Chahat Batra
Growth Manager
Delhi
Summary
Results-driven growth manager bringing several years of experience in product development, promotion, and optimization. I am skilled in developing lasting client rapport based on knowledgeable support and consistent service. I am proficient in developing and applying advanced marketing, prospecting, and merchandising strategies to accomplish promotional goals. I have Demonstrated success in building networks and supporting branding objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Growth Manager
Corefield Technologies
Gurugram
08.2023 - Current
- Conducted A and B testing of various marketing channels such as email campaigns, website design, and SEO optimization.
- Designed strategies for leveraging new technologies or platforms that could drive customer acquisition or engagement.
- Identified potential partnerships or collaborations that could lead to increased reach or visibility.
- Implemented processes for collecting feedback from customers to better understand their needs and preferences.
- Analyzed user behavior data using analytics tools such as Google Analytics or Mixpanel.
- Developed content strategies aimed at increasing brand awareness and driving organic traffic from search engines.
- Established metrics for measuring success of growth initiatives across all stages of the funnel.
- Collaborated with cross-functional teams to develop innovative ways to increase customer acquisition and engagement.
- Optimized digital advertising campaigns across multiple channels including search engine marketing, display ads, social media ads.
- Analyzed customer data to identify opportunities for improvement in the user experience, product development, and marketing campaigns.
- Coached junior team members on effective ways to implement growth tactics within their respective areas of responsibility.
- Tracked performance of ongoing experiments through dashboards built in Tableau or Looker.
- Led brainstorming sessions with team members to generate creative ideas for driving customer loyalty.
- Established customer growth opportunities for business expansion.
- Coordinated Daily Field Reports (DFRs) and distributed to clients.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Used change methodologies to increase sales and led projects for increased productivity.
- Supported sales team members to drive growth and development.
- Conducted market research and reported on competitors.
- Developed and implemented a comprehensive growth strategy to optimize customer acquisition, retention, and engagement.
- Monitored industry trends and competitor activities to inform strategic decision making around product development and marketing efforts.
Marketing Specialist
CoreField Technologies
Gurugram
07.2021 - 08.2023
- Developed marketing strategies for existing products, services and new product launches.
- Collaborated with sales teams to develop lead generation strategies across multiple channels.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
- Developed an email marketing program with automated workflows to engage customers through newsletters and promotions.
- Created content for various social media platforms including Facebook, Twitter, Instagram and YouTube.
- Organized promotional events to increase brand awareness and customer engagement.
- Created and coordinated blog content, supporting larger marketing strategy.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
- Created proposals for service and product strategies based on marketing data.
- Leveraged marketing data to forecast marketing campaign success and sales trends.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Created graphical illustrations to share market research insights.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
Content Manager
CoreField Technologies
Gurugram
04.2021 - 07.2021
- Responded promptly to customer inquiries via online chat or messaging apps.
- Developed and implemented content strategies to drive traffic and engagement.
- Supported marketing teams by providing timely updates about product launches or events.
- Optimized website content for SEO purposes using keyword research tools.
- Edited copywriting drafts from freelancers or internal staff members.
- Created, edited and published engaging content for multiple platforms including website, social media, email campaigns and blogs.
- Conducted keyword research to optimize SEO performance across all channels.
- Researched industry trends and topics relevant to target audience needs.
- Ensured compliance with brand guidelines throughout all content materials.
- Generated ideas for new content formats based on user feedback and market trends.
- Assisted in the management of external agencies involved in creating promotional materials.
- Monitored performance metrics to identify areas of improvement in content quality and delivery.
- Maintained an editorial calendar to plan upcoming content initiatives in advance.
- Reviewed performance of content by capturing and assessing analytics figures.
- Interviewed and hired content creators, writers and editors to build staff teams.
- Oversaw content teams and assessed overall team productivity.
- Utilized graphics, videos and designs to build website aesthetic.
- Managed content distribution for various online channels and social media platforms.
- Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
- Brainstormed and implemented strategies to meet short and long-term company targets.
- Organized content into appropriate categories for easy access by users.
- Collaborated with design teams to ensure content was up-to-date with visual standards.
- Performed regular audits of existing material to ensure accuracy and relevancy.
- Reviewed analytics reports to measure success of existing campaigns.
