CHAITANYA VANI

• Developed and drove regional sales strategy for the assigned product, ensuring profitability and sustained growth in line with organizational objectives.
• Executed targeted sales strategies across multiple verticals, including Builders, Government Projects, Repainting, and Commercial Properties.
• Maintained close coordination with the material, production, and logistics teams to ensure timely and efficient product supply.
• Led, trained, and monitored the performance of sales team members to enhance operational efficiency and ensure achievement of individual and team targets.
• Monitored competitor activities and market trends, responding proactively to changing dynamics.
• Ensured consistent performance by driving key enablers such as pipeline development, new site acquisitions, and contractor management.
• Managed discounts in alignment with the Annual Operating Plan (AOP).
• Supported the team in dispute resolution and managed critical customer engagements effectively.
• Achieved market share expansion by identifying and developing new business opportunities and growth avenues.
• Collaborated with cross-functional teams to align sales initiatives with overall business objectives.

Key Achievements:

• Recognized as Gujarat’s Fastest Growing Region in 2021.
• Awarded for Excellence in Discount Management in 2022.
• Honored with the Best Team in the Country Award for Value Growth in Q1 2023.
• Awarded Best Team in the Country for All-Round Performance in Q1 2024.

• Strategically planned and executed initiatives to achieve sales and business targets as defined in the Annual Operating Plan (AOP) for the assigned geography.
• Provided strong leadership and support to the team during the COVID-19 pandemic, ensuring continuity of operations and team well-being.
• Recruited and onboarded new team members, delivering comprehensive training to enhance their effectiveness and integration.
• Played a pivotal role in securing large and critical projects by offering strategic guidance and operational support.
• Facilitated timely discount approvals and ensured material availability to support uninterrupted business operations.
• Drove consistent team performance by emphasizing key sales enablers such as pipeline development, new site wins, and effective contractor management.

• Responsible for end-to-end operations management across Rajasthan and the Rest of Haryana, ensuring smooth business functioning and alignment with organizational goals.
• Designed trade schemes and conducted material forecasting to align with market demand and sales planning.
• Coordinated effectively with cross-functional teams including Finance, Logistics, Supply Chain, Commercial, and Marketing to ensure seamless operations and service delivery.
• Led regional sales growth by developing new business opportunities, onboarding new customers, expanding into emerging segments, and increasing product penetration within the existing customer base.
• Monitored key business segments and vectors; conducted market surveys to identify potential areas for expansion and strategic initiatives.
• Successfully executed organizational strategies and ensured alignment with broader business objectives within the region.
• Achieved Annual Operating Plan (AOP) targets for the assigned geography by driving disciplined execution and performance focus.

Key Achievements

• Recognized as the first region in the country to place 100% of the market on distribution, setting a benchmark in operational execution.
• Implemented manpower optimization initiatives to enhance efficiency and productivity.
• Controlled operational costs through effective resource management and process improvements.
• Ranked among the top-performing zones in the country in terms of market expansion and Channel Sales Structure (CSS) placement.

• Maximized profitable volume growth, market share, and consumer preference for the brand in the highly competitive markets of South and Central Gujarat.
• Held full responsibility for operations across three key depots: Surat City, Baroda, and Surat Upcountry.
• Drove strategic channel expansion by retaining high-performing partners and scaling the existing channel network through focused engagement and support.

Key Achievements

• Promoted to Sales Manager in January 2014, with expanded responsibilities of managing three depots and reporting directly to the People Manager.
• Achieved a 15% increase in distribution engagement, enhancing market reach and availability.
• Led the successful launch of new products, including WB Satin, VT-DG, and Power Flexx, contributing to product portfolio growth and brand differentiation.
• Spearheaded market expansion initiatives in the Navsari market, unlocking new customer bases and business potential.

• Managed project business across all key verticals in Surat city and South Gujarat, including Builders, Commercial Projects, Repainting, and Government segments.
• Played a key role in driving regional growth — Gujarat was recognized as the fastest growing zone in project business in both 2012 and 2013, with Surat making a significant contribution to this achievement.
• Successfully converted several key builders and contractors from competitors to the Akzo Nobel brand, establishing strong partnerships with reputed groups such as Happy Group, Rajhans Group, Vraj Group, and Sangini Group.
• Strengthened the brand’s presence in a competitive market through targeted engagement, solution selling, and relationship management.

• Drove profitable volume growth, market share, and consumer preference for the brand in the highly competitive Kutch district, where the market leader held over 60% share.
• Consistently achieved YTD and quarterly targets for both brand activations and revenue generation.
• Developed and managed a robust dealer and distributor network, overseeing 24 distributors within the assigned cluster.
• Led acquisition efforts through over 700 retail outlets in the region to meet and exceed sales targets.
• Surpassed Airtel’s sales volume in the same territory from January 2011 onward, elevating Idea to the second position in net additions within the district.
• Successfully launched 3G services in Bhuj and Mandvi, including distributor appointments, sales force training, retailer education, and end-to-end guidance from launch to steady-state operations with consistent monthly target achievement.

• Implemented the company’s marketing plan, including promotional strategies, pricing, product mix, and distribution policies across the assigned zone.
• Ensured effective execution of sales promotion schemes to boost product visibility and consumer engagement.
• Regularly reviewed and strengthened the dealer network for optimal market coverage and ensured timely stock availability through accurate forecasting.
• Led, developed, and motivated officers and sales personnel, driving improvements in individual productivity and overall monthly yield.

Key Achievements

• Achieved significant market share growth in Ahmedabad city during 2009–10, reflecting effective execution and channel management.
• Successfully increased the contribution of emulsion products to the overall sales volume through focused promotion and market education.
• In 2007–08, Sarkhej Depot was recognized as the fastest growing depot in the division, and strategically reduced the dependency on the biggest dealer by 10%, promoting a more balanced channel contribution.

• Provided clear direction and maintained high motivation levels within the sales team to ensure sustained performance.
• Focused on managing critical and high-priority accounts to maximize business opportunities and customer satisfaction.
• Designed monthly sales schemes and closely monitored their effective implementation to drive targeted results.
• Oversaw administrative functions including timely preparation of credit notes, material dispatch, and payment collections to ensure smooth operations.
• Led the Indore branch to become one of the top-performing branches nationwide during the 2004–05 fiscal year.

Key Achievements

• Received the “National Senior Officer Sales Award” in the Dare to Win contest for outstanding sales performance in 2004–05.
• Selected for the Executive Certificate in Advanced Management (ECA) training, a one-year Post Graduate Diploma in Marketing Management (PGDMM) program at a reputed business school.
• Promoted to Sales Supervisor in May 2004, demonstrating rapid career progression.
• Earlier promoted to Officer Sales Level-II in August 2000 in recognition of consistent performance and leadership potential.