Hi, I’m
CHAKRAVARTHI ANNAM
Hyderabad
Summary
I am an experienced digital marketer with over 9 years of proven success in driving brand growth and generating leads. I possess expertise in SEO, SEM, email marketing, content marketing, and social media marketing. My strong analytical skills have enabled collaborative efforts to develop innovative strategies that stay ahead of industry trends, ultimately enhancing revenue and client engagement.
Overview
9
years of professional experience
1
Certification
Work History
Apollo Specialty Hospitals
Deputy Manager - Digital Marketing
07.2024 - Current
Job overview
- Managed Google Ads & Meta Ads campaigns with 50L budget per month, achieving 200% ROI and a 40% boost in online appointments and 25% growth in inquiries for specialized services
- Led an SEO overhaul, increasing organic traffic by 50% and securing top 3 rankings for 15+ high-traffic keywords
- Utilized Google Analytics to track and optimize campaigns, resulting in a 20% increase in conversion rates and improved campaign performance
- Optimized paid ads, reducing CPL by 30% and improving ad efficiency by 50%
- Automated lead nurturing via CRM, driving a 20% increase in patient referrals and 15% more repeat consultations
- Improved team efficiency by streamlining processes and implementing innovative management strategies.
- Collaborated with cross-functional teams to drive business growth and achieve corporate objectives.
Wisestep (Avance Consulting Services)
Marketing Specialist
03.2022 - 06.2024
Job overview
- Managed and optimized Ad campaigns, resulting in a 35% YoY increase in conversions and 1.5x ROl
- Oversaw paid channels with a yearly budget of 5 Cr, including retargeting campaigns
- Guided SEO and blog optimizations, achieving a 25% YoY increase in sign-ups
- Monitored key performance metrics on a regular basis and provided strategic insights to top management, facilitating informed decision-making and driving business growth
- Performed conversion rate optimization (CRO) and drove data-driven marketing spend decisions, resulting in improved campaign performance and increased revenue
MSys Technologies
Consultant
08.2020 - 03.2022
Job overview
- Evaluated current marketing strategy to discover new ways to engage existing customers and attract new ones
- Implemented improvements in SEO, social media, email marketing, and website design
- Coordinate content platforms including website landing pages and blogs
- Partnered with other departments to align advertising campaigns with overall objectives
- Created and managed landing pages and conversion tracking tools like Google Analytics
- Generated detailed reports on campaign results and provided recommendations for future campaigns
Totem Advertising and PR
Digital Marketing Web Developer
05.2018 - 07.2020
Job overview
- Lead digital acquisition campaigns (AdWords, Facebook, Instagram, LinkedIn), managing PPC strategy across multiple sites
- Developed long & short-term roadmaps for PPC, conduct A/B tests, and optimize ad copy & landing pages
- Managed ads on social platforms (Twitter, Facebook), establishing and growing marketing channels
- Quickly adapted strategies based on KPls, optimizing pages and content for improved performance
- Resolved technical issues promptly, ensuring minimal disruption to website performance and user satisfaction.
- Adhered to SEO best practices while designing sites.
Sweet Digital
Digital Marketing Analyst
11.2015 - 04.2018
Job overview
- Executed website redesign, enhanced brand consistency, and optimized SEO to boost traffic
- Managed efficient PPC campaigns via Google AdWords, focusing on conversions with remarketing
- Conducted Google AdWords audits, optimized campaigns, and integrated strategies with business goals
- Analyzed traffic trends and campaign success using Google Analytics
- Collaborated with tech teams to optimize content, identify SEO issues, and implement landing page optimizations
- Managed Google AdWords campaigns, improving overall click-through rate and cost per acquisition.
Education
Ellenki Engineering College
M.TECH from Computer Science And Engineering
11.2014
Skills
- Google AdWords (PPC)
- Search Engine Optimization (SEO)
- Google Analytics
- Google Tag Manager
- Looker Studio
- Social Media Marketing
- Meta Ads
- LinkedIn Ads
- Email Marketing
- Marketing Automation
- Brand Development
- Market Analysis
- Campaign Management
- Content Marketing
- Wordpress
- HTML
- CSS
- JavaScript
- Competitor Analysis
- Landing Page Optimization
- Bid Management
- A/B Testing
- Conversion rate Optimization (CRO)
Certification
- Google Analytics
- Google Ads Search
- Google Ads Display
- Email Marketing
Additional Information
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Timeline
Deputy Manager - Digital Marketing
Apollo Specialty Hospitals
07.2024 - Current
Marketing Specialist
Wisestep (Avance Consulting Services)
03.2022 - 06.2024
Consultant
MSys Technologies
08.2020 - 03.2022
Digital Marketing Web Developer
Totem Advertising and PR
05.2018 - 07.2020
Digital Marketing Analyst
Sweet Digital
11.2015 - 04.2018
Ellenki Engineering College
M.TECH from Computer Science And Engineering
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