Social Media Coordinator
Expodian Education & Welfare Trust
Delhi
05.2020 - 07.2020
- Integrated user-generated content into existing campaigns whenever possible in order to increase engagement levels among target audiences.
- Collaborated with marketing team members to create engaging content that resonates with target audiences.
- Managed day-to-day interactions with followers and responded promptly to customer inquiries or complaints.
- Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
- Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
- Developed content for blog posts, landing pages and social media platforms to further marketing endeavors.
- Managed social media crisis situations, responding promptly to mitigate negative impacts on brand reputation.
- Identified methods for interfacing web application technologies with enterprise resource planning or other system software.
Personal Relationship Manager
Vikas Jain International
Delhi
11.2019 - 01.2020
- Monitored client feedback to identify areas of improvement in services offered.
- Performed administrative tasks such as preparing documents or updating databases.
- Ensured compliance with applicable laws and regulations related to customer relations management.
- Provided support to customers regarding product information and inquiries.
- Organized promotional events for potential customers to increase brand awareness.
- Actively participated in team meetings discussing current projects or initiatives.
- Analyzed customer data to develop tailored offers that meet their needs.
- Developed and implemented strategies to improve customer service experience.
- Prepared presentations about the company's products or services for prospective customers.
- Created personal relationship plans for clients based on their individual needs.
- Identified opportunities for process improvements and collaborated with relevant stakeholders.
- Generated reports on customer relations activities for senior management review.
- Managed client communications, including emails, phone calls, and meetings.
- Collaborated with other departments to ensure smooth delivery of services.
- Maintained accurate records of customer interactions and transactions.
- Developed training materials, manuals, and procedures related to customer relations management.
- Participated in industry conferences, trade shows, and networking events.
- Achieved client loyalty through quality, productivity, service and proactive management.
- Built long-term relationships with lucrative clients by utilizing active listening, effective communication and dynamic interpersonal skills.
- Established strong relationships with clients through regular, personalized communication.
- Ensured compliance with regulatory standards and company policies in all client interactions.
- Addressed customer questions and concerns regarding products and services.
- Conducted market research and analysis to identify target customers.
- Managed portfolio of client accounts, ensuring high levels of satisfaction and loyalty.
- Collaborated with internal teams to create customized financial solutions for clients.
- Participated in networking events and industry conferences to attract new clients.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
- Supported sales team members to drive growth and development.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Content Writer
Singh Study Circle - India
Delhi
07.2019 - 10.2019
- Used targeted keywords to optimize web pages for maximum visibility.
- Proofread all written material prior to publication for grammar, punctuation and spelling errors.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Worked closely with the writing team and senior creative staff to achieve a shared vision.
- Wrote SOP's for students.
- Revised written output to satisfy the needs of clients, directors or publishers.
Content Writer
ReadColors Technologies
Gurugram
06.2018 - 08.2018
- Used targeted keywords to optimize web pages for maximum visibility.
- Developed keyword-rich SEO articles to promote brand awareness and improve organic search rankings.
- Implemented best practices for digital asset management by properly tagging images and videos.
- Edited existing content to ensure accuracy, clarity, readability and consistency with company standards.
- Updated existing content regularly to ensure accuracy of information presented online.
- Generated ideas for new content topics based on customer feedback and market research data.
- Researched industry trends and topics to create relevant, informative content.
- Created content for websites, blogs and social media accounts to increase visibility and engagement.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Delivered high-quality, insightful, informative, and entertaining written content while meeting tight deadlines.
- Established and maintained a consistent brand voice across all content channels.
- Implemented feedback from readers to improve content relevance and readability.
- Managed content calendars, ensuring timely publication of articles and posts.
- Wrote original keyword-rich content following branding and SEO best practices.
- Optimized content for search engines (SEO) to increase visibility and traffic.
- Utilized analytics tools to monitor content performance and adjust strategies accordingly.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Analyzed competitor content and strategies to identify opportunities for improvement.
- Developed and wrote engaging content for blogs, websites, and social media platforms, tailoring tone and style to target audience.
- Collaborated with writing team to develop scripts and advertising concepts.
- Presented ideas and storyboards to clients.
Social Media Coordinator
Nextageskillsetters
Delhi
06.2015 - 12.2017
- Integrated user-generated content into existing campaigns whenever possible in order to increase engagement levels among target audiences.
- Collaborated with marketing team members to create engaging content that resonates with target audiences.
