CH. LAN. ANIL

• As a new Decorative brand, grew from Zero to 2 Crores in FY 2023–24 (Dec’23–Mar’24), despite catalog non-acceptance, by activating influencer projects and selective retail channels. In FY 2024–25, sustained this momentum and achieved 30% growth, reaching ₹6.3 Crores.
• Focused on guiding and motivating the team to generate business from the right channels while ensuring patience in the growth process. Leveraged 15+ years of experience to drive strong productivity with a lean team.
• Monitored and analyzed monthly Profit & Loss (P&L) for the assigned zone, ensuring financial accuracy, cost control, and alignment with organizational profitability goals.
• Set up multi-tier distribution channels to ensure smooth primary and secondary sales flow & Built early traction by targeting top-performing retailers in A.P & Telangana markets.
• Led influencer engagement initiatives across key stakeholder groups (Architects, Interior Designers, Contractors, and Carpenters) to build brand advocacy and strengthen channel relationships.
• Specified and Integrated our Brand into Multiple projects over a span of 2 Years, Contributing to projects worth ₹2 + Crores through the help of Engaging with ARCHITECTS & OEM's.Built early traction by targeting top-performing retailers in A.P & Telangana markets.
• Launched high-impact retail visibility campaigns: flex boards, wall paints, signboards, and branded counters.
• Collaborated with cross-functional teams (design, operations, logistics) for seamless market delivery.
• Developed sales planning frameworks and tracking KPIs to drive growth and channel performance.
• Mentored junior sales reps on market mapping, customer engagement, and product presentations
• Qualified for an international incentive trip (FY 2024–25).
• Awarded for consistently surpassing targets.

• Managed a robust network of distributors and retailers for laminates and veneers across Telangana & Kurnool (Rayalseema), A.PExecuted end-to-end distribution planning: primary sales, secondary sales, stock planning, and order fulfillment.
• Executed end-to-end distribution planning: primary sales, secondary sales, stock planning, and order fulfilment on Daily, Weekly & Monthly basis.
• Led and mentored a team of Area Sales Managers and Sales Executives. Major responsibility to Provide continuous training on product knowledge, architect engagement, and market development.
• Conducted weekly and monthly reviews, aligning team KPIs with regional sales goals.
• Designed and implemented trade schemes and seasonal offers to push secondary sales & Strengthened relationships with top retailers through customized planning and channel support.
• Track to conduct retailer meets, architect sessions, and carpenter engagements to drive product pull and mind share.
• Initiated and secured project specifications and approvals from CPWD, R&B, and Chief Engineers & Built strong relationships with government stakeholders and converted multiple institutional projects into sales wins.
• Managed initial GTM strategy, including positioning, pricing, and channel communication.
• Ensured successful product acceptance and consistent order flow during launch periods.
• Used data-driven insights to drive quarterly plans, identify growth gaps, and optimize market coverage.
• Worked with commercial, logistics, and marketing teams to ensure smooth order processing, scheme settlements, and customer satisfaction.
• Initiated and secured project specifications and approvals from CPWD, R&B, and Chief Engineers.
• Handled escalations and complaints through factory coordination for faster resolution.

Key Achievements to Include

• Best Branch Manager Award for FY 2021–22
• Consistent qualification in company’s sales incentive schemes
• Expanded retail footprint by cracking competitor-dominant counters

Key Responsibilities:

• Led the sales and business operations for the Hyderabad territory, driving business through Direct Marketing Strategy, dealers, contractors, consultants, and institutional clients.
• Built and managed a high-performing sales team of 6, providing training and mentorship to meet sales and performance goals.
• Spearheaded government project acquisitions by working closely with departments like CPWD, PWD, R&B, and securing product specifications for major tenders and contracts.
• Converted several large institutional and private sector projects, significantly contributing to branch revenue growth.
• Played a crucial role in vendor registration, negotiations, and order closures with public and private institutions.
• Maintained strong, long-term relationships with clients through consistent follow-ups, issue resolution, and market intelligence sharing.
• Coordinated effectively across distribution channels, internal departments, and regional leadership to ensure delivery, execution, and after-sales service.
• Advocated ethical selling, demonstrated team integrity, and consistently upheld brand values.

Key Achievements:

• Promoted to Team Lead in Year 2 and successfully led a 6-member sales team.
• Launched and grew the Hyderabad Cyber Branch, which was opened by the company based on your performance and market potential — achieving 100% revenue growth in its first phase.
• Ensured all team members achieved 100% quarterly incentives for 3 consecutive quarters.
• Awarded “Best Employee – South India”, recognizing outstanding performance, leadership, and contribution to branch success.
• Recognized as a go-to person for quick project conversions, even under high-pressure conditions and deadlines.