Christina Fernandes

• Driving Safe Painting Service & Masterstrokes (Contractor Loyalty) for Goa & Mumbai with 110 indirect (off-roll) & 3 direct reports
• Identified issues, analyzed information and developed pathways for business generation of 80 Asian Paints service providers
• Created spreadsheets using Microsoft Excel for sales planning to drive targets - FY21-22: 100% & 102% for services managed
• Actively listened to customers, handled escalated concerns quickly; increased customer satisfaction - drove NPS from 55 to 85
• Collaborated cross-functionally on regional, divisional, national agendas and projects - Brand, Retail, Project Sales, decor teams

· Sales & Marketing trainee in the LEAP 2021 program, covering projects in:

- Commercial & Warehouse: Distribution systems, supply chain & logistics understanding

- Retail Sales: Annual & quarter-wise planning, scheme designing, market visits to stakeholders, assisting in events for new product launches, led monthly scheme closure billing and special schemes at unit

- Project Sales: dealer & CHS visits + understanding of Project Sales (B2B arm of AP) in Goa & Mumbai

- Décor – market visits & understanding of consumer services – Safe Painting Service, ColourPro, Beautiful Homes

• Worked on a project: 'Marketing in the time of Covid-19.' Researched global brands' digital presence & innovations, performed market analysis to gain customer insights during Covid-19; charted a way forward for Puma India's social media, e-commerce, digital innovations
• Analysed brand assets (influencer marketing) and worked on brand visibility report (Apr 20) for Puma India's Sports Style Business
• Wrote copy & created content for Puma India's Instagram

• Promoted within 7 months of hire
• Strategised & developed digital & offline marketing communications in collaboration with design team for brands across industries, including Amazon Prime Video, HostGator India, Viacom18, Wok Express, Novotel, IIFA
• Collaborated with strategy team on brand pitches that won brands like Novotel, Shiro, Wok Express for the organisation
• Led and mentored team of junior copywriters - reviewed & edited content

• Maximised advertising efforts by developing content for media relations, corporate communications and social media posts.
• Published reports & blogs on interviews conducted & events attended in the Archdiocese of Bombay

• Wrote and edited gastronomical reviews for Times Food and Nightlife Guide 2016 under the guidance of Rashmi Uday Singh