Chakradhar Reddy
Head Of Product - Ecommerce
Bangalore
Summary
Experienced Product leader with over 9+ years of experience in Ecommerce Industry with reputation for resolving problems and improving customer satisfaction.
B2C | D2C | Omni-channel | UIUX | Operations | B2B | SAAS
Overview
11
11
years of professional experience
8
8
years of post-secondary education
Work History
Head of Product
Health and Glow Ltd
Bangalore
03.2022 - Current
- Setup product teams and mentor on driving roadmap Create objectives, strategies and apply data to help inform and make business decision
- Lead/support/coordinate relationships with web design/development agencies Identify product gaps, process improvements, and solutions
- Leading Personalization Initiative through Skin and Hair expert based recommendation across brand digital
- Working on Omni Initiatives on bringing unified experiences across.
Lead Product Manager
Page Industries Ltd, Jockey & Speedo
Bangalore
07.2018 - 02.2022
- Oversaw team of product and design by mentoring them to achieve them set tasks.
- Managed product portfolio of Warehouse Management System, Order Management System, multi-channel integrations (marketplaces), CRM and CMS for both Jockey and Speedo
- Rules based recommendation engine at varied placed in website increased conversion by 40%.
- Enabled category team for publishing A+ content on platform to increase discoverability which helped in increasing conversions by 60%.
- Work on cross-functional initiatives to improve multiple business metrics, multi-store initiatives (international).
- Established new revenue streams with gift cards and Voucher, contributing to more than 20% of digital business.
- Conceptualized and deployed Unified inventory model for all B2C Channels led to 50% increase in fill rate and Y-o-Y soles grew 100%.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies
Product Manager
Mast Global, L Brands
Bengaluru
02.2018 - 07.2018
- Function as the Product Owner for the Victoria's Secret E-Commerce platform, drive scrum ceremonies between India and US teams - daily standup, sprint planning/retrospective, backlog/defect grooming & maintain the backlog with.
- Developed product documentation to communicate upcoming features and products to internal teams.
- Prioritized roadmap in order to achieve product goals and metrics
- Part of Order Management Migrations from legacy system to Omni based Manhattan which could handle integrated inventory with Hyper local deliveries.
Head of Product, Co-Founder
OYEKITCHEN.COM
Bangalore
04.2014 - 06.2018
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Achieved 100% Y-o-Y growth in revenue by expanding product capabilities introducing vendor panels.
- Created platform and program (local queens) for women in rural to register as a seller identifying & fulfilling the demands in neighborhood contributing to 50% Y-o-Y growth.
- Launched and expanded Franchising and Omni channel sales with Unified tech driven integration across channel reducing inventory cost by 40% cross locations.
- Established new revenue streams through white label and also by distribution via B2B channels
- Networked with other businesses and customers to increase sales opportunities and contacts
Co-Founder
Technopro Consulting LLP
08.2016 - 02.2018
- Worked on Product and Business Model Innovation for organizations in Retail, HR, Education domains.
- Delivered more than 12 + Ecommerce Products across varied Industries.
- Understand Business needs, help development and design team with Solutions
- Investigated and corrected or escalated project problems.
- Collaborated with teams to define, strategize and implement marketing and web strategies.
- Maintained P&L and shouldered corporate fiscal responsibility.
Process Consultant
HCL Technologies
Noida
05.2013 - 03.2014
- Define workflows in ITIL tool for Customizations based in Project scope.
- Head team from initiation, development to production for process changes in ticketing tool following ITIL guidelines. Create Use cases and train client on tool and processes.
- Developed documentation, diagrams and specifications to meet project requirements and regulatory standards.
- Dealt with more than 30 Projects during that period.
- Developed documentation, diagrams and specifications to meet project requirements and regulatory standards
Education
PGPpro - Marketing | Strategy
Indian School of Business (ISB)
Hyderabad 01.2022 - 06.2023
APSL - Strategy Management
IIM
Lucknow 01.2020 - 02.2021
MBA - Operations Management
Alliance University
Bengaluru 08.2011 - 05.2013
B.Tech - Computer Science
JNTU
Kakinada 09.2007 - 04.2011
Certified Scrum Product Owner(CSPO) - Product Managment
Scrum Alliance
Bengaluru 06.2018 -
Product Management Certified -
Upgrad
Bengaluru 04.2001 -
Timeline
Head of Product
Health and Glow Ltd
03.2022 - Current
PGPpro - Marketing | Strategy
Indian School of Business (ISB)
01.2022 - 06.2023
APSL - Strategy Management
IIM
01.2020 - 02.2021
Lead Product Manager
Page Industries Ltd, Jockey & Speedo
07.2018 - 02.2022
Certified Scrum Product Owner(CSPO) - Product Managment
Scrum Alliance
06.2018 -
Product Manager
Mast Global, L Brands
02.2018 - 07.2018
Co-Founder
Technopro Consulting LLP
08.2016 - 02.2018
Head of Product, Co-Founder
OYEKITCHEN.COM
04.2014 - 06.2018
Process Consultant
HCL Technologies
05.2013 - 03.2014
MBA - Operations Management
Alliance University
08.2011 - 05.2013
B.Tech - Computer Science
JNTU
09.2007 - 04.2011
Product Management Certified -
Upgrad
04.2001 -