Chanda Bhardwaj
Sales & Marketing , Team Leader , Team Handling , Ex Sanofi Pasteur , Sanofi, IQVIA , Aventis .
Ghaziabad
Work Preference
Summary
Dynamic pharmaceutical sales and marketing leader with 27 years of experience in prestigious organizations, including Sanofi Pasteur, Sanofi, Aventis Pharma, and IQVIA. Proven track record in driving strategic marketing initiatives, orchestrating successful product launches, and developing cross-functional teams to achieve exceptional results in critical care, oncology, and vaccine portfolios. Expertise in executing multi-channel campaigns that consistently meet P&L targets while enhancing brand positioning and fostering scientific engagement. Accomplished in exceeding revenue and customer acquisition goals, particularly in the cardiovascular and diabetes sectors, supported by deep insights into current market trends and over a decade of sales and business development success.
Overview
27
27
years of professional experience
3
3
Certifications
1
1
Language
Work History
Territory Manager
Sanofi-Aventis & Hoechst Marion Roussel
05.1998 - 10.2012
- Held progressive roles from Scientific Sales Executive to Territory and Senior Area Manager, gaining hands-on experience in scientific marketing and customer engagement.
- Led cross-functional teams to develop and implement product strategies, enhancing market share and driving innovation.
- Managed product lifecycle processes, ensuring alignment with regulatory compliance and improving operational efficiency.
- Conducted market analysis and competitor assessments to inform strategic decision-making and optimize product positioning.
- Collaborated with R&D and marketing teams to launch successful products, resulting in increased revenue and customer engagement.
GPM (Group Product Manager)
Glee Biotech Ltd
11.2024 - Current
- Managing all-India strategy for critical care, including P&L, launch, and portfolio management.
- Championing digital and conference-driven brand promotion.
- Driving national-level field force training.
- Product Launch, Strategy Development.
- CRM Management.
- Product Communication.
- Company Website Management.
- Social Media Management (Ex: LinkedIn).
- Conference Management.
- Mentored junior product managers, fostering professional development and enhancing team performance in project delivery.
- Developed and executed go-to-market strategies, aligning product offerings with customer needs and emerging market trends.
- Established key performance indicators to monitor product performance, facilitating data-driven adjustments and strategic pivots.
- Championed user experience initiatives, incorporating feedback to refine product features and enhance customer satisfaction.
- Managed product lifecycle from ideation to sunset, prioritizing features based on customer feedback and business goals.
- Developed pricing strategies with thorough market research, ensuring profitability and competitiveness.
AGM Marketing & Training
Wembrace Biopharma
04.2023 - 12.2023
- Launched innovative oncology products and formulated omni-channel strategies to increase brand share.
- Conducted Induction Batch Training Sessions for New joinees.
- Online Briefing and Training of Products and Communication skills Workshops.
- Spearheaded KOL partnerships and generated clinical advocacy via observational study programs.
- Developed and executed Marketing strategies across digital platforms (LinkedIn, Instagram) to build brand awareness and drive engagement among healthcare professionals (HCPs).
- Collaborated with KOLs to plan and implement observational studies and advisory board sessions, enhancing brand credibility.
- Developed and implemented comprehensive marketing strategies that enhanced brand visibility and drove customer engagement across multiple channels.
- Led training initiatives for over 100 employees, fostering a culture of continuous improvement and ensuring compliance with industry standards.
- Spearheaded market research efforts to identify emerging trends, informing product development and aligning marketing strategies with customer needs.
- Collaborated with cross-functional teams to optimize marketing campaigns, resulting in improved lead generation and enhanced customer conversion rates.
- Created and maintained a robust training curriculum that integrated industry best practices and technological advancements, improving employee performance.
- Excellent communication skills, both verbal and written.
- Skilled at working independently and collaboratively in a team environment.
- Proved successful working within tight deadlines and a fast-paced environment.
Project Manager
IQVIA
10.2022 - 04.2023
- Managed business development initiatives in the Adult Flu franchise, coordinating with marketing, sales, HR, and distribution teams for seamless market access.
- Analysed market trends and competitor strategies to refine marketing campaigns, ensuring targeted outreach across North, East, and Central zones, including Delhi & NCR.
- Collaborated with key Stake holders across various marketing Function for establishing FLUQUADRI in Adult segment, Reporting to Associate Directors (Trade & Corporate) for Brand Building Initiatives and report submission of RBM’s and Teams for Market driven sales initiatives execution and qualitative aspects of those.
