks and AutoCAD to design and model components, and conducted extensive testing and analysis using ANSYS and Matlab
- Built and maintained strong relationships with clients, consistently delivering high-quality work and exceeding expectations.
Deputy CFD Engineer
EAC Marine Pvt Ltd
Vizag
11.2017 - 06.2018
- Worked on a project collaborating with DRDO NSTL Vizag involving CFD Modelling of an AUV Rescue Craft to be deployed in oceans and seas.
Business Development Executive
MAuto Electric
Chennai
01.2015 - 04.2017
- Planned and executed marketing strategies and cultivated business partnerships and presented quarterly findings to Board of Directors including goal road maps
- Collaborated with advertising companies to re-brand website, marketing materials and sales strategy resulting in increased brand awareness and service
- Anticipating market trends so that the company keeps and enhances its competitive advantage.
Education
Master of Science - Automotive Engineering
University of Leeds
United Kingdom 09.2012 - 01.2014
B.E - Mechanical Engineering
Sathyabama University
Chennai 08.2008 - 05.2012
Skills
Google Ads
Certification
Google Search
Timeline
Google Analytics
08-2023
Google Display
07-2023
Google Search
06-2022
Digital Ads Specialist
Vendasta Technologies
04.2022 - Current
Client Communications Manager
Vendasta Technologies
04.2021 - 04.2022
Freelance Engineering Consultant
Upwork
10.2018 - Current
Deputy CFD Engineer
EAC Marine Pvt Ltd
11.2017 - 06.2018
Business Development Executive
MAuto Electric
01.2015 - 04.2017
Master of Science - Automotive Engineering
University of Leeds
09.2012 - 01.2014
B.E - Mechanical Engineering
Sathyabama University
08.2008 - 05.2012
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