CHAMKOUR SINGH
Area Manager
New Delhi
Summary
Area Manager guiding store performance, staffing plans, and compliance across a retail territory in Delhi NCR. Turns sales trends, customer feedback, and audit results into action plans that improve productivity, service quality, and operating discipline. Strengthens managers through coaching, KPI reviews, and store visits that keep execution consistent across locations.
Improving stock control, expense monitoring, staff training, and merchandising standards across high-volume footwear apparel stores. Uses sales analysis and compliance checks to support profitability, consistent customer experience, and clean execution on the shop floor. Brings a strong focus on operational discipline, promotion rollout, and performance management.
Overview
3
3
Languages
2
2
Certifications
16
16
years of professional experience
Work History
Area Manager
Puma & Skechers (Velvet Loft Private Limited)
02.2026 - Current
- Overseeing athleisure division featuring Puma & Skechers exclusive store.
- Streamlined store operations and enhanced internal efficiencies since joining
- Created SOPs for partner in line with brand for smooth operations.
- Spearheading seasonal buying for Skechers.
- Successfully managing brand team and partners in line with shared goals.
- Led training programs for staff, fostering a culture of excellence and performance improvement.
- Analyzed market trends to inform strategic decisions and align store objectives with company goals.
Store Manager
Adidas India Marketing Pvt. Ltd.
02.2022 - 02.2026
- Successfully manage two stores in Mohali since September 2024.
- Drive exceptional customer service and operational excellence.
- Received the Rise Award for Best Store in 2023.
- Achieved 50.27 Lakhs in Out of Store Sales business in Q1 2025.
- Highest ever PP Audit scores (98.7%) pan india & EM in 2024.
- Develop merchandising strategies, manage stock control, and monitor expenses.
- Train and develop 2 staff for the next role in 2022 & 2023.
- Maintain high visual merchandising standards and create engaging in-store experiences.
- Analyze sales data to identify improvement opportunities and enhance profitability.
- Implement staff performance metrics and conduct regular training sessions.
- Lead promotional campaigns to boost customer engagement and drive sales.
Cluster Manager
Adidas (Sammati Enterprises)
12.2020 - 02.2022
- Managed operations for five stores in Chandigarh tricity, ensuring compliance with all relevant regulations.
- Ensured adherence to legislation and guidelines governing cluster operations across all locations.
- Prepared reports on performance, budgeting, staffing levels, resource allocation and other related matters for senior management.
- Promoted collaboration between different teams by encouraging knowledge sharing among employees.
- Assessed customer feedback data from surveys and used it to inform decision-making in relation to service delivery improvements.
- Coordinated resources across the cluster to ensure efficient delivery of services.
- Provided guidance and support to staff on operational procedures, policies and processes.
- Implemented strategies to improve productivity, efficiency and quality of service delivery in the cluster.
- Analyzed data regularly to evaluate trends or changes that could impact on service delivery or operations within the cluster.
Store Manager
Adidas (Sammati Enterprises)
07.2018 - 12.2020
- Achieved store growth during challenging 2020, outperforming market trends amid pandemic.
- Optimized customer service and staff productivity through effective resource planning.
- Delivered comprehensive training on customer service and product knowledge to enhance team performance.
- Developed action plans from mystery shopping feedback to drive continuous improvement.
- Monitored sales metrics and controlled expenses to ensure financial performance.
Showroom Manager
GANT (Arvind Lifestyle Brands Ltd.)
01.2018 - 06.2018
- Drove exceptional customer service and operational excellence in retail environment.
- Managed merchandising strategies, stock control, and expense monitoring.
- Trained and developed staff to foster a customer-centric culture.
- Analyzed sales data to identify opportunities for improvement.
- Maintained high standards of visual merchandising and engaging in-store experiences.
Store Manager
Skechers (Apparel Group)
01.2016 - 01.2018
- Fostered a multicultural work environment by adapting to diverse working styles, enhancing team dynamics.
- Maintained exemplary visual merchandising standards across all retail and non-retail areas.
- Developed targeted staff training programs that improved team performance and customer engagement.
- Analyzed sales data to forecast trends, optimizing staffing and inventory management decisions.
- Coordinated promotional events and seasonal displays to maximize customer attraction and drive sales.
Supervisor
Marks & Spencer
07.2013 - 11.2015
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
- Ensured compliance with merchandising guidelines for window and in-store displays.
- Developed staffing rosters and forecasts aligned with seasonal peaks and promotional events.
- Trained staff in customer service excellence and operational procedures.
- Monitored stock levels and implemented effective stock control measures.
- Resolved conflicts among team members promptly, maintaining a harmonious working environment conducive to productivity.
Sales Associate/Floor Manager
Adidas (Unisex Agencies)
07.2010 - 06.2013
- Built relationships with customers to encourage repeat business.
- Solved customer challenges by offering relevant products and services.
- Achieved monthly sales targets consistently by implementing effective sales strategies and maintaining a high level of product knowledge.
- Assessed customer needs and utilized suggestive selling techniques to drive sales.
Education
Bachelor of Arts - Humanities
Eastern Institute For Integrated Learning in Management
Amritsar03-2012
MBA - Marketing
Chandigarh University
Kharar, Mohali 04.2001 -
Skills
- Retail operations management
- Retail inventory management
- Visual merchandising
- Compliance management
- Store audit management
- Sales performance analysis
- Staff training & development
- Workforce planning
- Promotional campaign coordination
- Customer experience management
Certification
Harvard Certification (Decision Making)
Timeline
Area Manager
Puma & Skechers (Velvet Loft Private Limited)
02.2026 - Current
Store Manager
Adidas India Marketing Pvt. Ltd.
02.2022 - 02.2026
Cluster Manager
Adidas (Sammati Enterprises)
12.2020 - 02.2022
Store Manager
Adidas (Sammati Enterprises)
07.2018 - 12.2020
Showroom Manager
GANT (Arvind Lifestyle Brands Ltd.)
01.2018 - 06.2018
Store Manager
Skechers (Apparel Group)
01.2016 - 01.2018
Supervisor
Marks & Spencer
07.2013 - 11.2015
Sales Associate/Floor Manager
Adidas (Unisex Agencies)
07.2010 - 06.2013
MBA - Marketing
Chandigarh University
04.2001 -
Bachelor of Arts - Humanities
Eastern Institute For Integrated Learning in Management
REWARDS & RECOGNITIONS
- Supervisor of the Quarter, Amritsar - January 2014, Marks & Spencer
- Supervisor of the Year, Amritsar - 2014, Marks & Spencer
- Best Store in Digital Sales, Chandigarh - July 2020, Adidas
- Torch Bearer Award, Adidas Rise Awards, Best Store of the Year, Mohali - 2023, Adidas