Chanchal Kumar
JAIPUR
Summary
Dynamic sales and marketing leader with expertise in channel and team management, successfully driving growth and brand development for companies such as Vitero Tiles, Nitco Tile, and Somany Ceramic. Achieved record sales in Rajasthan for Nitco Ltd. through innovative strategic planning and effective key account management. Proficient in business development and personnel management, consistently surpassing targets with creative strategies.
Overview
18
18
years of professional experience
Work History
Regional Manager Sales
Vitero Tiles (Aparna Enterprises Limited)
JAIPUR
01.2023 - Current
- Spearheading diverse leadership functions with the aim of delivering positive outcomes in terms of growth, revenue, and market share.
- Proficient in sales projections, budgets, cost-control systems, and standardized procedures designed for stable operations and bottom-line profits.
- Strategic leader with capabilities in accelerating growth and improving profits
- Notable success in driving new business by streamlining dealer networks, channel, project, Government and institutional sales, implementing product launches & providing trainings with a focus of delivering ROI for a positive business flow
- Possess excellent business and project management expertise with excellent planning, execution and resource balancing skills
- Launched new tile brand in Rajasthan with short-term success.
Regional Manager –Sales and Marketing
Nitco Ltd.
10.2019 - 01.2024
- Looking after the operations related to Channel sales/Distribution Network/Sub dealer Sales/Project sales of the entire Rajasthan market
- Directing efforts towards the network development of Distributors, Dealers and Sub Dealers
- Tracking secondary sales for brand establishment (Tiles)
- Organizing meetings with the Distributors/Retailers/Contractor/Architects/Government Officers/Engineers etc
- For product development and to know new market demand
- Conducting the influencers meet like Government Engineers/Contractors/Architects to spread the technicality of the Product
- Developing strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company’s strategic plans with a team of 7 members for business worth INR 20 Crores
- Established Nitco Ltd
- In the entire Rajasthan by doing placements and created brand awareness
- Administered the special order of projects and approvals
- Appointed 2 Distributors/ 35 Dealers/30 Sub Dealers/ 10 Franchises store
- Organised large scale events in the designated territories
- Achieved/exceeded monthly sales targets and gross profit quota by identifying, prospecting and qualifying new customers and selling through strategic partners
- All time Highest sale in Rajasthan Nitco History
Sr. Area Sales Manager–Sales & Marketing/Business Development
Somany Ceramics Ltd.
07.2013 - 10.2019
- Looking after the operations related to Channel sales / Distribution Network / Sub dealer Sales/Project sales of the entire Rajasthan market
- Directing efforts towards the network development of Distributors, Dealers & Sub Dealers
- Tracking secondary sales for brand establishment (Bathware)
- Organizing meetings with the Distributors/ Retailers/ Contractor/Architects/Government Officers/ Engineers etc
- For product development and to know new market demand
- Conducting the influencers meet like Government Engineers/Contractors/Architects to spread the technicality of the Product
- Leading a team of sales personal including R1 and R2
- Established Somany Bathware in the entire Rajasthan by doing placements and created brand awareness
- Administered the special order of projects and approvals
- Appointed 5 Distributors/ 8 Dealers/150 Sub Dealers
- Organized large scale events in the designated territories
- Consistently achieved the designated sales targets on a quarterly basis
Sr. Sales Executive
Parry ware (Roca Bathroom Pvt. Ltd.)
04.2011 - 06.2013
- Looking after the operations related to channel sales, distribution and dealer management
- Responsible for building a network of working relationship with team, dealers and distributors
- Close working with interior designers, Architects, Fabricators to get the product approved along with the Team
- Organizing meetings with the Retailers/Architects/Fabricators for product development and to know new market demand
- Accountable for primary & secondary sales operations and retail network development
- Developing network of dealers and sub dealers and projects
- Planning and implementing schemes & sales promotional activities
- Responsible for organizing market research efforts as part of key sales strategies
- Appointed 2 Distributors/ 3 Dealers/35 Sub Dealers
- Consistently achieved the designated sales targets on a quarterly basis
- Looking after a turnover of Rs
- 4 crores
Sales Executive (Sales & Marketing)
Many Local Brands Alwar and Shekawati
02.2007 - 03.2011
- Creating product awareness and providing service to the existing clients while developing new clients
- Handled secondary sales and client network development
- Spearheaded the operations related to development of new markets & new areas of business growth under market expansion
- Looked after the implementation of sales promotional activities as a part of brand building and market development
- Worked as a team leader for retail network
- Responsible for overseeing and managing a team of 6 sales Officer
- Responsible for formulating promotional strategies and organizing sales initiatives
Education
MBA - Sales Management & Marketing Management
Xaviers institute of Business Management studies
BangaloreBMS - Marketing Management
Xaviers institute of Business Management studies
BangaloreSenior Secondary -
Board of Secondary Education
RajasthanSecondary -
Board of Secondary Education
RajasthanSkills
- Channel Management
- Team Management
- Key Account Management
- Government Business
- Business Development
- Retail Operations
- Sales and marketing strategies
- Regional planning
- Sales planning
- Industry expertise
- Brand development
- Marketing leadership
- Sales expertise
- New business development
- Personnel management
Personal Information
- Date of Birth: 04/12/83
- Marital Status: Married
Languages
- English
- Hindi
Significantaccomplishments
- Distinction of receiving 'National Sales Champion' award for Best Performance at Somany ceramics Ltd. (Bathware) for two years 2015 and 2017 consecutively.
- Holds the merit of attaining continuously target for 30 months with average 40% recordable growth in Somany ceramics Ltd. (Bathware)
- Selected by the Company to attend 'NinjaProgram' along with the team of 10 from all India.
- Attended Advance certification course for sales Professionals Training Program Noida.
Profile Snapshot
Versatile professional offering over 17 years of experience in achieving business growth objectives by investigating in new business opportunities and maximising the competitive strength for long-term success., Channel Management, Team Management, Key Account Management, Government Business, Business Development, Retail Operations
Timeline
Regional Manager Sales
Vitero Tiles (Aparna Enterprises Limited)
01.2023 - Current
Regional Manager –Sales and Marketing
Nitco Ltd.
10.2019 - 01.2024
Sr. Area Sales Manager–Sales & Marketing/Business Development
Somany Ceramics Ltd.
07.2013 - 10.2019
Sr. Sales Executive
Parry ware (Roca Bathroom Pvt. Ltd.)
04.2011 - 06.2013
Sales Executive (Sales & Marketing)
Many Local Brands Alwar and Shekawati
02.2007 - 03.2011
MBA - Sales Management & Marketing Management
Xaviers institute of Business Management studies
BMS - Marketing Management
Xaviers institute of Business Management studies
Senior Secondary -
Board of Secondary Education
Secondary -
Board of Secondary Education
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