- Led cross-functional teams to deliver complex projects on time, enhancing stakeholder satisfaction and operational efficiency.
- Developed and implemented project management methodologies, improving project delivery timelines and resource allocation.
- Facilitated stakeholder meetings to align project goals, resulting in improved communication and transparency among team members.
- Managed project budgets and timelines, ensuring compliance with organizational standards and optimizing resource utilization.
- Streamlined project workflows by introducing Agile practices, which increased team adaptability and responsiveness to changing requirements.
- Conducted risk assessments and developed mitigation strategies, significantly reducing potential project delays and unforeseen issues.
- Collaborated with external vendors to integrate new technologies, enhancing overall project outcomes and service delivery quality.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Coordinated with cross-functional teams to resolve project issues and mitigate risks.
- Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
- Negotiated and managed third-party contracts related to project deliverables.
- Sourced, vetted and managed vendors needed to accomplish project goals.
Senior Area Business Manager
Sanofi Pasteur
11.2012 - 09.2022
- Oversaw sales and marketing for a diverse vaccine’s (Paediatrics & Adult) portfolio, consistently registering 10-15% Growth consistently.
- Led a team of 7–8 Scientific Sales Executives, focusing on corporate business development with major healthcare networks (e.g., Max, Apollo, Fortis).
- Coordinated channel partner management for brand Inventory, sales management.
- Planning & execution of marketing activities CME/RTM/ECME for enhancing market penetration.
- Talent Management.
- Led cross-functional teams to implement innovative strategies that enhanced operational efficiencies across multiple business units.
- Developed and executed comprehensive business plans that drove market growth and improved product access for healthcare providers.
- Mentored junior managers, fostering talent development and ensuring adherence to compliance and safety standards throughout operations.
- Analyzed market trends to identify new opportunities, resulting in successful product launches that expanded the company's portfolio.
- Established robust relationships with key stakeholders, enhancing collaboration and driving alignment on strategic initiatives and goals.
- Championed data-driven decision-making by implementing analytics tools, leading to improved forecasting accuracy and resource allocation.
- Analyzed market trends and competitor activities, adjusting strategies to maintain a competitive edge.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Exceeded annual sales targets consistently through proactive prospecting, effective pipeline management, and diligent follow-up efforts.
- Provided ongoing training for sales representatives in product knowledge, selling techniques, and account management skills.
- Leveraged CRM systems effectively to manage customer interactions efficiently track progress towards goals more easily evaluate overall performance.
Education
MBA - Marketing
Maharishi Dayanand University
01.2007
Bachelor of Science - Botany , Zoology And Chemistry
Delhi University
04.2001 -
POST GRADUATE DIPLOMA in TRAINING AND DEVELOPMENT - TRAINING & DEVELOPMENT
ISTD
04.2001 -
Skills
Effective sales execution
Market strategy evaluation
Effective social media strategy execution
Portfolio management
Strategy development
Product launch
Digital marketing
P&L management
Talent Management
Training / Induction - New Joinees
Excellent Communication skills
Negotiation Skills
Certification
Certification – PGDPM (PG Diploma in Personal Management & Labour welfare) 1997 HP University.
Affiliations
Life Member of ISTD (Indian Society for Training and development).
Additional Information
Industry Expertise: Vaccines, Diabetes, Cardiovascular, Neurology, Oncology, Critical Care, Nutrition
Accomplishments
Sanofi - Aventis - sales Champion Trophy - 2005 .
Sanofi Pasteur - Torch Bearer Trophy 2015
Sanofi Pasteur - Team Excellence Trophy 2016
Sanofi Pasteur Gold winner 2017 , 2018 ,2019
Music , Book reading
Hindi , English , Reading Science Fiction
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Timeline
GPM (Group Product Manager)
Glee Biotech Ltd
11.2024 - Current
AGM Marketing & Training
Wembrace Biopharma
04.2023 - 12.2023
Project Manager
IQVIA
10.2022 - 04.2023
Senior Area Business Manager
Sanofi Pasteur
11.2012 - 09.2022
Bachelor of Science - Botany , Zoology And Chemistry
Delhi University
04.2001 -
POST GRADUATE DIPLOMA in TRAINING AND DEVELOPMENT - TRAINING & DEVELOPMENT
ISTD
04.2001 -
Territory Manager
Sanofi-Aventis & Hoechst Marion Roussel
05.1998 - 10.2012
MBA - Marketing
Maharishi Dayanand University