CHAITRA H S
Bengaluru
Summary
Digital marketing professional with 6+ years of experience in demand generation, paid media, and marketing automation. Skilled in managing multi-channel campaigns to increase lead generation and brand awareness. Strong in tracking performance metrics, A/B testing, and optimizing marketing strategies.
Overview
6
6
years of professional experience
Work History
Associate Marketing Manager
IntouchCX
01.2024 - Current
- Led Retail and Digital Commerce ecosystem, managing monthly campaigns across paid media, email, and social platforms to enhance brand visibility and drive qualified leads.
- Executed multi-channel marketing strategies for various ecosystems, engaging target audiences and generating consistent lead flow.
- Implemented demand generation strategies that resulted in pipeline growth.
- Planned and executed content marketing campaigns, including blog posts, case studies, and digital advertisements.
- Managed targeted email campaigns while analyzing performance metrics for continuous improvement.
- Optimized B2B paid advertising across Demandbase, Google Ads, LinkedIn Ads, and Meta to maximize reach.
- Tracked key KPIs and delivered performance reports with actionable insights to stakeholders.
- Collaborated cross-functionally with Sales, Brand & Comms, and Design teams to ensure alignment in marketing efforts.
Digital Marketing Specialist
IntouchCX
01.2019 - 12.2023
- Worked closely with the Marketing Director to drive demand generation through strategic digital marketing initiatives across paid media, email, and web.
- Plan and execute targeted ad campaigns aligned with brand guidelines.
- Write persuasive copy for ads, emails, and landing pages.
- Create visually engaging ad creatives using Canva to support campaign objectives.
- Manage end-to-end email marketing campaigns to generate and nurture leads.
- Track and optimize campaign performance across platforms like Salesforce, HubSpot, and Demandbase.
- Analyze ROI and deliver insights to enhance future marketing efforts.
- Maintain and audit lead data to ensure quality and alignment with sales goals.
Education
Bachelor of Engineering - Electronics and Communications Engineering
Visvesvaraya Technological University
01.2017
Pre-University - PCME (Physics, Chemistry, Mathematics, Electronics)
Vijaya Composite Pre-University College
05.2013
Skills
- Demand Generation
- B2B Marketing
- PPC
- Cross-team Collaboration
- Campaign management
- Marketing automation
- Strategic planning
- Problem-solving abilities
- Attention to detail
- Adaptability and flexibility
- HubSpot
- Canva
Accomplishments
- Ad Optimization - Reduced CPC by 30% and increased CTR by 133% through optimized bidding strategies, campaign optimizations and keyword adjustments
- Marketing Automation - Implemented HubSpot workflow automations to reduce manual email marketing efforts
Timeline
Associate Marketing Manager
IntouchCX
01.2024 - Current
Digital Marketing Specialist
IntouchCX
01.2019 - 12.2023
Pre-University - PCME (Physics, Chemistry, Mathematics, Electronics)
Vijaya Composite Pre-University College
Bachelor of Engineering - Electronics and Communications Engineering
Visvesvaraya Technological University
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