Chakradhar Reddy
Consultant - CI & Market Research
Bengaluru
Summary
Data-driven market research and competitive intelligence professional with ~8 years of oncology experience, currently leading global CI delivery at Eli Lilly. Supports brand strategy for key assets including Jaypirca, Verzenio, Inluriyo, and pipeline programs. Expertise spans disease landscaping, forecasting, launch strategy, clinical and regulatory intelligence, and global market dynamics. Known for translating complex data into executive-ready insights, building structured CI frameworks, and enabling strategic decision-making. Strong focus on AI-driven workflow optimization to enhance efficiency and prioritize high-impact insights.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Consultant — Market Research
ELI LILLY INDIA
09.2023 - Current
- Led planning and delivery of Market Intelligence (MI) and Competitive Intelligence (CI) solutions for global oncology franchises, ensuring disease- and indication-driven outputs tailored for brand teams and senior leadership.
- Led successful brand strategy and planning initiatives for key oncology assets, including Jaypirca, Verzenio, and Inluriyo, along with pipeline products in clinical development.
- Developed and implemented a structured CI framework (clinical, regulatory, market, scientific, strategic, cross-cutting intelligence) to enhance consistency and clarity across insights generation.
- Translated complex primary and secondary research into executive-ready narratives, combining analytical depth with clear, actionable recommendations.
- Strengthened workflow discipline (intake → feasibility → scope lock → synthesis), reducing variability and rework while maintaining human-in-the-loop governance.
- Enabled near real-time competitive tracking by integrating live data sources and accelerating refresh cycles to meet evolving stakeholder needs.
- Led promotional intelligence analysis in oncology, tracking brand and competitor HCP engagement, messaging shifts, and claim evolution to inform quarterly prioritization and brand strategy.
- Incorporated social listening and congress-based insights, synthesizing HCP sentiment and emerging themes into concise leadership summaries.
- Led AI-driven initiatives to optimize workflows, achieving ~50% reduction in turnaround time for standard and recurring deliverables.
- Drove adoption of AI in day-to-day operations by automating routine workflows, reducing manual effort, and enabling greater focus on high-value strategic insights.
Healthcare Research & Data Analyst - China In-Depth
CLARIVATE
08.2022 - 08.2023
- Conducted comprehensive oncology and multi-indication disease landscaping in China, covering market size, growth drivers, competitive landscape, and regulatory environment.
- Developed and implemented forecasting models using statistical techniques to support market and opportunity sizing.
- Translated analytical insights into actionable business recommendations through collaboration with cross-functional teams.
- Strong expertise in the China pharmaceutical market, including regulatory pathways and frameworks such as CSCO guidelines, NRDL listing, and VBP policies.
- Designed and refined structured PMR survey questionnaires and qualitative discussion guides for face-to-face stakeholder interviews.
- Utilized Clarivate Cortellis database for competitive intelligence and pipeline tracking.
- Served as subject matter expert across key disease areas including colorectal cancer, gastric cancer, and bladder cancer.
Analyst - Oncology and Thought Leadership
IQVIA
05.2021 - 08.2022
- Strong understanding of oncology therapy areas, including key stakeholders across patients, healthcare professionals (HCPs), and payers.
- Supported launch strategy development and execution for niche regional markets, contributing to successful market entry and early growth positioning.
- Developed comprehensive oncology landscape reports covering epidemiology, treatment landscape, competitive benchmarking, pipeline analysis, and launch timelines.
- Applied deep understanding of the oncology commercial lifecycle, including patient journey mapping and treatment algorithm evolution.
- Conducted advanced market assessments using IQVIA Oncology Dynamics to derive real-world prescribing and treatment insights.
- Performed prescription and treatment pattern analysis to understand therapy selection, switching behavior, and physician preferences/satisfaction.
Executive Analyst
WISSEN INFOTECH (IQVIA CONTRACT)
11.2020 - 05.2021
Research Analyst
ONCOFOCUS SOLUTIONS
08.2018 - 11.2020
- Conducted global pharmaceutical market analysis with a strong focus on oncology, evaluating market size, dynamics, and competitive landscape.
- Performed integrated competitive intelligence and therapeutic area assessments to identify key trends, gaps, and strategic opportunities.
- Analyzed clinical trial data across major registries (ClinicalTrials.gov, ICTRP, EudraCT, ChiCTR), including trial design, phase, therapy line, interventions, and outcomes.
- Leveraged SEER epidemiology data to generate disease burden and outcome-based insights supporting strategic decision-making.
- Assessed regulatory landscapes across FDA and EMA, including tracking of Fast Track and Orphan Drug designations to inform competitive positioning.
- Developed end-to-end intelligence assets including product, company, pipeline, and line-of-therapy landscapes for oncology indications.
- Synthesized scientific literature (PubMed, Cochrane) and key oncology congresses (ASCO, ESMO, AACR, ASH) into actionable insights for stakeholders.
- Translated complex clinical and market data into structured, decision-ready outputs and supported stakeholder reporting and communications.
Education
BACHELOR OF TECHNOLOGY - Human and Medical Genetics
PRIST University
Thanjavur 06.2014 - 07.2018
Skills
CLINICAL PIPELINE ANALYSIS
SECONDARY MARKET RESEARCH
PRIMARY MARKET RESEARCH
COMPETITIVE INTELLIGENCE
CONFERENCE ANALYTICS
PROMOTIONAL ANALYSIS
SOCIAL MEDIA ANALYSIS
ADVANCED EXCEL
POWER BI
GEN AI/AGENTIC FLOWS
SOCIAL LINKS
LinkedIn: https://www.linkedin.com/in/chakradhar-reddy-84a417b4/
Timeline
Consultant — Market Research
ELI LILLY INDIA
09.2023 - Current
Healthcare Research & Data Analyst - China In-Depth
CLARIVATE
08.2022 - 08.2023
Analyst - Oncology and Thought Leadership
IQVIA
05.2021 - 08.2022
Executive Analyst
WISSEN INFOTECH (IQVIA CONTRACT)
11.2020 - 05.2021
Research Analyst
ONCOFOCUS SOLUTIONS
08.2018 - 11.2020
BACHELOR OF TECHNOLOGY - Human and Medical Genetics
PRIST University
06.2014 - 07.2018