Chanchal Pal

• Engaged in ongoing campaign optimization, account management, and ad placement of advertising campaigns across a variety of Amazon accounts and regular performance reviews with clients like Colgate-Palmolive, Reckitt, Mars, Mankind & Perfetti.

• Analyze the products like ASIN rankings, ratings, customer feedback/reviews, and keyword opportunities as well as product sales performance to determine the best and worst-performing SKUs.

• Monitor campaign performance, keyword bids, and budgets on a daily basis and maintain Impression share, quality score, and other key KPI metrics.

• Run weekly account analysis and prepare charts and reports using Microsoft Excel (v-lookup, pivot tables, etc) and other MS Office programs.

• Develop unique and creative campaign ideas, by analyzing competitor ads, keywords, and strategies through tools like Amazon Pi, Drona etc.

• Upheld client satisfaction by designing accurate and detailed timelines for services and alerting clients of changes.

• Stay up to date with the latest trends and best practices in Amazon Advertising and e-commerce.

• Managed time efficiently in order to complete all tasks within deadlines.

• Created and maintained e-Commerce budget, strategy and marketing plans

• Conducted AB testing to determine best practices and increased conversions and ROI.

• Used third party tool like Pacvue.

• Developed and implemented strict campaign schedules, carefully built around strategic brand awareness growth.
• Ensured completed campaigns remained under budget, maximizing profitability and continually delivering client value.
• Monitor competitor activity to remain ahead of market trends, consistently delivering innovative, unique client strategy.
• Monitored competitor activity to remain ahead of market trends, consistently delivering innovative, unique client strategy.
• Monitor team performance, providing suggestions for improvement and training program's to increase team efficiency.
• Managed and mentor team of 15 to deliver exceptional service.
• Awarded Employee of the month thrice in an year for significantly increasing the campaigns performance and handling multiple clients.

• Formulated and implemented detailed marketing strategies, engaging with online audiences to drive sales.
• Proactively monitored team performance, maintaining effective and efficient workflow.
• Managed clients' social media account, optimized them. Developed knowledge of past and current social media trends as well as google adwords.
• Focused on maximizing client profitability through broad digital marketing 2009 Higher Secondary School Ghaziabad 2007 strategies.
• Organized successful campaigns for remarketing and brand awareness

• Diligently monitored market trends and competitor social accounts to maintain competitive advantage.
• Started working here as an intern and gradually managed to get a position as Social Media Executive.
• Worked with various accounts and run campaigns on Facebook, Instagram and Google adwords.
• Designed and executed social media strategies for platforms like LinkedIn, Twitter, Facebook and Instagram.
• Worked closely with the content marketing manager to represent the voice of the customer to generate new post ideas and amplify those posts on social media