Chaitali K
Bangalore
Summary
Result-oriented sales and business development professional with 4.5 years of experience in specification sales, project acquisition, and key account management in the building materials and interiors industry. Proven expertise in influencing architects, interior designers, contractors, developers, PMCs, and MEP consultants at the design and tender stages to drive product specification and business growth. Specialized in B2B institutional sales, solution selling, and market penetration, with a track record of achieving regional sales targets across Karnataka and Goa. Skilled in BOQ preparation, product approvals, product demos, influencer management, project pipeline development, and delivering high-value accounts through relationship-driven, consultative selling.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Area Sales Manager
GM Modular Pvt. Ltd.
Bangalore
08.2024 - Current
- Managing sales operations across Karnataka & Goa, achieving regional targets.
- Driving specification sales with architects, consultants, contractors & developers.
- Securing design-stage product approvals and inclusion in BOQs/tenders.
- Mapping high-potential residential, commercial & hospitality projects.
- Conducting product presentations, demos & mock-ups to win projects.
- Implementing market penetration strategies to acquire new key accounts.
- Coordinating with cross-functional teams for on-time delivery & execution.
- Tracking pipeline & competitor activities to maximize market share.
Deputy Manager
Greenlam Industries
Bangalore
04.2023 - 08.2024
- Lead a team of four Territory Sales Incharges (TSIs), overseeing project sales and revenue growth.
- Secured material approvals from architects, PMCs, and contractors at the design stage.
- Managed project pipeline, from lead generation to order closure.
- Presented performance reports and improvement plans to senior management.
Assistant Manager
Greenlam Industries
Bangalore
09.2021 - 03.2023
- Managed B2B institutional sales in the interiors segment.
- Delivered product presentations, conducted sample mock-ups for decision-makers.
- Strengthened relationships with key accounts, ensuring repeat business.
- Influencing architects, interior designers, contractors, developers, PMCs, and MEP consultants.
Inside Sales Associate
Byjus
Bangalore
03.2021 - 08.2021
- Generated sales through outbound calling and lead follow-up efforts, using scripts and other phone techniques.
- Developed and maintained relationships with new and existing customers to increase sales through Zoom meetings.
- Follow up with leads and customers to ensure a smooth sales process.
Education
B.COM - Accounting & Marketing
RDG College
Akola01-2021
Skills
- Specification sales
- Project sales
- B2B institutional sales
- Architect and consultant engagement
- Interior designer connect
- BOQ preparation
- Material approvals
- Tender specification
- Compliance
- Key account management
- Influencer management
- Solution selling
- Market penetration strategies
- Project mapping
- Acquisition
- Sales forecasting
- Negotiation
- Revenue growth strategies
- Channel partner development
- Cross-functional collaboration
- CRM tools
Certification
- Certificate in SAP FICO
- Certificate Program in Banking, Finance, Services & Insurance (CPBFI)
- Certificate in Computerized Accounting using Tally ERP9
- Digital Marketing Certification
Accomplishments
- Highest Number of Sales Award - BYJU'S
- Represented the District Level Cricket Team
- Consistently exceeded sales targets across multiple roles
Internship - Shine Projects
- Assisted in client communication and coordination for project deliverables
- Maintained customer data and Excel reports to ensure smooth service operations
Technical And Computer Skills
- CRM Tools: Salesforce, Zoho CRM, LeadSquare CRM
- Productivity & Office Tools: MS Word, MS Excel, MS PowerPoint, Google Workspace (Docs, Sheets, Slides)
- Document & Data Management: PDF Tools (Adobe Acrobat), Data Entry, File Conversion, Cloud Storage (Google Drive, OneDrive)
- Business & Sales Tools: SAP FICO, Tally ERP9, Digital Marketing Basics
- Presentation & Reporting: Sales Dashboards, Data Visualization, KPI Reporting, Proposal Preparation
Projects
Report on Goods and Services Tax (GST) (Graduation Academic Project), Studied the concept, structure, and implementation of GST in India., Analyzed the impact on businesses and taxation systems through case studies., Evaluated advantages, challenges, and compliance requirements for various sectors.
Timeline
Area Sales Manager
GM Modular Pvt. Ltd.
08.2024 - Current
Deputy Manager
Greenlam Industries
04.2023 - 08.2024
Assistant Manager
Greenlam Industries
09.2021 - 03.2023
Inside Sales Associate
Byjus
03.2021 - 08.2021
B.COM - Accounting & Marketing
RDG College
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