Chaitanya Kumar

As a Senior Digital Strategist at Adobe, specializing in Adobe Products I have consistently driven impactful initiatives and demonstrated a track record of delivering customer value through strategic decision-making.

Key achievements include:

• Led cross-functional teams in designing and standardizing key reports and dashboards, generating actionable insights, and defining data visualization strategies to enable faster decision-making.
• Championed the identification of business objectives, goals, and KPIs, laying the groundwork for robust digital marketing use cases and standardized reporting frameworks.
• Demonstrated exceptional analytical skills in data analysis and hypothesis development, translating complex insights into clear, actionable recommendations and impactful data visualizations.
• Incorporated client insights into presentations featuring strategic narratives and conclusive insights tailored to diverse levels of client leadership, promoting data-driven decision-making across the organization.
• Conducted quantitative and qualitative analyses to formulate value frameworks and insights that propelled clients' businesses forward, leveraging data to drive revenue growth.
• Spearheaded strategy workshops, leveraging digital benchmarking capabilities, industry trends, and customer-journey mapping to provide impactful recommendations and promote best practices in data visualization and reporting design.
• Developed organizational visions and designs encompassing people, processes, and technology, aligning customer teams with strategic goals and ensuring data accuracy and accessibility across the organization.
• Partnered closely with marketing and technical teams to ensure the ingestion of the right data to meet business reporting requirements, overseeing manual data preparation where needed and ensuring alignment with business goals.
• Leveraged Adobe CDP and Adobe Analytics to drive personalized customer experiences across various channels, overseeing the integration of customer data from multiple sources, ensuring data quality, accuracy, and compliance with relevant data privacy regulations.
• Utilized Adobe CDP's segmentation capabilities to define and target specific customer segments, measured the success of customer data strategies through Adobe Analytics, and provided insights and recommendations based on data analysis to optimize future strategies.
• Successfully implemented personalization strategies across marketing campaigns, websites, and other customer touchpoints, directly influencing the achievement of operational goals through data-driven insights and recommendations.

• Established analytics function from ground up, generating data-driven insights for company strategy and initiatives
• Overhauled data presentation to stakeholders through KPIs and dashboards
• Built Marketing Mix and Forecasting capability, integrating into annual planning and budgeting
• Introduced innovative sales incentives design and analytics process, driving double-digit sales improvements
• Created marketing technology and innovation department, spearheading strategy, and execution
• Implemented and refined lead scoring programs established analytics framework for measuring funnel and campaign ROI.

• COE Digital Analytics
• Supported Operations teams with insight generation, cross/up-selling eClerx services, and onboarding new clients
• Conducted training on marketing analytics techniques and tools, ensuring team proficiency
• Collaborated within Digital Analytics Center of Excellence team, facilitating insight generation and storyboarding.

• Utilized Adobe Marketing Cloud tools, Excel, SFDC, and Tableau for reporting and analyzing marketing performance and data
• Partnered with Marketing Insights and Operations teams in APAC, providing insights for decision making
• Led team efforts, performed analyses, and interpreted marketing performance and market data
• Designed, developed, and generated reports measuring marketing performance tied to business results
• Proactively identified gaps and opportunities, communicated recommendations for improved marketing performance
• Developed user-friendly dashboards for high-level business intelligence and user empowerment.

• Analyzed marketing data to provide actionable insights for enhancing marketing excellence
• Overhauled Web Analytics strategy for Netapp.com, integrating self-service analytics model
• Created and maintained solution design documents for web analytics implementation
• Developed and executed reporting for KPIs, ROIs, and user behavior insights
• Analyzed multi-source data streams, suggested optimization strategies
• Improved site content and navigation through consumer site feedback analysis.

• Served as subject matter expert in web/digital data, aiding Target.com and organization in digital insights.

• Analyzed data from digital media streams for Large Enterprise Business, provided recommendations based on business cases.

• Provided Web, SEM, Email, and social media Analytic reports for clients including Century 21, Spa chakra, and others.