Chaitanya Punoju
Hyderabad
Summary
Results-driven Search Marketing Consultant with SEM Thrive, specializing in Google Ads and analytics. Achieved a 300% ROAS improvement through strategic campaign optimization and client collaboration. Proficient in performance analysis and conversion tracking, leveraging strong communication skills to align digital strategies with client goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Search Marketing Consultant
SEM Thrive - Search Marketing Agency
Hyderabad
12.2020 - Current
- Led search marketing for over 200 clients, managing budgets across healthcare, education, finance, and tech.
- Drove ROAS improvements of 40–300% by implementing custom bidding strategies, performance-based ad rotation, and audience segmentation.
- Achieved a 40% lower CPA for multiple healthcare clients through optimized ad scheduling, device targeting, and lead tracking workflows.
- Consulted directly with clients to understand business goals and translated them into effective Google Ads strategies.
- Managed full-funnel ad solutions: Search, Display, YouTube, and Remarketing for both domestic and international markets.
- Built reporting dashboards in Google Looker Studio to track KPIs and share monthly insights with clients.
Google Ads & Analytics Executive
Medicate Consulting
Hyderabad
10.2018 - 12.2020
- Launched and managed Google Ads campaigns for hospitals and diagnostic centers, resulting in a 2.5X increase in monthly inbound leads.
- Handled keyword research, ad copy creation, and landing page testing, improving ad quality scores from 6.5 to 9+.
- Worked closely with clinic owners and marketing heads to align digital ad performance with patient acquisition goals.
- Set up Google Analytics goals and conversion tracking for 50+ websites to ensure accurate attribution.
Education
High School Diploma -
Board of Intermediate Education 12th
Hyderabad01-2015
Board of Secondary Education 10th
Hyderabad01-2011
Skills
- Google Ads (Search, Display, YouTube)
- Campaign structuring and optimization
- Performance analysis and A/B testing
- Conversion tracking and pixel setup
- Smart biddingResponsive search ads
- Google Analytics (GA4) Looker Studio
- Campaign automation and ad extensions
- Landing page strategy and CRO
- Client communication and consultation
- Keyword researchAd copywriting
Affiliations
Social impact: IYDF volunteer work
As part of the Indian Youth Development Foundation (IYDF), I’ve contributed to initiatives that've directly supported over 50 orphanages across Telangana and Andhra Pradesh. Our team helped fulfill daily essential needs, including food, hygiene supplies, educational materials, and basic healthcare kits. This ongoing effort is aimed at improving the quality of life for underprivileged children, and ensuring they receive the dignity, care, and support they deserve
Accomplishments
Awards & Recognition
- Honored by the Indian Youth Development Foundation (IYDF)
Awarded for outstanding contribution towards supporting over 50 orphanages by fulfilling daily needs of children across Telangana. - Recognition by Aadharana Trust, Hyderabad
Received appreciation for dedicated efforts in improving the lives of underprivileged children through donations, field support, and awareness drives.
Certification
- Google Ads – Search Certification (latest)
- Google Ads – measurement certification
- Google Ads – Display Ads certification
- Google Analytics (GA4) certification
- Seo fundamentals certification
Languages
Telugu
First Language
Hindi
Upper Intermediate (B2)
B2
English
Upper Intermediate (B2)
B2
Outside Work: Explorer at Heart, Cook by Passion, Salesman by DNA
- Outside of the digital world, I’m someone who thrives on experiences and human connection I have a deep love for fishing, hiking, and exploring the outdoors, whether it’s a spontaneous trek or a peaceful jungle safari I’m also an animal lover and a proud pet parent to a joyful Labrador who keeps life balanced and full of energy
- Cooking is my creative escape, and I enjoy experimenting in the kitchen just as much as I enjoy experimenting with ad strategies I regularly spend time volunteering at orphanages, helping children not just with daily needs, but also mentoring them in basic life skills and organization—something I find deeply fulfilling
- And yes, I absolutely love sales—it’s not just a skill, it’s in my DNA Building trust, solving real problems, and driving growth for clients is what keeps me excited every single day
Personal Values & Beliefs
- I believe in leading with empathy, staying curious, and giving back at every stage of growth.
Favorite Quote
- Success means nothing if you don’t lift others along the way.
Fun Facts
- I can cook a full 3-course South Indian meal from scratch.
Bucket List Goals
- Publish a guide or eBook on smart Google Ads strategies or Start a blog
References
References available upon request.
Timeline
Search Marketing Consultant
SEM Thrive - Search Marketing Agency
12.2020 - Current
Google Ads & Analytics Executive
Medicate Consulting
10.2018 - 12.2020
High School Diploma -
Board of Intermediate Education 12th
Board of Secondary Education 10th
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