Successfully, create, scale and optimized brands from $1M to $10B in revenue. Aligned, lead and grow a marketing and design team of 10 to 100 people. Built over 40 products for 50+ countries. Quality-driven leader focused on growth and experienced in fundraising, customer acquisition and executive management. Innovative company designer with 10+ years of experience solving chronic deficiencies and driving growth.
Hi, I’m
Chahat Aggarwal
Brand Strategist
New Delhi
Summary
Overview
10
years of professional experience
3
years of post-secondary education
4
Certifications
3
Languages
Work History
CarebyteNew Delhi
Co-Founder and Marketing Director
01.2021 - Current
Job overview
- Established foundational processes for business operations.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Prepared annual budgets with controls to prevent overages.
- Conducted target market research to discover customer needs and analyze competitor trends.
- Identified business development challenges and customer concerns for proactive resolution.
- Attracted over 30 direct Major Brands like Tata, Uber, Urban Company, and Redcliffe to partner with us.
- Ran organic campaign with over 500,000 reach in 2 weeks with 17 volunteer influencer participations.
- Spearheaded 8 third-party contract negotiations to obtain required pricing and scheduling parameters.
Impact Study BizNew Delhi
CEO and Founder
08.2020 - 08.2022
Job overview
- Coached and guided senior managers to improve employee job satisfaction and achieve higher performance levels.
- Increased company revenue by 60x through aggressive new market strategies.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Reviewed individual department performance and worked with leadership to improve processes, procedures and practices.
- Identified new revenue generation opportunities to maximize bottom-line profitability.
- Increased company valuation to $40 million within 2 years
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Rebell StudioPoland
Growth Advisor
04.2020 - 11.2020
Job overview
- Built effective PR strategy and brand strategy with 5 organic publications in 3 months
- Mapped current business and operational processes and recommended areas for improvement.
- Created workflow diagrams and Gantt charts to clearly demonstrate processes and timelines.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
OYO Vacation HomesAmsterdam
Head of Global Brand - OVH
06.2019 - 03.2020
Job overview
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Developed and recommended strategic brand pricing and positioning for Vacation homes.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
- Implemented marketing strategies which resulted in 27% growth of customer base.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Managed annual marketing budget in excess of $10 million.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
OYOLondon
Global Brand Manager
12.2018 - 08.2019
Job overview
- Create new business verticals to support company's overall strategies and objectives
- Develop concept, to design, sample production, testing, forecast, cost management, promotion, support, and finally product end of life
- Establishing new markets and new products
- Managing and implementing marketing activities through research, strategic planning and implementation.
- Increased brand recognition by 82% in target audience through creative promotions and marketing campaigns.
OYOGurgaon
Brand Manager - New Products
07.2017 - 12.2018
Job overview
- Develop and expand 20+ new products and services to facilitate brand and sales growth
- Create complete integrated marketing campaigns from briefing, creative development, customer journey and online+offline activations, execution and, market strategy
- Manage and support wide variety of local and international marketing campaigns
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
Brands of DesireNew Delhi
Senior Brand Consultant
10.2015 - 04.2017
Job overview
- Compiled product and customer data to generate informed profit projections.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Created printed marketing materials designed to drive campaigns.
- Distinguished product issues and gathered information on customer experiences.
- Directed concept design, feature definitions and production support.
- Oversaw development of more than 15 new products each year.
SookshmNew Delhi
Management Consultant
10.2014 - 10.2015
Job overview
- Increased production by 120%
- Executed Company Growth in 2 international markets
- Evaluated diverse organizational systems to identify workflow, communication and resource utilization issues.
- Coached business leaders on Personal Branding, Operational efficiency and Market sentiment.
- Conducted thorough reviews of operations to devise and deploy improvement strategies.
ANTZ AGE Technologies Pvt LtdNew Delhi
Head of Communications and Branding
01.2014 - 10.2014
Job overview
- Helped get 10 sponsors onboard and built stakeholder communication and pitch decks.
- Developed and implemented short- and long-term communications strategies.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Education
Yale University - Yale School of ManagementIndia
Certificate Business Strategy And Negotiation
01.2017 - 03.2017
University Overview
Indra Gandhi Open University, Maya Academy OfAdvance Cinematic
Bachelors of Art from Visual Effects
01.2012 - 12.2014
University Overview
Skills
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Certification
Goldman Sachs 10,000 Women
Accomplishments
Accomplishments
- Supervised team of 120 staff members.
- Achieved 10k downloads within 8 weeks for a new brand launch with 1/3rd of the industry standard spend.
- Executed Global Expansion in 37 countries
- Raised the valuation of a startup from 0 to $40 million in 2 years
- Forbes Top 10
- Business Women of the year 2020
- Brand Strategist of the year 2022
- Indian Achievers award 2021
Affiliations
Affiliations
- United Nations Organization
- Forbes Women Forum
- WICCI - President
Timeline
Yale University Essentials of Global Health
12-2021
HarvardX Improving Global Health
10-2021
Y Combinator Startup School
05-2021
Co-Founder and Marketing Director
Carebyte
01.2021 - Current
CEO and Founder
Impact Study Biz
08.2020 - 08.2022
Goldman Sachs 10,000 Women
06-2020
Growth Advisor
Rebell Studio
04.2020 - 11.2020
Head of Global Brand - OVH
OYO Vacation Homes
06.2019 - 03.2020
Global Brand Manager
OYO
12.2018 - 08.2019
Brand Manager - New Products
OYO
07.2017 - 12.2018
Yale University - Yale School of Management
Certificate Business Strategy And Negotiation
01.2017 - 03.2017
Senior Brand Consultant
Brands of Desire
10.2015 - 04.2017
Management Consultant
Sookshm
10.2014 - 10.2015
Head of Communications and Branding
ANTZ AGE Technologies Pvt Ltd
01.2014 - 10.2014
Indra Gandhi Open University, Maya Academy OfAdvance Cinematic
Bachelors of Art from Visual Effects
01.2012 - 12.2014
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