CHAITANYA WARANG
Mumbai
Summary
Marketing enthusiast and professional with 12 Years+ of experience across diverse roles in sales, brand building and brand development. I have the most fun at work when I am delivering real consumer and business impact. I thrive in unlocking long term growth by defining a sharp disruptive strategy, identifying consumer problems, and then creating insightful innovations and brilliant execution plans to solve them. I am looking for a high impact role as head of marketing for a D2C business that wants to build an iconic brand in India and take it to the world.
Overview
8
8
years of professional experience
Work History
Global Brand Director Skin Cleansing BPC
Hindustan Unilever Ltd
3 2022 - Current
- In this role, I am leading the post pandemic growth agenda on skin cleansing for South Asia, METR and Southeast Asia as part of BPC India leadership team and PC global leadership team
- Re-invented the new skin cleansing strategy to premumize the portfolio and drive topline faster than market
- Actioned the same in 2024 with multistakeholder teams
- Led 2 most critical category initiatives – NDPE product strategy by region and pivoting brand and communication strategy post pandemic
- Delivered 100% green tested product, communication and packaging across markets
- Responsible for MDM and building freshness and skin health platform globally.
Sr. Global Brand Manager, Lifebuoy
Hindustan Unilever Ltd
05.2019 - 03.2022
- In this role I had the fortune of handling India’s biggest soap brand with iconic legacy in the middle of a covid-19
- The task at hand was to win the cleansing battle during that phase vs well known competitors and save lives by driving right hygiene behavior
- Led innovation, communication and product development for a business footprint of $500 million+ across India, Indonesia and BSPAN and delivered 100% winning mixes by markets
- Led the Unilever covid-19 multistakeholder squad globally as lead PL
- Crafted covid-19 marketing strategy, award winning communications, share gaining business plans and innovations
- Delivered brand growth through million-dollar brand love campaigns, innovations for e-commerce, product improvement and P&L management in hyper-inflation
- Achievements: Lifebuoy/HUL won the covid-19 era, beating all players and becoming the fastest growing soap brand, gaining penetration and shares across lead markets
- Winner of Compass Award and HUL chairman award, highest honors in Unilever for Lifebuoy’s work and performance during covid-19
- Won multiple awards and recognitions including Cannes, D&AD UK and Effie’s for H for hand washing and Unilever’s 1st TikTok campaigns.
Marketing Manager, Closeup India
Hindustan Unilever Ltd
05.2016 - 05.2019
- In this challenging stint, I had to lead the revival of a declining closeup in a fiercely competitive oral care category which saw disruption with entry of Patanjali and an aggressive market leader Colgate further intensifying his game
- Led the overall turnaround plan with a sharp focus on brilliant basics every day
- Diagnosed and recalibrated the ideal 6P by region to take on competition
- Devised a common vision across teams and set right pricing, media and trade ROI benchmarks for driving growth
- Crafted HUL’s 1st music video tie-up with T-Series for “Paas Aao” with a 360 campaign
- Moved the brand to its original personality with a relaunch campaign for urban and rural alike
- Led the brand engagement platform of “First move party” and digital activations across valentines, college re-opening and festivals on social media
- Launched hyperlocal innovations on naturals, mouthwashes and on the go freshness along with savings program to improve overall profitability
- Achievements: Closeup staged a dramatic turnaround with shares, penetration and growth coming back across clusters in India
- Brand grew 6% (2017), 9% (2018) and 10% (2019) after 2 years of decline
- Winner of the BPC brand turnaround of the year 2019, best BPC India digital activation award (2018) and Global best brand engagement award for closeup India.
Area Sales and Customer Development Manager, East Branch
Hindustan Unilever Ltd
05.2016 - 05.2019
- In this leadership stint I was responsible for managing a team of 15 sales professionals, 100+ salesmen and 52 distribution partners to deliver annual growth plans for Kolkata
- Designed a comprehensive sales infrastructure blueprint, channel plans and seamless execution process for sales ecosystem to unlock growth and drive efficiencies
- Led creation of annual and monthly business plans, margins and ROI structure for distributers and retailers in West Bengal, ensured a win win scenario for all stakeholders and HUL
- Launched all big innovations with perfect deployment scores and delivered launch targets consistently
- Managed quarterly sales plans with cross functional teams
- Co-created micro marketing plans with brand teams
- Achievements: Winner ASM of the year, execution powerhouse area and best performing team for back-to-back for 2014 and 2015 as fastest growing area
- Sustained as 2nd fastest growing area in 2016
- Featured in CEO’s top performing areas for 8 out of 12 quarters in the ASM stint.
Education
MBA - undefined
JAMNALAL BAJAI INSTITUE OF MANAGEMENT STUDIES
BBA in Finance & Economics - undefined
SIES MUMBAI
Skills
Building and growing Iconic Brands, by uncovering deep consumer insights
Crafting Brand positioning, advertising, design and innovation with high impact
Handling P&Ls, from 1000 cr to 3000 cr, playing across all business levers
Media and campaigns, Go-to-market channel strategies and portfolio play
Leading complex projects with multistakeholder teams for new launches etc
Extracurriculars
- Winner of Most Valuable Player -Basketball Mumbai Division (2006).
- Member Youth for equality NGO forum for education related issues.
- Curious and keen follower of sports, travel, geopolitics, stock markets and astrophysics amongst others.
Timeline
Sr. Global Brand Manager, Lifebuoy
Hindustan Unilever Ltd
05.2019 - 03.2022
Marketing Manager, Closeup India
Hindustan Unilever Ltd
05.2016 - 05.2019
Area Sales and Customer Development Manager, East Branch
Hindustan Unilever Ltd
05.2016 - 05.2019
Global Brand Director Skin Cleansing BPC
Hindustan Unilever Ltd
3 2022 - Current
MBA - undefined
JAMNALAL BAJAI INSTITUE OF MANAGEMENT STUDIES
BBA in Finance & Economics - undefined
SIES MUMBAI