Chaitanya A

Implementing Adobe Launch: Use Adobe Launch to set up and manage tags that collect data from the website, ensuring that they are properly configured and functioning as intended.

Analyzing data: Use Adobe Analytics to analyze the data collected from the website, identifying trends, opportunities for improvement, and areas for optimization.

Reporting: Create reports and dashboards that communicate insights and recommendations to stakeholders, such as website performance metrics and user behavior data.

Collaborating: Collaborate with cross-functional teams, including developers, UX designers, and marketers, to ensure that web analytics implementation is aligned with business goals and objectives.

As a Business Analyst, managing a team of developers and stakeholders is important for successful implementation of Adobe Analytics.

As a digital marketing expert, I have utilized AI tools to enhance my campaigns and drive results. I have experience in using AI-powered chatbots to improve customer engagement and provide personalized experiences.

I have also utilized AI-powered content creation tools to generate high-quality content quickly and efficiently. My expertise in using AI-powered tools has enabled me to optimize campaigns and improve targeting, resulting in increased ROI for multiple organizations.

Additionally, I am committed to staying up-to-date on the latest AI-powered tools and techniques in the industry to continue driving success.

As an analytics manager, I owned and oversaw web analytics activities for JCP Potraits & Life touch.

I collaborated with business teams to understand reporting needs and defined website KPIs while building dashboards to report on traffic and engagement. My efforts drove web and business improvement while managing external agencies.

Developing and executing comprehensive digital marketing strategies that align with the overall business goals and objectives.

Conducting in-depth analysis of website traffic, social media engagement, and other key performance indicators to continually optimize marketing campaigns.

Leading and managing a team of digital marketing specialists to ensure timely execution of campaigns and achievement of performance targets.

Collaborating with cross-functional teams such as product development, sales, and customer service to ensure alignment of marketing efforts with overall business objectives.

Staying up-to-date with the latest trends and best practices in digital marketing and analytics, and using this knowledge to continuously improve the effectiveness of marketing campaigns.

• Gained an in-depth understanding of client’s website architecture, online business model, and

customer goals.

• Drove the strategy, design and execution of Adobe Analytics across the Insurance modules by

engaging with various internal and client stakeholders.

• Recommended best practices to optimally configure & setup Adobe Analytics across the web

properties and liaised with the product, marketing and engineering team to implement the required

changes.

• Designed dashboards to answer key business questions related to user acquisition,

campaigns, user behaviour on the digital properties for marketing and product stakeholders.

• Directed the development and execution of SEO strategies that increased website traffic and improved search engine rankings.

• Conducted regular audits and analysis of website performance and made recommendations for improvement. • Managed a team of SEO specialists to ensure all tasks were completed on time and within budget.

• Stayed up-to-date with industry trends and algorithm updates to ensure SEO strategies remained effective.

• Collaborated with cross-functional teams, including content and web development, to ensure SEO best practices were integrated throughout the website.

As a seasoned manager with extensive experience in digital marketing, I have a diverse set of skills and expertise in lead generation, SEO, social media, and Adobe Analytics. My ability to create and implement successful lead generation campaigns has resulted in increased revenue for multiple organizations. I have a deep understanding of various lead generation techniques, including email marketing, content marketing, and paid advertising, and I am skilled in utilizing data analytics to optimize these campaigns.

In addition to my lead generation expertise, I am also well-versed in digital marketing strategies. I have developed and executed successful digital marketing campaigns across multiple channels, including social media, email, and mobile. My experience in this area has allowed me to stay up-to-date on the latest trends and techniques in the industry, and I always strive to create innovative and effective campaigns that drive results.

As an SEO specialist, I have a deep understanding of search engine algorithms and how to optimize websites for maximum visibility and traffic. I am skilled in conducting keyword research, optimizing on-page content, and building high-quality backlinks. My expertise in this area has resulted in significant increases in organic traffic and improved search engine rankings for multiple organizations.

Social media is another area where I excel as a manager. I have experience managing successful social media accounts for multiple brands, and I am skilled in creating engaging content, building a strong online community, and utilizing social media advertising to drive results. I understand the importance of social media in today's digital landscape, and I am committed to staying up-to-date on the latest trends and best practices in order to create effective social media strategies.

Finally, I am proficient in using Adobe Analytics to track and analyze data from various digital marketing channels. I have experience creating custom reports and dashboards to help organizations better understand their online performance and make data-driven decisions. With my expertise in lead generation, digital marketing, SEO, social media, and data analytics, I am confident in my ability to drive growth and achieve results for any organization.

• Design SEO strategies for client accounts

• Analyze websites and provide well defined technical and marketing strategies for search

engine improvement

• Research targeted keywords as per client requirements

• Create and deliver written recommendations for SEO performance improvements

• Analyze website architecture, link structure, content etc.

• Optimize online marketing and search engine marketing programs for client accounts

• Implement on-page and off-page SEO recommendations for client accounts.

• Assist in the development of SEO standards

• Assist in the development of internal processes

• Monitor overall SEO program success and prepare reports as required

• Communicate internally with team members and supervisors on assign projects