Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

CHAITRA KRISHNA

Bengaluru

Summary

Results-driven Digital Marketing Specialist with 8+ years of experience helping businesses grow through strategic digital marketing, SEO, and the implementation of tracking tags. Proven expertise across diverse industries, including IT, e-commerce, and finance, crafting data-driven campaigns and user-first digital experiences. Skilled in Adobe Analytics, GTM, SEO/SEM, and marketing automation tools. Passionate about turning insights into action, optimizing performance, and driving measurable impact through creative, customer-centric solutions. Innovative Digital Marketing Strategist known for high productivity and efficient task completion. Specialize in SEO, content strategy, and social media marketing, bringing websites to the forefront of digital presence. Excel in time management, adaptability, and strategic planning, ensuring seamless execution of marketing campaigns that resonate with target audiences. Possess strong problem-solving skills to navigate complex digital landscapes and drive brand growth.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Digital Marketing Strategist

Social Wolf
Bangalore
04.2019 - Current
  • Developed conversion tracking strategies with GTM and Adobe Data Collection to enhance marketing attribution.
  • Led digital marketing strategies, including branding, content, SEO, SEM, and social media promotion.
  • Oversaw deployment of Meta Conversion API and Google Enhanced Conversions for seamless integration.
  • Managed a team of marketing professionals to ensure effective campaign execution and upskilling.
  • Optimized paid ad campaigns on Google Ads and Facebook Ads for maximum reach and conversions.
  • Analyzed live campaign performance using Google Analytics and Adobe Analytics to identify key insights.
  • Conducted QA testing for data flow validation between platforms and accurate reporting.
  • Created engaging, on-brand content for websites and social media channels.

Account Executive

Yellowhammer Interactive
Bangalore
05.2018 - 03.2019
  • Spearheaded digital marketing projects for hospitals and e-commerce sectors to enhance visibility.
  • Collaborated with clients to create and implement customized digital strategies focused on organic lead generation through SEO.
  • Managed international clients by tailoring SEO campaigns to regional objectives, increasing global presence.
  • Executed targeted Facebook Ads campaigns, driving quality leads and boosting conversion rates.
  • Received 'Star of the Month' award in September 2018 for exceptional performance.
  • Demonstrated analytical skills and strategic planning to achieve measurable results in campaigns.
  • Contributed to client growth through technical SEO, performance marketing, and ongoing optimization efforts.

Digital Marketing Trainee

Omkar Software Pvt. Ltd
Bengaluru
12.2016 - 12.2017
  • Crafted tailored content strategies for Foodzu and Omkarsoft to enhance digital growth.
  • Curated and created engaging content for Foodzu, boosting visibility and online presence.
  • Managed social media channels for both brands, increasing brand awareness and community engagement.
  • Optimized on-page SEO for Foodzu, improving search engine rankings and website performance.
  • Gained comprehensive experience in content creation, social media marketing, and SEO fundamentals.

Education

Bachelor of Education - BE - Electrical, Electronics and Communications Engineering

G S S S Institute of Engineering & Technology for Women
MYSORE
01.2014

Skills

  • Web and analytics platforms: Adobe Experience Manager (AEM), Adobe Analytics, Adobe Data Collection, Google Analytics, Google Tag Manager, Facebook Ads, and Google Ads
  • SEO tools: Ahrefs, Clearscope, SEMrush, Moz, Google Search Console, Ubersuggest, Majestic, and Screaming Frog
  • Marketing automation and CRM: Adespresso, HubSpot, Mailchimp, Zapier, Sprinklr, Microsoft Clarity
  • Reporting tools: Power BI and Google Looker Studio

Certification

  • AI-powered performance ads certification - Google Digital Academy
  • Google Ads - Measurement Certification - Google Digital Academy
  • Social media marketing - HubSpot Academy
  • Prompt engineering for ChatGPT - Vanderbilt University
  • Digital marketing - HubSpot Academy
  • Google Analytics Individual Qualification - Google Digital Academy
  • Technical SEO course with Bastian Grimm, Semrush
  • Adobe Analytics - Elegant IT Services

Timeline

Digital Marketing Strategist

Social Wolf
04.2019 - Current

Account Executive

Yellowhammer Interactive
05.2018 - 03.2019

Digital Marketing Trainee

Omkar Software Pvt. Ltd
12.2016 - 12.2017

Bachelor of Education - BE - Electrical, Electronics and Communications Engineering

G S S S Institute of Engineering & Technology for Women

Similar Profiles

CREATE PROFILE
CHAITRA KRISHNA