Marketing Professional with over 15 years of successful experience in Strategy and Product Management. Recognized consistently for performance excellence and contributions to success in Electrical industry. Strengths in Product Strategy, Business Plans and Product Management.
§ Study applications & verticals like Data Centre, Hospitals, Hotels Infra etc
§ Prepare and present Business Plans
§ Build partnerships for market access and allied products
§ Map Potential Accessible Market for each segment
§ Identify & prepare a plan to increase potential accessible market by means of product launches, identifying acquisition targets etc
§ Work with each entity in India to prepare a product roadmap
§ Prepare business plan
§ Device Go to Market Strategy
§ Power & Protection From, : For Power & Protection devices (TTA Panels, ACB, MCCB, Controlgear, Capacitors, MCB, RCD, DB, Plug & Socket and OMP) for Legrand & Indoasian brand
§ § Recommend product positioning & pricing
§ Understand market needs from various clients like Consultants, Contractors etc. Interact with them time to time
§ Technical Support to field sales personnel
§ Managing the entire product life cycle from strategic planning to tactical activities
§ Compile comparative statements on price comparisons on quarterly basis and family wise market share data viz a viz competitors on annual basis
§ Co-ordinate with the R&D for specific action plans to eliminate product complaints
§ Close co-ordinate with group for selection of new products as well as modification/improvement of existing products. Collect & furnish information on market, Competition, price comparison, market shares, trends etc.
§ Keep a tab on the competitors activities
§ § Field visits for feedback about product acceptance, quality, objections and suggest corrective action whenever required
§ Conducting market survey for competition analysis and understanding competitor’s market strategies
Partnership & Collaboration
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