- Identified potential partners or sponsorships to increase visibility and reach on social networks.
- Managed day-to-day interactions with followers and responded promptly to customer inquiries or complaints.
- Monitored, analyzed, and reported on the performance of all social media activities using analytics tools.
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
- Updated website content regularly with fresh information related to products and services offered by the company.
- Participated in weekly meetings with other departments to brainstorm creative ideas for campaigns across different channels.
- Developed and implemented a comprehensive social media strategy for the company's products and services.
- Wrote social media content to increase engagement with customers.
- Produced blog posts, pay-per-click ads and promotional content.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Coordinated with the marketing team to ensure social media strategies aligned with overall marketing and business objectives.
- Utilized social media management tools (e.g., Hootsuite, Buffer) to schedule posts, track engagement, and analyze performance.
- Managed daily content creation and curation for Facebook, Twitter, Instagram, and LinkedIn, aligning with brand voice and marketing goals.
- Conducted market research analysis to identify search query trends, real-time search and news media activity.
Content Writer
PR Professionals
Gurugram
07.2016 - 09.2016
- Used targeted keywords to optimize web pages for maximum visibility.
- Implemented best practices for digital asset management by properly tagging images and videos.
- Proofread all written material before publication for grammar, punctuation, and spelling errors.
- Researched industry trends and topics to create relevant, informative content.
- Collaborated with the marketing team to create compelling copy for email campaigns, increasing open rates and engagement.
- Created product names and wrote taglines for packaging and promotional materials.
Education
Master of Business Administration - MBA - Marketing
Delhi University
09-2024
Certificate of Digital Marketing -
Shaheed Sukhdev College Of Business Studies
01-2023
Bachelor of Arts - BA - Secondary Education and Teaching
Maharishi Dayanand Saraswati University, Ajmer
07.2022
Master of Arts - MA - English Language and Literature/Letters
Guru Gobind Singh Indraprastha University
01.2020
Bachelor of Arts - English Language and Literature, General
Delhi University
01.2020
Certificate of French Language - French Language And Literature
St. Stephens, Delhi University
Delhi 07-2016
Skills
- Marketing automation
- Creative Direction
- Competitive Analysis
- Customer Acquisition
- Conversion Rate Optimization
- Analytics Tools
- Partnerships development
- Paid Advertising
- CRM Management
- Customer Service
- Marketing Strategy Development
- Brand Development
- Customer Portfolio Management
- Strategic Planning
- Market Trend Analysis
- Team Collaboration
- Digital Sales
- Analytical problem solver
- Client Base Retention
- Google AdWords
- Problem-solving aptitude
- Sales strategy
- Goal Setting and Achievement
- Rapport and relationship building
Publications
- Chand
- The knocking vibe
- What Youth Likes
- Unravelling Emotions
- Road to success
Certification
- Whatsapp Marketing from Skill Nation
- Telegram Marketing from Udemy
- In-app Marketing from Udemy
Languages
Hindi
First Language
English
Proficient (C2)
C2
French
Elementary (A2)
A2
Punjabi
Elementary (A2)
A2
References
References available upon request.
Timeline
Growth Manager
Corefield Technologies
08.2023 - Current
Marketing Specialist
CoreField Technologies
07.2021 - 08.2023
Content Manager
CoreField Technologies
04.2021 - 07.2021
Social Media Coordinator
Expodian Education & Welfare Trust
05.2020 - 07.2020
Personal Relationship Manager
Vikas Jain International
11.2019 - 01.2020
Content Writer
Singh Study Circle - India
07.2019 - 10.2019
Content Writer
ReadColors Technologies
06.2018 - 08.2018
Content Writer
PR Professionals
07.2016 - 09.2016
Social Media Coordinator
Nextageskillsetters
06.2015 - 12.2017
Master of Business Administration - MBA - Marketing
Delhi University
Certificate of Digital Marketing -
Shaheed Sukhdev College Of Business Studies
Bachelor of Arts - BA - Secondary Education and Teaching
Maharishi Dayanand Saraswati University, Ajmer
Master of Arts - MA - English Language and Literature/Letters
Guru Gobind Singh Indraprastha University
Bachelor of Arts - English Language and Literature, General
Delhi University
Certificate of French Language - French Language And Literature
St. Stephens, Delhi University
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