Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Skills & Tools
Accomplishments
Career Highlights
Timeline
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CHAITALI PARMAR

CHAITALI PARMAR

Mumbai

Summary

With over five years of digital marketing experience, specialized in creating innovative social media strategies that blend traditional marketing with AI technologies. I've worked with a wide range of clients, from startups to B2B giants, consistently delivering measurable results through enhanced brand visibility, engagement, and conversions. By integrating AI tools like GPT into the workflow, I've streamlined content creation, developed data-driven buyer personas, and optimized engagement strategies, pushing the boundaries of social media management.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Assistant Manager - Client Servicing & Strategy

Webenza India Pvt Ltd
04.2024 - Current


Worked for clients like: NPCI, Nuvoco Vistas, Belkin, Dhani Stocks, Simpl, My Choize & Orix.


  • Led the development and execution of tailored client strategies, aligning with client business objectives, resulting in improved client satisfaction and retention rates.
  • Acted as the primary point of contact for key clients, ensuring the delivery of high-quality service and addressing client needs promptly to maintain strong client relationships.
  • Oversaw the end-to-end management of digital marketing campaigns, from ideation to execution, with the help of Generative AI resulting in 40% decrease in the turn around time and performance that exceeds client expectations.
  • Acquired deep knowledge of the industry, category, and brand/products to serve as a trusted resource in both internal and client-facing conversations.
  • Collaborated closely with cross functional teams to create comprehensive project management plans, striving for flawless execution which aligns with the overall business goals.


Senior Account Specialist

Ethinos Digital Marketing
12.2022 - 03.2024

Worked on brands like: Experian India, Nasscom, Glenmark, LIC, EcoEnergy Insights, Franchise India, Waaree Energies.


  • Acted as the primary point of contact for key clients, ensuring the delivery of high-quality service and addressing client needs promptly to maintain strong client relationships.
  • Achieved a notable 127% increase in impressions on LinkedIn for EcoEnergy Insights, significantly enhancing brand visibility and audience interaction.
  • Steer the social media presence for some of the premier B2B brands in India, elevating their digital footprint and engagement.
  • Successfully amplified engagement on LinkedIn for Waaree Energies by 100% within the inaugural month, showcasing a swift impact on brand interaction.
  • Integrated AI tools to generate and streamline compelling and aligned social media content, optimizing the brand message and reach.

Sr. Social Media Specialist

Brew My Idea
11.2020 - 12.2022


Worked for brands like: Placid Salon, Ultratech, Wasan Motors, Marcel & Mae, CurvyClan.


  • Developed and curated engaging content for a diverse clientele including E-commerce, Fashion and Lifestyle brands, and Food and Beverage sectors
  • Utilized Canva to create visually appealing additional content, enhancing the brand's aesthetic and audience engagement
  • Generated significant engagement and leads for brands through strategic Facebook and LinkedIn paid marketing campaigns, driving brand growth and customer acquisition
  • Collaborated and managed micro influencers for a healthy snacking brand resulting in a 27% growth in sales for the following month along with a 40% growth in their Instagram follower base.

Social Media Associate

Togglebytes Technologies
07.2019 - 10.2020
  • Managed and optimized the social media presence for Togglebytes Technologies, contributing to the establishment and maintenance of the company's online reputation and brand image.

Education

Bachelors of Commerce -

H.R. College of Commerce And Economics
Mumbai
06.2018

Skills

    • Client Relation
    • Brand Strategy
    • Campaign Execution
    • Account Management
    • Reporting & Analysis
      • Social Media Strategy
      • Interpersonal Skills
      • Team Leadership
      • Copywriting

Certification

  • Google Digital Unlocked
  • Building an Integrated Online Marketing Plan - Certified by LinkedIn
  • Introduction to Social Media Strategy - Certified by LinkedIn
  • SEO for Social Media - Certified by LinkedIn

Languages

English
Hindi
Gujarati
Marathi

Skills & Tools

  • Social Media Platforms: LinkedIn, Facebook, Instagram, X, Youtube, Pinterest


  • AI Tools: GPT-4, ChatGPT, AI-powered analytics tools


  • Content Creation: Canva, Adobe Creative Suite


  • Analytics and Reporting: Google Analytics, social media native analytics tools, Sprout Social


  • Project Management: Asana, Trello


  • CRM: Salesforce, HubSpot


  • Paid Advertising: Facebook Ads Manager, LinkedIn Ads, Google Ads


  • Email Marketing: Mailchimp, Constant Contact


  • SEO Tools: SEMrush, Moz

Accomplishments

  • Actively trained as a cadet under National Cadet Cops (NCC)
  • Student member of the ‘Boond project’ an initiative to provide clean drinking water to the villages of Maharashtra.
  • Successfully completed the Corporate Social Responsibility course organized by the H.R College of Commerce & Economics in partnership with The Indian Institute Of CSR.
  • Member of The Investment Club of H.R. College (I.C.H.R.) contributed to promoting financial literacy through organizing events like seminars, stock market simulations, and the intercollegiate finance festival "BLAZE."

Career Highlights

  • Spearheaded AI-driven social media strategies, achieving a 90% reduction in content creation time and increasing engagement by 30% for major B2B brands.


  • Boosted LinkedIn visibility by 127% for EcoEnergy Insights through thought leadership content and employee advocacy.


  • Implemented buyer persona development using ChatGPT, resulting in a 125% increase in LinkedIn impressions and improved click-through rates.


  • Delivered 100% engagement growth for Waaree Energies within a month through LinkedIn optimization and strategic content campaigns.


  • Executed paid marketing campaigns across multiple platforms, leading to significant growth in lead generation and sales for diverse clients.


  • Led micro-influencer campaigns driving a 27% sales increase for a healthy snacking brand and 40% Instagram follower growth.


Timeline

Assistant Manager - Client Servicing & Strategy

Webenza India Pvt Ltd
04.2024 - Current

Senior Account Specialist

Ethinos Digital Marketing
12.2022 - 03.2024

Sr. Social Media Specialist

Brew My Idea
11.2020 - 12.2022

Social Media Associate

Togglebytes Technologies
07.2019 - 10.2020

Bachelors of Commerce -

H.R. College of Commerce And Economics
CHAITALI PARMAR